Abhilash Rao
@abhilash
Abhilash Rao
one common challenge in positioning is that many of the benefits that make up points-of-parity and points-of-difference are negatively correlated.
Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study
I often think of the Noah Smith quote: “Fifteen years ago, the internet was an escape from the real world. Now, the real world is an escape from the internet.”
Clicks & Clout: How We Seek Status In the Digital Age
We can’t write off the danger of complacency, growing rigidity, imprisonment by our own comfortable habits and opinions. Look around you. How many people whom you know well — people even younger than yourselves –are already trapped in fixed attitudes and habits. A famous French writer said “There are people whose clocks stop at a certain point in
... See moreJohn Gardner • Personal Renewal
Another good way to start practicing paying attention to your own needs is noticing when you are starting to feel “quietly” frustrated, resentful, angry, or upset about something. When you feel this tension, immediately get curious: Do I have an unspoken expectation or need I’m not expressing? Is there a request of someone else I’m not making that
... See moreAmy Jen Su • The Leader You Want to Be
One potential antidote you present to conflating one’s identity with the work they do is what you refer to as “diversifying your meaning-making portfolio.” I think most people feel that they could be devoting more time to their hobbies and communities (and anything else outside of paid employment
When you have a superpower, you receive tremendous praise that feeds your superpower. Your strengths create such an aura that your colleagues, your peers, and even your boss will look past any shortcomings or bad habits that need development.
They assume it’ll go away naturally or it’s erroneous or too inconsistent to raise the issue, even... See more
They assume it’ll go away naturally or it’s erroneous or too inconsistent to raise the issue, even... See more
Nikhyl Singhal • Open Doors in Your Career by Unlocking the Dark Side of Your Superpower
Mailbrew
app.mailbrew.com
Alex Cornell transitioned from a background in music to product design (ex Meta, Linear, Substack)
How To Gain Mastery Over The Mind?
The method suggested to restrain the mind and bring it back to its focus is called ‘Dosha Drishti’. Dosha Drishti means seeing the limitation or faults of the objects to which the mind has strayed, again and again.
If you analyze your attachment or aversion to any object, you will notice that attachment or aversion... See more
The method suggested to restrain the mind and bring it back to its focus is called ‘Dosha Drishti’. Dosha Drishti means seeing the limitation or faults of the objects to which the mind has strayed, again and again.
If you analyze your attachment or aversion to any object, you will notice that attachment or aversion... See more
PERCEPTUAL MAPS For choosing specific benefits as POPs and PODs to position a brand, perceptual maps may be useful. Perceptual maps are visual representations of consumer perceptions and preferences. They provide quantitative pictures of market situations and the way consumers view different products, services, and brands along various dimensions.
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