Abhilash Rao
@abhilash
Abhilash Rao
breaking down Athletic Greens’ funnels and landing pages.
Why?
Because they do an excellent job at it!
Why?
Because they do an excellent job at it!
Monday, April 29
Take a position: The best way to position a brand is through a structured approach versus The best way to position a brand is through an unstructured approach.
Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study
Mostly Multiples 4/28: A Marketplace Meltdown — CJ Gustafson from Mostly Metrics
app.mailbrew.com
You can keep yourself from making most positioning gaffes if you will simply remember the following principles:
- Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.
- Posit
Crossing the Chasm: Summary, Notes, Review
that my deepest and most important work, professionally and personally, is still to come,
Edith Eger • The Choice
IN THE VERY early days of Pixar, John, Andrew, Pete, Lee, and Joe made a promise to one another. No matter what happened, they would always tell each other the truth. They did this because they recognized how important and rare candid feedback is and how, without it, our films would suffer. Then and now, the term we use to describe this kind of con
... See moreEd Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
If you want to be the best in the world, don’t start by trying to create the best product or service. Start by figuring out how people want to feel.