Abhilash Rao

Templates for growth vs customer success

Notion has really excelled in their use of templates, and it’s clear that people are highly engaged with them. They've crafted an experience where users feel they are not just using Notion, but are also interacting with a beautifully designed solution that addresses a specific problem. This approach has

A Simple Marketing Worksheet Who’s it for? What’s it for? What is the worldview of the audience you’re seeking to reach? What are they afraid of? What story will you tell? Is it true? What change are you seeking to make? How will it change their status? How will you reach the early adopters and neophiliacs? Why will they tell their friends? What

Much as an investor benefits from diversifying their investments, we too benefit from diversifying the sources of meaning and purpose in our lives. The question is: how?

There has been a growing understanding about human cognitive biases and how they can affect decision making. Many of these are systematized and explained in Daniel Kahneman’s fascinating book, Thinking, Fast and Slow.4 For senior executives the most important seem to be optimism bias, confirmation bias, and the inside-view bias.

Back in the day, we at Airtable were kind of roasted on Twitter for our billboards, which weren't super specific about a particular problem; they were just there. Everyone was questioning the sense in it, wondering why we would do this if it wasn't clear. However, those billboards were actually super effective for us, but for a different reason

As artists, we must learn to be self-nourishing. We must become alert enough to consciously replenish our creative resources as we draw on them—to restock the trout pond, so to speak. I call this process filling the well.

Vocabulary gets in the way sometimes. Design is not just a profession. A customer is not only a person who buys something. A product is not just a physical object or software that you sell.