Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
A person’s emotional response to a brand and its marketing will depend on many factors. An increasingly important one is the brand’s authenticity.29 Brands such as Hershey’s, Kraft, Crayola, Kellogg’s, and Johnson & Johnson that are seen as authentic and genuine can evoke trust, affection, and strong loyalty.
A great analogy allows a customer to instantly grasp a difficult feature and then describe that feature to others. That’s why “1,000 songs in your pocket” was so powerful. ... it let people visualize this intangible thing—all the music they loved all together in one place, easy to find, easy to hold—and gave them a way to tell their friends and
... See moreFor burst taskers like Thomas, I often recommend two tactics. One is to see the benefits that greater predictability can bring. When you’re working toward more steady-as-she-goes goals, you, your team, and your loved ones at home can count on knowing when you’ll deliver and when you’ll be available. As one colleague described, it’s like a squirrel
... See moreConvinced that the act of writing his diary had contributed to his performance, Soros joked that his profit represented the highest honorarium ever received by an author.32 When the diary was published two years later, as part of Soros’s book The Alchemy of Finance, reviewers mocked its dense prose. But as one commentator said, financial alchemy
... See moreSam Altman
A good question to ask yourself when you’re trying to learn from your emotions is, ‘What the func?’ No, that’s not a typo for a more explicit question. ‘Func’ is short for ‘function’, so ‘What the func?’ is shorthand for ‘What is the purpose of this emotion?’ What is it telling you? What does it get you? What’s buried underneath that sadness,
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