Abhilash Rao

Another good way to start practicing paying attention to your own needs is noticing when you are starting to feel “quietly” frustrated, resentful, angry, or upset about something. When you feel this tension, immediately get curious: Do I have an unspoken expectation or need I’m not expressing? Is there a request of someone else I’m not making that

Ask propelling questions Propelling questions reset our status quo and encourage us to explore different ways of doing things. They often start with: How might we? How could I? What would happen if? These questions are designed to prevent our existing knowledge from limiting our ability to imagine new possibilities. They fast-forward us into the

Our focused attention is critical to filling the well. We need to encounter our life experiences, not ignore them. Many of us read compulsively to screen our awareness. On a crowded (interesting) train, we train our attention on a newspaper, losing the sights and sounds around us—all images for the well.

Specifically, deciding on a positioning requires: (1) choosing a frame of reference by identifying the target market and relevant competition, (2) identifying the optimal points-of-parity and pointsof- difference brand associations given that frame of reference, and (3) creating a brand mantra summarizing the positioning and essence of the brand.