Abhilash Rao

In my experience there are really two things that lead to happiness and everything else is mostly noise. The two things are contribution and abundance. If you can align your life with where you have the talent to make a large, meaningful, and real contribution to the world, your circle, or your family, then you can be very happy… However, this

For burst taskers like Thomas, I often recommend two tactics. One is to see the benefits that greater predictability can bring. When you’re working toward more steady-as-she-goes goals, you, your team, and your loved ones at home can count on knowing when you’ll deliver and when you’ll be available. As one colleague described, it’s like a squirrel

even if people have a fixed mindset, they’re not always in that mindset. In fact, in many of our studies, we put people into a growth mindset. We tell them that an ability can be learned and that the task will give them a chance to do that. Or we have them read a scientific article that teaches them the growth mindset. The article describes people

A good positioning has one foot in the present and one in the future. It needs to be somewhat aspirational so the brand has room to grow and improve. Positioning on the basis of the current state of the market is not forward looking enough, but at the same time, the positioning cannot be so removed from reality that it is essentially unobtainable.

Here are five questions most likely to generate the best response for a customer testimonial: 1. What was the problem you were having before you discovered our product? 2. What did the frustration feel like as you tried to solve that problem? 3. What was different about our product? 4. Take us to the moment when you realized our product was

If we can identify that frustration, put it into words, and offer to resolve it along with the original external problem, something special happens.