Ms Sally Cook

The easiest thing is the hardest. It is harder to be simple than it is to be complex.

“Extreme” questions for brainstorming

• If all our customers vanished, and we had to earn our growth and brand from scratch, what would we do?

• If our biggest competitor copied every single feature we have, how would we still win?

• If you were forced to increase your prices by 10x, what would you have to do to justify it?

https://longform.asmartbear.com/ex

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"Clarity isn't about knowing what you want to do with your life, it's about knowing what you want to do this week.

You don't need to have it all figured out. You just need to know your next step."

• For small tasks the best way to get ready is to do it immediately.

I believe that our creativity grows like sidewalk weeds out of the cracks between our pathologies—not from the pathologies themselves. But so many people think it’s the other way around. For this reason, you will often meet artists who deliberately cling to their suffering, their addictions, their fears, their demons. They worry that if they ever

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