andrea

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more

There’s one other BIG thing we’re aiming at, which is to build this publication in such a way that it fills us with life. That’s our north star. It’s gotta be fun, and it’s gotta enrich our collective spirit.

In 1985, Nike held a 24-hour shoe design contest. Nike was struggling. Their stock dropped 50%. They had to lay off people. Adidas, Converse, and Reebok were all selling more shoes. So in a panicked attempt to find creative talent, Nike held a shoe design contest. The winner was a corporate architect named Tinker Hatfield. “Two days after the... See more

What I appreciate most about the talent stack is that it opens us to more positive-sum games. Rather than competing head-on and trying to climb one global summit, the talent stack empowers us to be the best version of ourselves. It’s a lesson I wish they taught in school. It is the ultimate escape from competition.

“I think a lot about the difference between what in my head is the push internet and the pull internet... the internet where things are pushed at you and the internet where you have to do some work… you have to pull it towards you.”

—Ezra Klein

"The price of productivity is creativity."

— Naval Ravikant