Abhilash Rao

Stories that do carry some element of truth can actually be the most troublesome, because we put a lot of stock in ‘truth’, no matter how selective and partial it may be. Perhaps, as your classmates years ago never failed to point out during P. E. lessons, you were ‘bad’ at sports. Okay, but maybe you were bad at sports because you preferred

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DESIGNING A BRAND MANTRA Unlike brand slogans meant to engage, brand mantras are designed with internal purposes in mind. Although Nike’s internal mantra was “authentic athletic performance,” its external slogan was “Just Do It.” Here are the three key criteria for a brand mantra. Communicate. A good brand mantra should clarify what is unique about

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Modern aspiration is not about having money to buy things, but having taste to know what to buy

In Adam Grant’s latest book Hidden Potential, he discusses the difference between burnout and boreout:

Burnout = emotional exhaustion that accumulates when you’re overloaded

Boreout = emotional deadening that accumulates when you’re understimulated

One potential antidote you present to conflating one’s identity with the work they do is what you refer to as “diversifying your meaning-making portfolio.” I think most people feel that they could be devoting more time to their hobbies and communities (and anything else outside of paid employment

Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study ∗

Subway's journey from a modest $1,000 investment to a global fast-food giant encapsulates the essence of entrepreneurial spirit and strategic franchising. Founded in 1965 by Fred DeLuca and financed by Peter Buck, Subway began as Pete's Super Submarines in Bridgeport, Connecticut. The brand's evolution was marked by a pivotal decision in 1974 to... See more