The difference between seriousness and sincerity is not how involved you are in the activities of your life, but in how tightly you grip. In fact, I would go even further still: Gripping less tightly can unlock better performance and with much less effort, as I’ve written about before. Simple activities, like playing catch, floating in a pool, or b... See more

It would be uncomfortable to remove me entirely from the workflow. I might feel lazy, guilty, even nervous about it. Did the bot book the right flight? Does it know I prefer morning flights, hate red eyes, and am a loyal Delta SkyMiles member? A better path would be the chatbot saying, “Sure Rex, here are three options for you to choose from.” I fe... See more

the process. The project based structure of much agency work has resulted in the systemic destruction of enthusiasm. Agencies want so mad to be taken seriously, they stop themselves from having the fun that good work requires.

The price you pay for doing what everyone else does is getting what everyone else gets.

WHEN REVIEWING WORK, THINK IN THEMES. Let the CD worry about plot holes.

It occurs to me, much later than it occurred to the archivists, that we have never possessed such a complete and damning record of our past interactions. I can tell you every college scholarship I never got. Every sale at The Gap for the past 18 years. Every flight I’ve ever taken, anywhere in the world. Most grocery lists, news alerts, heartbreaks... See more

Find invigoration trips. Trips that give you a dose of inspiration. You feel like a new person. Could be your favorite coffeeshop to 24h in a cabin in the woods. Know you invigoration places and visit often.

A publication isn't content. A publication is the exploration

of an idea.

It's like Charlie Munger once said about mental models: “All this stuff is really quite obvious and yet most people don’t really know it in a way where they can use it.”