Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Beauty no longer lives in a single routine or final reveal, but unfolds continuously, shaping how you eat, move, spend, and recover. In this context, traditional beauty campaigns centred on the finished look feel increasingly out of date.
Beyond traditional beauty aisles, beauty now involves things like red light therapy, adaptogens, tweakments.
When the body becomes the new investment that we can micro-manage and control amidst the certainty, beauty has bled into healthcare and wellness, and obviously, transformed into content.
... See moreToday, GLP-1s, peptides, supplement stacking, and hyper-optimized gym culture position the body as something to be continuously adjusted and improved. Biohacking,
63% HAVE BONDED WITH SOMEONE OVER A BEAUTY PRODUCT OR REFERENCE LIKE A SECRET HANDSHAKE
73% BELIEVE THEIR BATHROOM CABINET SAYS A LOT ABOUT WHO THEY ARE, A KIND OF UNINTENTIONAL MOOD BOARD OF IDENTITY
1 IN 3 CULTURAL PIONEER MEN SEEK OUT BEAUTY ADVICE IN ONLINE COMMUNITIES (REDDIT ETC.)
statistics on beauty as a status symbol
q2 musings and what remains human in an age of AI
“the liveness” of it
q2 musings and