Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
“Categories saturate all that they contain with the same ideational and emotional flavour.”
— Psychology pioneer, Gordon Allport
American journalist and intellectual Walter Lippmann wrote, “For the real environment is altogether too big, too complex, and too fleeting for direct acquaintance. We are not equipped to deal with so much subtlety, so much variety, so many permutations and combinations. And although we have to act in that environment, we have to reconstruct it on a
... See moreCategorization is one of the most important mental acts we perform, and we do it all the time…
One of the principal ways we categorize is by maximising the importance of certain differences, and minimising the relevance of others…
Merely placing objects in groups can affect our judgment of those objects. So while categorization is a natural and
... See moreIf you are a job applicant, the quality of your handshake can affect the outcome of your employment interview. If you are a salesperson, your degree of eye contact can influence your rating of customer satisfaction. If you are a doctor, the tone of your voice can have an impact on not only your patients’ assessment of their visit but their
... See moreTouch is our most highly developed sense when we are born, and it remains a fundamental mode of communication throughout a baby’s first year and an important influence throughout a person’s life.
— Subliminal, Leonard Mlodinow
Social psychologists sometimes categorize our non-verbal communication into 3 basic types:
body movements: facial expression, gestures, posture, eye movements
paralanguage: quality and pitch of your voice, the number and duration of pauses, and nonverbal sounds e.g. filler words, and clearing one’s throat
proxemics: the use of personal space
— Sublim
... See moretransparency as method, not marketing
In the past, conservatives treated the canon as a sacred and complete archive, something to be preserved rather than expanded. This is precisely why the avant-garde sought to destroy it. But in truth, even... See more
culture and how do we make better use of our archives?
nothing is ever new. The past informs the future