Abhilash Rao
@abhilash
Abhilash Rao
Often a brand’s positioning transcends its performance considerations. Companies can fashion compelling images that appeal to consumers’ social and psychological needs. The primary explanation for Marlboro’s extraordinary worldwide market share (about 30 percent) is that its “macho cowboy” image has struck a responsive chord with much of the
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
Duolingo’s $6-Billion Growth Marketing Case Study: Guilt, Memes, & Engagement Strategy
chantellemarcelle.com
even if people have a fixed mindset, they’re not always in that mindset. In fact, in many of our studies, we put people into a growth mindset. We tell them that an ability can be learned and that the task will give them a chance to do that. Or we have them read a scientific article that teaches them the growth mindset. The article describes people
... See moreCarol S. Dweck • Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential
nurturing e-mail is to use an effective formula that offers simple, helpful advice to a customer. I’ve been using this formula for years and customers love it. 1. Talk about a problem. 2. Explain a plan to solve the problem. 3. Describe how life can look for the reader once the problem is solved. I also recommend including a postscript, or the P.S.
... See moreDonald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
How Airtable discovered its early adopters is a great example of Product Led Sales
The challenge with Airtable is that it's incredibly versatile—you can use it for virtually anything. It's applicable in every department within an organization and even for personal projects. Essentially, you're building your own software, which can be tailored for
How Airtable used Swag to drive micro-virality, focused on their early adopters or what they called champions
the other one that we did was dated to this Champions at scale was we spent a hilarious amount of money on really fancy swag I know this sounds silly but like branded airpods level of fancy swag admittedly more people are in the office back then now they are more remote and this would not work as well but back in the day if you gave people something really good like not a pen or a sticker really good they would show enough to absolutely everyone that they talked to because they were so excited they got branded airpods people would ask about it walking by their desks it sounds so like trivial but for that like you know a couple hundred bucks that we spent knowing like hey this person's already a champion and if someone asks them they're going to give a really good pitch totally worth it sometimes better to not skimp on swag hard to measure very effective
it makes it look like a choice between fun and excellence. However, this point is crucial: The growth mindset does allow people to love what they’re doing—and to continue to love it in the face of difficulties. The growth-minded athletes, CEOs, musicians, or scientists all loved what they did, whereas many of the fixed-minded ones did not.
Carol S. Dweck • Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential
What has been your biggest mistake, what was the lesson learned from it?
Originally Answered: What has been your biggest mistake and the lesson learned from it?
The general class of mistake has been to focus on the wrong things.
I generally let myself get a little bit too overcommitted, which causes me to not spend enough time thinking about what I... See more
Originally Answered: What has been your biggest mistake and the lesson learned from it?
The general class of mistake has been to focus on the wrong things.
I generally let myself get a little bit too overcommitted, which causes me to not spend enough time thinking about what I... See more
Quora Session with Sam Altman
Sam Altman