Abhilash Rao

PR (Public Relations) can be very effective for building credibility.

Two primary uses for PR to founders: hiring and enhancing the response rate of your cold outreach. In both cases, PR acts as a credibility booster. For hiring, you might include a mention of the article in emails to potential candidates, increasing the likelihood they'll take

Take a position: The best way to position a brand is through a structured approach versus The best way to position a brand is through an unstructured approach.

We can’t write off the danger of complacency, growing rigidity, imprisonment by our own comfortable habits and opinions. Look around you. How many people whom you know well — people even younger than yourselves –are already trapped in fixed attitudes and habits. A famous French writer said “There are people whose clocks stop at a certain point in

areas. I might think that my artistic skills are fixed but that my intelligence can be developed. Or that my personality is fixed, but my creativity can be developed. We’ve found that whatever mindset people have in a particular area will guide them in that area.

A Simple Marketing Worksheet Who’s it for? What’s it for? What is the worldview of the audience you’re seeking to reach? What are they afraid of? What story will you tell? Is it true? What change are you seeking to make? How will it change their status? How will you reach the early adopters and neophiliacs? Why will they tell their friends? What

It is the most difficult thing in this world to work and not care for the result, to help a man and never think that he ought to be grateful, to do some good work and at the same time never look to see whether it brings

you name or fame, or nothing at all.