Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
Stories that do carry some element of truth can actually be the most troublesome, because we put a lot of stock in ‘truth’, no matter how selective and partial it may be. Perhaps, as your classmates years ago never failed to point out during P. E. lessons, you were ‘bad’ at sports. Okay, but maybe you were bad at sports because you preferred
... See moreDESIGNING A BRAND MANTRA Unlike brand slogans meant to engage, brand mantras are designed with internal purposes in mind. Although Nike’s internal mantra was “authentic athletic performance,” its external slogan was “Just Do It.” Here are the three key criteria for a brand mantra. Communicate. A good brand mantra should clarify what is unique about
... See moreGreat book recommendations inside
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