Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
SO GOOD
oof and q2 musings
q2 musings and the new face of loyalty
interesting to consider in the context of brands and loyalty marketing, where most sales come from light buyers versus devoted fans. ‘Loyalty’ is merely passive patronage