Remember The New Yorker. You subscribed because you liked it. Then it taunted you with its endless words, pages and pages demanding to be read. It reminded you of all the time you didn’t have to spend reading The New Yorker. Whenever you glimpsed the growing pile, you felt mild panic. Every time you recycled an unread issue, you felt like a wastefu... See more

If you go too far off the beaten path of algorithmic consistency, you risk never being heard. You may never get enough cultural momentum to exist in any meaningful way. That is a real problem. But if you're too good at algorithmic optimization, you risk building a large audience without saying anything particularly original or important. Not to men... See more

When you hit publish, you are far more likely to strive valiantly towards your deepest desires, and live in accord with the values you committed to the page.

The process of earnest striving, and living in integrity with your words, only feeds the fire, and attracts ever more people and opportunities into your world. Writing and publishing a manifest... See more

To me, the key to keeping taste is to be true to yourself. While I recognize that that sentiment would be more appropriate on a wine mom’s wall hanging, it is surprisingly hard. When no one cares about you and you make objects for the simple joy of creation, you’re under no pressure to conform your taste to anyone. When your audience grows—when art... See more

hers is the right attitude: you do not like a category. You like individuals. And you’re not born knowing which kind.

the thing is, as an adult, you get to make your own cool. you get to choose your own friends, live your own life. and let me tell you, in my life, where i make the rules, i am the coolest cat around.

being passionate about your hobbies is cool. asking good questions is cool. reading books is cool. taking notes is cool.

thinking of projects and then d... See more

Building a T-shaped knowledge graph means aggressively diversifying your information sources, spreading out wider to seemingly unrelated areas and capturing the advantage of being at the beginning of the diminishing returns curve where you’re constantly exposed to new ideas. It also means being selectively ignorant about certain things. You have to... See more