Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
when creating vector, i thought of...
perhaps, for vector, we aren’t selling solutions, but making a statement.
On a broader cultural level, not all briefs require solutions, but instead statements? maybe?
example of a brutalist brand
it gives to the rest of us the aesthetic, intellectual, and psychological satisfactions of having a rounded experience, of seeing the finish line in the distance, approaching it, arriving at it.