Andy Sansness

• A hundred thousand songs are uploaded daily to streaming platforms.


• In the last year 1.7 million books were self-published.


• 2,500 videos are uploaded to YouTube each minute.


• There are now 3 million podcasts—and 30 million podcast episodes were released last year.


• 86% of youngsters want to grow up to become influencers, and contribute to these

... See more

People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.

A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:

• Counter-intuitive —

... See more