Abhilash Rao
@abhilash
Abhilash Rao
it makes it look like a choice between fun and excellence. However, this point is crucial: The growth mindset does allow people to love what they’re doing—and to continue to love it in the face of difficulties. The growth-minded athletes, CEOs, musicians, or scientists all loved what they did, whereas many of the fixed-minded ones did not.
Carol S. Dweck • Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential
A Simple Marketing Worksheet Who’s it for? What’s it for? What is the worldview of the audience you’re seeking to reach? What are they afraid of? What story will you tell? Is it true? What change are you seeking to make? How will it change their status? How will you reach the early adopters and neophiliacs? Why will they tell their friends? What
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
We can examine competition from both an industry and a market point of view.7 An industry is a group of firms offering a product or class of products that are close substitutes for one another. ... Using the market approach, we define competitors as companies that satisfy the same customer need. For example, a customer who buys a word-processing
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
In general, people are resistant to self-assessment. Companies are bad at it, too. Looking inward, to them, often boils down to this: “We are successful, so what we are doing must be correct.” Or the converse: “We failed, so what we did was wrong.” This is shallow.
Ed Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
It’s also because change is hard. Acknowledging a problem might mean committing to change, which can be painful
Specifically, deciding on a positioning requires: (1) choosing a frame of reference by identifying the target market and relevant competition, (2) identifying the optimal points-of-parity and pointsof- difference brand associations given that frame of reference, and (3) creating a brand mantra summarizing the positioning and essence of the brand.
Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study
nurturing e-mail is to use an effective formula that offers simple, helpful advice to a customer. I’ve been using this formula for years and customers love it. 1. Talk about a problem. 2. Explain a plan to solve the problem. 3. Describe how life can look for the reader once the problem is solved. I also recommend including a postscript, or the P.S.
... See moreDonald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
What stories teach us is that people’s internal desire to resolve a frustration is a greater motivator than their desire to solve an external problem.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
A good positioning has one foot in the present and one in the future. It needs to be somewhat aspirational so the brand has room to grow and improve. Positioning on the basis of the current state of the market is not forward looking enough, but at the same time, the positioning cannot be so removed from reality that it is essentially unobtainable.