Agalia Tan

Tools encourage default behaviors, they dictate patterns and golden paths. These represent the tool makers’ ideal user experiences. If following along breaks your back, then it’s not because you tried to lift too much, it’s because the tool applied pressure in all the wrong places.

We're in the era of modern software companies as lifestyle brands. We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience. UX has become a fashion statement, and standout products have style. We'll see: - Haute Couture software - Lux... See more

Poet Sylvia Plath on the courage to close doors:

“I saw myself sitting in the crotch of this fig tree, starving to death, just because I couldn’t make up my mind which of the figs I would choose. I wanted each and every one of them, but choosing one meant losing all the rest, and, as I sat there, unable to decide, the figs began to wrinkle and go b... See more

"Go deeper and weirder and make something that is so human and so strange that it can't be duplicated by an algorithm."

a post-90s dynamic in dating: the commodification of people on dating apps, just another place to find made-to-order goods. The matchmaking service that Lucy provides does much the same thing, filtering out and matching candidates by numbers on a spreadsheet: age, weight, height, income. Characters constantly talk about feeling valuable, which here... See more

After all what clients really want (and need and want more than ever) are outcomes , not just processes, deliverables, and assets. It tilts those formative and vital opening conversations decisively - what better condition are you seeking? How would your company be different as a result of this work? What harm would be alleviated? How much would yo... See more