Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
Celebrity influencer marketing case study
Paid loyalty vs earned loyalty vs none
“The market can stay irrational longer than you can stay solvent,” Keynes famously declared. Being early and right is the same as being wrong, as investors have repeatedly discovered.
There’s a cognitive bias that is coming into play when we do this. It’s called the curse of knowledge.55 Once we know something (like we do in this situation, we have a wealth of discovery work that supports our point of view), it’s hard for us to remember what it was like not to have that knowledge. In fact, our conclusions—our roadmaps, our
... See moreThe Five Ps PURPOSE: Remain grounded in your passions and contributions. It takes conviction to ensure you are doing your highest and best work and that your work has meaning and is making a difference. PROCESS: Rely on daily practices and routines that honor your natural energy rhythms, enhance performance, save time, help you restore, and provide
... See moreAlex Cornell transitioned from a background in music to product design (ex Meta, Linear, Substack)