Abhilash Rao
@abhilash
Abhilash Rao
What stories teach us is that people’s internal desire to resolve a frustration is a greater motivator than their desire to solve an external problem.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Pitch Framework
Pitch Framework to help individuals pitch themselves for opportunities by leading with their destination, bringing in their relevant backstory, and connecting the dots to earn a second conversation.
LinkA simple technique to pitch yourself
These benefits might not directly translate into revenue, but over time, in aggregate, they can have a huge indirect impact on revenue. They can:
Strengthen domain authority and the search performance of every other page on the website.
Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more
Strengthen domain authority and the search performance of every other page on the website.
Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more
But the messaging architecture is only the first step. For every version of the Nest story, we wrote down the most common objections and how we’d overcome them—what stats to use, what pages of the website to send people to, what partnerships to mention or testimonials to point to. We figured out which story we could put on a billboard all the way
... See moreTony Fadell • Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller
Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views
Social Samosasocialsamosa.com
The success of pre-mortems, however, hinges on one key factor—phrasing the question as if the outcome is certain. In our case, that means we have to consider that the product or service did fail, not that it might fail.
Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
his book The Folly of Fools, Trivers argues that a contradiction lies at the heart of human intelligence. Our brains are simultaneously designed to seek out information and destroy that information after we acquire it. Specifically, our minds evolved to make sense of the world not in ways that are true, but in ways that help us survive. But once
... See morePassages Saved From iOS
Do not grieve over past joys, be sure they will reappear in another form. A child’s joy is in milk and nursing but once weaned, it finds new joy in bread and honey. Joy appears in many different forms it moves from place to place. It may suddenly show in the falling rain or in the rose bed; it comes now as water, now as beauty, or as nourishing
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