so many automated feeds dictated by corporations more so than users, gradually forming a more passive relationship between users and the content feed

— Filterworld, Kyle Chayka

A life full of distractions is, at an individual level, diminished. When you are unable to pay sustained attention, you can't achieve the things you want to achieve

— Stolen Focus, Johann Hari

Optimize for legacy, not empire. Empires die because they’re alone, legacies live because they involve others.

-OH, on building teams and brand communities

“The first draft is just you telling yourself the story.”

—Terry Pratchett

you would never expect a feed to end anymore.

If it’s going to be different, the forces involved need to be different as well.

Something can surprise us because it excites wonder, or because it is new or unexpected… Our soul often experiences pleasure when it feels something it cannot analyse, or when an object appears quite different from what it knows it to be.

— Kyle Chayka, Filterworld [pg. 50]

Hype became a dirty word, and longevity increasingly feels like a myth.

Virality got conflated with relevance, while relevance comes with the curse of becoming imminently passé. Whist new gen brands like Corteiz are propped up by persistent presence, institutions such as Apple resist exploring their own hype, choosing omnipresence instead.

This beg