Abhishek Damania

Taste is the personalizing of culture.

The mind likes what it can currently understand and control. If what you are presented with is something that will radically transform you ability to show up as you currently have been with the same degree of focus, attention and devotion — it will likely push you away from it.

When I was younger, I used to think that committing to something would feel oppressive, limiting, restrictive. But I now realize that the opposite is true — that commitment is freeing. It lets you focus . It collapses the need for you to continue considering options endlessly and instead grounds you to where you are, and helps you enjoy the rewards... See more

Our taste is that which confirms our identity. We pull from the timeline of culture, to reinforce to ourselves the effect we want to have on ourselves.

"Things that aren't doing the thing:

• Preparing to do the thing isn't doing the thing.


• Scheduling time to do the thing isn't doing the thing.


• Making a to-do list for the thing isn't doing the thing.


• Telling people you're going to do the thing isn't doing the thing.


• Messaging friends who may or may not be doing the thing isn't doing the thing.


• Writing a b

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As the art historian Jennifer Roberts argued several years ago, “Just because something is available instantly to vision does not mean that it is available instantly to consciousness.” Or, as she also puts it, just because you have looked at something doesn’t mean that you have seen it.

When you experience something novel it enriches and enlarges the existing boundaries of your world. By association, no branch becomes out of reach.