Abhilash Rao

To improve the quality of life through work, two complementary strategies are necessary. On the one hand jobs should be redesigned so that they resemble as closely as possible flow activities—as do hunting, cottage weaving, and surgery. But it will also be necessary to help people develop autotelic personalities like those of Serafina, Joe, and

1. Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.

A good question to ask yourself when you’re trying to learn from your emotions is, ‘What the func?’ No, that’s not a typo for a more explicit question. ‘Func’ is short for ‘function’, so ‘What the func?’ is shorthand for ‘What is the purpose of this emotion?’ What is it telling you? What does it get you? What’s buried underneath that sadness,

“What’s working, and how can we do more of it?” Sounds simple, doesn’t it? Yet, in the real world, this obvious question is almost never asked. Instead, the question we ask is more problem focused: “What’s broken, and how do we fix it?” - via Chip and Dan Heath, Switch: How to Change Things when Change is Hard

Fundamentally, marketing must refocus away from selling product and toward creating relationship. Relationship buffers the shock of change. To be sure, the specific product or service provided remains the fundamental basis for economic exchange, but it must not be treated as the main event. There is simply too much change in this domain for anyone

After the ’98 Masters tournament, Woods was disappointed that he did not repeat his win of the previous year, but he felt good about his top-ten finish: “I squeezed the towel dry this week. I’m very proud of the way I hung in there.” Or after a British Open, where he finished third: “Sometimes you get even more satisfaction out of creating a score