Abhilash Rao
@abhilash
Abhilash Rao
PERCEPTUAL MAPS For choosing specific benefits as POPs and PODs to position a brand, perceptual maps may be useful. Perceptual maps are visual representations of consumer perceptions and preferences. They provide quantitative pictures of market situations and the way consumers view different products, services, and brands along various dimensions.
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
Great thinkers don’t harbor doubts because they’re impostors. They maintain doubts because they know we’re all partially blind and they’re committed to improving their sight.
Adam Grant • Think Again: The Power of Knowing What You Don't Know
Shantanu Deshpande on LinkedIn: Just observed some wildly unexpected behaviour from myself. I order on… | 107 comments
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Classic example of “mutli-homing” in platform network effects
Duolingo’s $6-Billion Growth Marketing Case Study: Guilt, Memes, & Engagement Strategy
chantellemarcelle.com
A person’s emotional response to a brand and its marketing will depend on many factors. An increasingly important one is the brand’s authenticity.29 Brands such as Hershey’s, Kraft, Crayola, Kellogg’s, and Johnson & Johnson that are seen as authentic and genuine can evoke trust, affection, and strong loyalty.
Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study
Titiksha is defined as endurance or forbearance to face all challenges in life. Titiksha does not mean suffering without resistance, it means forbearance, the ability to put up with unpleasant things without suffering internally.
DESIGNING A BRAND MANTRA Unlike brand slogans meant to engage, brand mantras are designed with internal purposes in mind. Although Nike’s internal mantra was “authentic athletic performance,” its external slogan was “Just Do It.” Here are the three key criteria for a brand mantra. Communicate. A good brand mantra should clarify what is unique about
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