Agalia Tan

To sabotage the mindless saboteurs who are following the CIA’s manual, here are some new instructions:

01. ELI5 (Explain Like I’m Five) : Play dumb. Require over-simplification in the recommendation. Request or provide a super basic answer to help strip jargon and complexity. If it doesn’t make sense to a five year old, it won’t ever make sense. Ma... See more

The core idea is to explore the emotional dimension of songs and pieces of music by putting together a judicious sequence of personal narratives related to hearing or performing the work in focus.

The process of reducing a briefing requires great courage, rigor and repertoire.

You have to make brave choices and say a thousand times more No’s than Yes’s.You have to respond rigorously to the problem that you’re trying to solve.You have to have a vast repertoire of references in and outside Advertising in order to get to fresh thinking - and tha... See more

"Ask for things. Ask for things that feel unreasonable, to make sure your intuitions about what's reasonable are accurate (of course, try not to be a jerk in the process). If you're only asking for things you get, you're not aiming high enough."

A good short story is, among other things, a highly organised system. Its parts feel in connection with one another. There’s very little waste or randomness. Many decisions have been made along the way, by different means, some conscious, some not. It feels fraught with intention, full of direction. It doesn’t necessarily know what it is, but it w

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the process of browsing creating an undeniable attachment to whatever is selected, a level of care that isn’t as strong when sifting through digital rows on streaming services.