Abhilash Rao
@abhilash
Abhilash Rao
Pierre Herubel on LinkedIn: - "People don't consume long content" - "Their attention span has reduced"… | 92 comments
linkedin.com
Progressive content delivery
Much as an investor benefits from diversifying their investments, we too benefit from diversifying the sources of meaning and purpose in our lives. The question is: how?
Every • Against Ikigai
If we accept that what we see and know is inevitably flawed, we must strive to find ways to heighten that awareness—to fill in the gaps,
Ed Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
What could the forecasters have done to avoid the conjunction fallacy, without seeing the direct comparison, or even knowing that anyone was going to test them on the conjunction fallacy? It seems to me, that they would need to notice the word “and.” They would need to be wary of it—not just wary, but leap back from it. Even without knowing that
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Pierre Herubel on LinkedIn: Marketer: "How should I pitch our offer?" Me: Use this 3-part copywriting… | 64 comments
linkedin.com
3 part copywriting framework
Three of the most common, and consistently publicly available, metrics to measure efficiency include:
Mostly Multiples 5/5: The End of an Era
(growth vs efficiency) CAC payback period, Rule of 40, Revenue per employee
Let Go to Accept. Letting go of old patterns and areas of resistance can sometimes happen in an “aha moment,” especially for everyday matters such as resistance to working on that expense report, to coming back from vacation, or to our email inboxes piling up. In cases like these, just being able to recognize that the expectation to have an empty
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