Agalia Tan

The best campaigns in history (at least as far as I know) and the ones people still talk about are usually not optimised into existence. They are great ideas, believed in by someone who trusted their gut, when often the data would have said otherwise.

Out came the market research and strategy types with their hot takes, speaking on behalf of "walkers", speaking on behalf of the "inclusive running community", running it through every rational filter imaginable. I'd wager that the vast majority of ordinary consumers either loved it, or simply moved on. It's not that deep, it's just marketing. Even... See more

When you hand a piece of creative work to a research method designed to minimise risk, you will always get a risk-minimised output. Edges get sanded off, provocation becomes palatable, art direction becomes obvious. More often than not the result is work that offends no one, moves no one, and is forgotten by everyone, but somehow it tests well...... See more

The New York Times is launching a new fashion newsletter, written by Jacob Gallagher.

The Times has close to 100 newsletters (plus dozens of email notificationsfor when new games and columns drop) and up until today, the only one about fashion was Open Thread by Vanessa Friedman. This week, a new title appeared on the Times’ newsletter landing... See more

In 2025, Business of Fashion reported that both the number of publications and subscriptions in the fashion category doubled YoY. Newsletters like Lauren Sherman’s Line Sheet have turned email into a dominant surface for breaking fashion news, and delivering industry-shifting takes. It is also a category where blending news/analysis/perspective and... See more

“One of the things that I love about being in my 40s is I don’t get so swept up in things anymore. I used to really not understand that phrase, ‘Take it with a grain of salt.’ There’s no salt. Every high was so high, every low was so low. And now, I really value the chill,” Hathaway further said.

“It’s hard won, and I really value it. I’ve never... See more