Abhilash Rao
@abhilash
Abhilash Rao
DESIGNING A BRAND MANTRA Unlike brand slogans meant to engage, brand mantras are designed with internal purposes in mind. Although Nike’s internal mantra was “authentic athletic performance,” its external slogan was “Just Do It.” Here are the three key criteria for a brand mantra. Communicate. A good brand mantra should clarify what is unique about
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
“The market can stay irrational longer than you can stay solvent,” Keynes famously declared. Being early and right is the same as being wrong, as investors have repeatedly discovered.
Sebastian Mallaby • More Money Than God
Exertion and recreation, are both needed by the mind; there should be a balance. As Lord Krishna says in the Bhagavad Gita, this pursuit of knowledge becomes pleasant for one who maintains a balance or sense of proportion in performing every action.
When a person maintains a sense of proportion and is constantly alert, he has Samadhanam
When a person maintains a sense of proportion and is constantly alert, he has Samadhanam
If you’re building a similar type of product, Ofstad’s advice is to keep the feedback loop extremely tight and loosen your expectations around what your MVP “should” look like. “We'd sit down with our customers to see what they were using the product for. With horizontal products, you build this very generic thing and the cool part is seeing how... See more
First Round Capital • Airtable's Path to Product-Market Fit
How Product Market Fit evolves in horizontal products
habits, as much as memory and reason, are at the root of how we behave. We might not remember the experiences that create our habits, but once they are lodged within our brains they influence how we act—often without our realization.
Charles Duhigg • The Power of Habit: Why We Do What We Do, and How to Change
Second, we must give our brains the right amount of autonomy. When we have a choice, our brains often want to default to something easy. But we can mitigate that response by challenging ourselves to be innovative and provide incentives. For example, instead of debating whether to make a healthy choice at lunch, ask yourself: Do I want this fresh
... See morehbr.org • How to Convince Yourself to Do Hard Things
Traction metrics
It’s vital that you bring an attitude of nonjudgment and self-compassion to the endeavor of spectating your experience. You’ll hinder your own efforts if you get caught up in self-blame, self-criticism, or self-pity. The irony is that our habit of being hard on ourselves is often the very thing we need to become aware of through self-spectating—and
... See moreAmy Jen Su • The Leader You Want to Be
Why Big Companies Make Bad Content
ahrefs.com
The surprising reason why "vanity traffic" is valuable for big companies.