Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
How did we get here?
“Amplification is at the core of Filterworld’s problems.” (pg. 208)
What could count as good amplification and what could be bad? How can we nurture the former?
The difference today is that in Filterworld, the metrics-the number of likes, the preexisting attention-tend to speak louder than the piece of culture itself. Not only do they act as a measure of success, but they create success, because they dictate what is recommended to and seen by audiences in the first place.
— Filterworld, pg. 132
um YES