Abhilash Rao

The work you put into improving your funnel is effort well spent. But attempts to build a perpetual motion machine of profit almost always end with bitterness, because they require you to push too hard and too fast to do anything that lasts. The goal is to prime the pump with ads that are aimed at neophiliacs, people looking to find you. Then build

“I believe . . . that everyone, of whatever age and circumstance, is capable of self-transformation.”

Fundamentally, marketing must refocus away from selling product and toward creating relationship. Relationship buffers the shock of change. To be sure, the specific product or service provided remains the fundamental basis for economic exchange, but it must not be treated as the main event. There is simply too much change in this domain for anyone

It is the most difficult thing in this world to work and not care for the result, to help a man and never think that he ought to be grateful, to do some good work and at the same time never look to see whether it brings

you name or fame, or nothing at all.

The roots of the word “compete” are the Latin con petire, which meant “to seek together.” What each person seeks is to actualize her potential, and this task is made easier when others force us to do our best. Of course, competition improves experience only as long as attention is focused primarily on the activity itself. If extrinsic goals—such as

In assessing potential threats from competitors, three high-level variables are useful: Share of market— The competitor’s share of the target market. Share of mind— The percentage of customers who named the competitor in responding to the statement “Name the first company that comes to mind in this industry.” Share of heart— The percentage of