Abhilash Rao
@abhilash
Abhilash Rao
The success of pre-mortems, however, hinges on one key factor—phrasing the question as if the outcome is certain. In our case, that means we have to consider that the product or service did fail, not that it might fail.
Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Writing increases your rate of revelation. This is true irrespective of the subject because writing is a process of reflection, assertion, and iteration.
Traction metrics
Duolingo’s $6-Billion Growth Marketing Case Study: Guilt, Memes, & Engagement Strategy
chantellemarcelle.com
If you want to be the best in the world, don’t start by trying to create the best product or service. Start by figuring out how people want to feel.
Bernadette Jiwa • Marketing
“The future,” wrote C. K. Brightbill, “will belong not only to the educated man, but to the man who is educated to use his leisure wisely.”
Mihaly Csikszentmihalyi • Flow: The Psychology of Happiness
Tips for experimentation
Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views
Social Samosasocialsamosa.com
It’s vital that you bring an attitude of nonjudgment and self-compassion to the endeavor of spectating your experience. You’ll hinder your own efforts if you get caught up in self-blame, self-criticism, or self-pity. The irony is that our habit of being hard on ourselves is often the very thing we need to become aware of through self-spectating—and
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