Abhilash Rao
@abhilash
Abhilash Rao
Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study ∗
Advertising Incrementality Measurement using Controlled Geo ...
At Uber
The work you put into improving your funnel is effort well spent. But attempts to build a perpetual motion machine of profit almost always end with bitterness, because they require you to push too hard and too fast to do anything that lasts. The goal is to prime the pump with ads that are aimed at neophiliacs, people looking to find you. Then build
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Mostly Multiples 4/28: A Marketplace Meltdown — CJ Gustafson from Mostly Metrics
app.mailbrew.com
How to Structure your Product Org to Optimise for Growth - Department of Product
Jade Rubickdepartmentofproduct.com
PR (Public Relations) can be very effective for building credibility.
Two primary uses for PR to founders: hiring and enhancing the response rate of your cold outreach. In both cases, PR acts as a credibility booster. For hiring, you might include a mention of the article in emails to potential candidates, increasing the likelihood they'll take
Stories that do carry some element of truth can actually be the most troublesome, because we put a lot of stock in ‘truth’, no matter how selective and partial it may be. Perhaps, as your classmates years ago never failed to point out during P. E. lessons, you were ‘bad’ at sports. Okay, but maybe you were bad at sports because you preferred
... See moreSusan David • Emotional Agility
Take a position: The best way to position a brand is through a structured approach versus The best way to position a brand is through an unstructured approach.