Abhilash Rao
@abhilash
Abhilash Rao
“ACT” with Peace As leaders have privately shared their worries, frustrations, and moments of doubt, I’ve created an easy acronym as a reminder for the ways you can access more peace and satisfaction. “ACT” stands for the following: A = ACCEPT THE MOMENT: Take constructive and effective action for what’s within your control. C = BE CONTENT IN THE M
... See moreAmy Jen Su • The Leader You Want to Be
2. The ‘old way’ vs. ‘new way’ website section
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
How Airtable discovered its early adopters is a great example of Product Led Sales
The challenge with Airtable is that it's incredibly versatile—you can use it for virtually anything. It's applicable in every department within an organization and even for personal projects. Essentially, you're building your own software, which can be tailored for an
How Airtable used Swag to drive micro-virality, focused on their early adopters or what they called champions
the other one that we did was dated to this Champions at scale was we spent a hilarious amount of money on really fancy swag I know this sounds silly but like branded airpods level of fancy swag admittedly more people are in the office back then now they are more remote and this would not work as well but back in the day if you gave people something really good like not a pen or a sticker really good they would show enough to absolutely everyone that they talked to because they were so excited they got branded airpods people would ask about it walking by their desks it sounds so like trivial but for that like you know a couple hundred bucks that we spent knowing like hey this person's already a champion and if someone asks them they're going to give a really good pitch totally worth it sometimes better to not skimp on swag hard to measure very effective
Too often people assume that you should only focus on one thing in your life, period. But that’s not what this strategy is about. It’s about being smart about what you pursue. Yes, you can achieve a lot of things…But just not at the same time.
You can’t build a career, get in shape, compete in marathons, write a book, invest in a business, get kids,... See more
You can’t build a career, get in shape, compete in marathons, write a book, invest in a business, get kids,... See more
A good positioning has one foot in the present and one in the future. It needs to be somewhat aspirational so the brand has room to grow and improve. Positioning on the basis of the current state of the market is not forward looking enough, but at the same time, the positioning cannot be so removed from reality that it is essentially unobtainable.
Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study
Do not grieve over past joys, be sure they will reappear in another form. A child’s joy is in milk and nursing but once weaned, it finds new joy in bread and honey. Joy appears in many different forms it moves from place to place. It may suddenly show in the falling rain or in the rose bed; it comes now as water, now as beauty, or as nourishing bre
... See moreRumi, Marayam H Mafi, • Rumi's Little Book of Life
Is algorithmic experimentation the future of Growth? In which cases and scale is algorithmic experimentation applicable?
Eugene Segal • How does Google (Ads) Runs a $100B 'Growth Product' Machine?
If you want to be the best in the world, don’t start by trying to create the best product or service. Start by figuring out how people want to feel.
Bernadette Jiwa • Marketing
Buying is no longer about getting things we need. It’s about reinforcing a set of beliefs we hold and share. Marketing is not about finding new ways to sell more of something. It’s about affinity more than it’s about price—feelings more than facts.