Abhilash Rao

“What’s working, and how can we do more of it?” Sounds simple, doesn’t it? Yet, in the real world, this obvious question is almost never asked. Instead, the question we ask is more problem focused: “What’s broken, and how do we fix it?” - via Chip and Dan Heath, Switch: How to Change Things when Change is Hard

Firms should broaden their competitive frame to invoke more advantageous comparisons. Consider these examples: In the United Kingdom, the Automobile Association positioned itself as the fourth “emergency service”—along with police, fire, and ambulance—to convey greater credibility and urgency. The International Federation of Poker is attempting to

4 types of Pricing studies

Study: Van Westendorp Method with steps:

1. Ask price considered "too low"

2. Ask price considered a "bargain"

3. Ask price considered "expensive"

4. Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently

To improve the quality of life through work, two complementary strategies are necessary. On the one hand jobs should be redesigned so that they resemble as closely as possible flow activities—as do hunting, cottage weaving, and surgery. But it will also be necessary to help people develop autotelic personalities like those of Serafina, Joe, and

What could the forecasters have done to avoid the conjunction fallacy, without seeing the direct comparison, or even knowing that anyone was going to test them on the conjunction fallacy? It seems to me, that they would need to notice the word “and.” They would need to be wary of it—not just wary, but leap back from it. Even without knowing that

We can’t write off the danger of complacency, growing rigidity, imprisonment by our own comfortable habits and opinions. Look around you. How many people whom you know well — people even younger than yourselves –are already trapped in fixed attitudes and habits. A famous French writer said “There are people whose clocks stop at a certain point in

“The future,” wrote C. K. Brightbill, “will belong not only to the educated man, but to the man who is educated to use his leisure wisely.”