Abhilash Rao

Winston Churchill set up a special department. Others might be in awe of his titanic persona, but the job of this department, Jim Collins reports, was to give Churchill all the worst news. Then Churchill could sleep well at night, knowing he had not been groupthinked into a false sense of security.

“ACT” with Peace As leaders have privately shared their worries, frustrations, and moments of doubt, I’ve created an easy acronym as a reminder for the ways you can access more peace and satisfaction. “ACT” stands for the following: A = ACCEPT THE MOMENT: Take constructive and effective action for what’s within your control. C = BE CONTENT IN THE

It is the most difficult thing in this world to work and not care for the result, to help a man and never think that he ought to be grateful, to do some good work and at the same time never look to see whether it brings

you name or fame, or nothing at all.

that my deepest and most important work, professionally and personally, is still to come,

Using the SCARF model, you can have a better understanding of what needs aren’t being met and why you’re being triggered. This will help you not scratch the itch or react without thinking.

Status

Certainty

Autonomy

Relatedness

Fairness

Often a brand’s positioning transcends its performance considerations. Companies can fashion compelling images that appeal to consumers’ social and psychological needs. The primary explanation for Marlboro’s extraordinary worldwide market share (about 30 percent) is that its “macho cowboy” image has struck a responsive chord with much of the