Alex Wittenberg

During this initial phase, we spent some time creating a following on Twitter and then published a launch article through the blogging platform Mirror. At its core, Mirror is a publishing platform like Substack or Medium but built with Ethereum. In short, you can “blog on the blockchain”. Unlike other publishing sites, Mirror is a crypto-native... See more

Many of these brands (eg Instacart) sit far down the purchasing funnel and so can sell very specific ads directly to brands…

As a rule of thumb: the more general the topic is, the harder it will be to see all the potential combinations for things to write about. Conversely (and maybe counterintuitively), the more specific or niche the topic is, the easier it will be for you to see all the potential combinations for things to write about. 

First, does the startup retain tokens or immediately swap them for dollars? By hodling, the business implicitly operates a hedge fund. Keeping tokens means taking a constructive/long view on those tokens and selling vice-versa. How should the company decide which tokens to hold and which to swap? Should the business hire a full-time analyst to... See more

Design new member onboarding with contributors in mind

Right now in the creator space, the closest thing to this model is in the upfront advances that more and more big platforms are paying creators to join and produce content. Substack, Clubhouse, Snapchat, Facebook, YouTube, and others all pay cash advances to creators in the hopes that they then generate even more revenue for the platform. So far,... See more

That doesn't mean NFTs are a scam or a fad. Far from it. Only that many projects last year were cash grabs, and we should now expect more from our non-fungible tokens.

The Tao Te Ching is full of images of suppleness and yielding: the wise man (the reader is constantly being informed) is like a tree that bends instead of breaking in the wind, or water that flows around obstacles in its path. Things just are the way they are, such metaphors suggest, no matter how vigorously you might wish they weren’t—and your... See more