internet culture
“the internet is full of smart people writing beautiful prose about how bad everything is... i find this confusing and tragic, like watching Olympic high-jumpers catapult themselves into a pit of tarantulas.”
i have also been thinking about how all the timeless classics do not do this. my heroes do not do this, at least not in their heroic works.
why... See more
i have also been thinking about how all the timeless classics do not do this. my heroes do not do this, at least not in their heroic works.
why... See more
Andrew Rose on Substack

Corners of the Internet Database
docs.google.comsoft web poetic web
Flattened, algorithmically-driven, risk-averse, accounting-based reboot culture continues to win despite the incredible diversity and eagerness of the creator economy and its long tail of choice and representation.
But despite a firehouse of hot takes, nothing much has changed over the years. Perhaps it’s gotten worse ?
In 2024, all of the Top 15 hi... See more
But despite a firehouse of hot takes, nothing much has changed over the years. Perhaps it’s gotten worse ?
In 2024, all of the Top 15 hi... See more
Cultural Singularity & The Need for Friction: The Business Case for Thinking the Inverse
hans bertens “if there is a common denominator for all these post modernisms, it is that of a crisis in representation, a deeply felt lost faith in our ability to represent the real in the widest sense, no matter whether they are aesthetic, epistemological, political in nature, the representations which we used to rely on can no longer be taken for
... See more
THE DARK MODE SHIFT
I've written about the 'return of opulence,' but after watching the past few months unfold and reading Sean Monahan's (@8ghtb4ll) The Boom Boom Aesthetic, it feels more like a shift from 'light mode' to 'dark mode.'
For the last 15 years, there’s been a cultural push to project positivity - "light mode," where the world wore ... See more

I’ve been going deep on antimemetics – or why some ideas spread slowly, or don’t spread at all. It feels like after we got social media, we came up with a bunch of principles around “virality” and “memes” and then never revisited them again.
But ideas don’t spread the same way they did in the early days of Web 2.0. Now, we sometimes deliberately kee... See more
But ideas don’t spread the same way they did in the early days of Web 2.0. Now, we sometimes deliberately kee... See more