Abhilash Rao
@abhilash
Abhilash Rao
All marketing strategy is built on segmentation, targeting, and positioning (STP). A company discovers different needs and groups of consumers in the market place, targets those it can satisfy in a superior way, and then positions its offerings so the target market recognizes its distinctive offerings and images.
Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study
Growth Newsletter #175 from Demand Curve
demandcurve.com
Noozy: How I Run Monday Morning Meetings as a VP of Sales — Armand Farrokh
app.mailbrew.com
Sales
Why waste time proving over and over how great you are, when you could be getting better?
Carol S. Dweck • Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential
A Simple Marketing Worksheet Who’s it for? What’s it for? What is the worldview of the audience you’re seeking to reach? What are they afraid of? What story will you tell? Is it true? What change are you seeking to make? How will it change their status? How will you reach the early adopters and neophiliacs? Why will they tell their friends? What
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
With traction or without traction
