“maybe this is how the world works” are.na

“I’ve been reading a number of posts about Cannes this year, many are saying it seems to have lost its way.

Many have been saying it is now more an overpriced tech gathering than a celebration of smart advertising creativity.

Also, many noted the lack of young people. Why is that? Are they not interested? Or can’t afford to go? Or their agencies won’t pay to send them. Seems odd for an event such as Cannes not to be flooded with the next generation of talent.

Maybe it’s time for a new event. One that is purely dedicated to the creative craft of advertising. It doesn’t even have to include awards, maybe it would be better if it didn’t. Instead, focus on elevating and inspiring better creativity in the industry.

No mega yachts, no overpriced hotels, and no bookends. Just creativity. Now there’s an idea.”