Alex Wittenberg

Faster and leaner companies build more new building blocks.

A Treasury Committee is to be created consisting of 5 community-elected individuals from within Aave and Llama. The committee will help shape how the treasury is managed, as well as ensuring there is open and transparent communication and alignment across the broader Aave ecosystem. The standard ARC and AIP process will be followed for all treasury... See more

An implication that creates the sharp contrast to traditional marketing is that lore cannot be engineered in the same way marketing can be. While you can shape lore as it emerges, it is a matter of subtle gardening and curation. You do not go around trying to invent brand names, logos, and brand-identity postures for emerging lore. You are not... See more

Let’s start on the supply side since it’s a little easier to understand. The main thing you’re trying to figure out is:

If you held $10,000 in bitcoin for the last month, you paid $15/m to secure it.

But it can quickly get complicated with project tokens. Here’s a simple example. For Crypto Raiders, we have released approximately 16,000,000 of our 100,000,000 total supply. But if you look on Coingecko, it says our circulating supply is only 6,723,611. Where are the rest?

How much of the supply  will be reserved for the DAO treasury?

Lore is something you witness, and attempt to shape as it emerges, if it emerges, not something you design and execute. You cannot, for instance, set out to write an origin myth. At least not one that will work as lore (though it may work as part of a grift). You can only recognize and institutionalize one. 

What I can confirm, though, is that if you can adopt the outlook we’re exploring here even just a little—if you can hold your attention, however briefly or occasionally, on the sheer astonishingness of being, and on what a small amount of that being you get—you may experience a palpable shift in how it feels to be here, right now, alive in the flow... See more