Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
Product marketing and storytelling
There has been a growing understanding about human cognitive biases and how they can affect decision making. Many of these are systematized and explained in Daniel Kahneman’s fascinating book, Thinking, Fast and Slow.4 For senior executives the most important seem to be optimism bias, confirmation bias, and the inside-view bias.
it makes it look like a choice between fun and excellence. However, this point is crucial: The growth mindset does allow people to love what they’re doing—and to continue to love it in the face of difficulties. The growth-minded athletes, CEOs, musicians, or scientists all loved what they did, whereas many of the fixed-minded ones did not.
How Product Market Fit evolves in horizontal products
3 examples of how to use it in marketing
Use a Grounding Visualization Technique You can also use a visualization technique to bring your attention and focus to the body. One great example of this comes from Loren Shuster, chief people officer at the Lego Group, who explained that when he has important meetings or presentations, he takes five minutes to ground himself in his body by
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