Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
bio.site
Like tuning an instrument string by string, I’d notice one note was off and I’d play it again. Turn the peg. Listen again. Turn the peg. It strikes me searching for your life’s work is just that. Eventually, the music rings clear and sweet.
maja • what i learned on a creative sabbatical
As Nix writes, searching for your life’s work is a multi-turn endeavour. Rightness reveals itself gently over time, and brings you closer to finding a life that fits
maja • what i learned on a creative sabbatical
axioms in philosophy are not axioms until they are proved upon our pulse. You can believe something intellectually and still not know it.
maja • what i learned on a creative sabbatical
What I suspect some of us crave is not free time in the abstract, but internal spaciousness, a mind that is not clenched. The wrong job can suffocate that spaciousness, but the right job can generate it, by giving the day edges, creating friction that sharpens rather than erodes, and leaving marks that remind you that you moved something, however... See more
maja • what i learned on a creative sabbatical
There’s a long-standing tension in how to be productive with creative work around this desire. Broadly, two schools of thought dominate. The first says: sit down every day at the same time and it will arrive. Discipline precedes inspiration. If you show up consistently enough, the muse eventually learns your address. The second says: respect the... See more
maja • what i learned on a creative sabbatical
Protecting Brand Equity
This is the most important.
Saturation without discipline erodes authority, and publishing without restraint produces noise. Participating in trends without judgment collapses brand distinction.
A mature newsroom is defined as much by what it refuses to cover as what it amplifies.
Brands that confuse presence with relevance... See more
This is the most important.
Saturation without discipline erodes authority, and publishing without restraint produces noise. Participating in trends without judgment collapses brand distinction.
A mature newsroom is defined as much by what it refuses to cover as what it amplifies.
Brands that confuse presence with relevance... See more
Nikita Walia • If Every Brand Is a Media Brand, Every Brand Needs a Newsroom
We are entering a phase where competitive advantage in brand visibility will be determined less by singular creative campaigns and more by operational sophistication.
Brands that invest in structured publishing systems—governed by editorial discipline, supported by real-time production, informed by analytics—will dominate cultural windows. Brands... See more
Brands that invest in structured publishing systems—governed by editorial discipline, supported by real-time production, informed by analytics—will dominate cultural windows. Brands... See more
Nikita Walia • If Every Brand Is a Media Brand, Every Brand Needs a Newsroom
Editorial maturity includes the decision not to publish. Newsrooms choose absence strategically. Brands must learn the same discipline. Participation in every cultural moment erodes authority. Selective presence can reinforce distinction.
The imperative, then, is not simply to build a newsroom. It is to build one with actual editorial judgment.
The imperative, then, is not simply to build a newsroom. It is to build one with actual editorial judgment.
Nikita Walia • If Every Brand Is a Media Brand, Every Brand Needs a Newsroom
the flywheel for brand building and
the art of sacrifice and sommeliering