Abhilash Rao

there are three tools you can use to unlock your creative genius. Run an energizer. This is a quick exercise that can get you (or anyone who wants to participate) to laugh and relax. This frees your brain up from tiresome “executive functions” like weekly meetings and reports, and gives you access to the unrelated knowledge and experience that can

“ACT” with Peace As leaders have privately shared their worries, frustrations, and moments of doubt, I’ve created an easy acronym as a reminder for the ways you can access more peace and satisfaction. “ACT” stands for the following: A = ACCEPT THE MOMENT: Take constructive and effective action for what’s within your control. C = BE CONTENT IN THE

Firms should broaden their competitive frame to invoke more advantageous comparisons. Consider these examples: In the United Kingdom, the Automobile Association positioned itself as the fourth “emergency service”—along with police, fire, and ambulance—to convey greater credibility and urgency. The International Federation of Poker is attempting to

All marketing strategy is built on segmentation, targeting, and positioning (STP). A company discovers different needs and groups of consumers in the market place, targets those it can satisfy in a superior way, and then positions its offerings so the target market recognizes its distinctive offerings and images.

Great thinkers don’t harbor doubts because they’re impostors. They maintain doubts because they know we’re all partially blind and they’re committed to improving their sight.

As artists, we must learn to be self-nourishing. We must become alert enough to consciously replenish our creative resources as we draw on them—to restock the trout pond, so to speak. I call this process filling the well.

Much as an investor benefits from diversifying their investments, we too benefit from diversifying the sources of meaning and purpose in our lives. The question is: how?