Abhilash Rao

A great insight by Lisa Feldman Barrett: When someone expresses anxiety, the first thing you should do is ask: do you want empathy or do you want a solution?

Use a Grounding Visualization Technique You can also use a visualization technique to bring your attention and focus to the body. One great example of this comes from Loren Shuster, chief people officer at the Lego Group, who explained that when he has important meetings or presentations, he takes five minutes to ground himself in his body by

Here are five questions most likely to generate the best response for a customer testimonial: 1. What was the problem you were having before you discovered our product? 2. What did the frustration feel like as you tried to solve that problem? 3. What was different about our product? 4. Take us to the moment when you realized our product was

some other famous failures: Michael Jordan: cut from his high-school basketball team. Steven Spielberg: rejected from film school thrice. Walt Disney: fired by the editor of a newspaper for lacking ideas and imagination. Albert Einstein: He learned to speak at a late age and performed poorly in school. John Grisham: first novel was rejected by 16

Fire, by itself, is neither good nor evil. When it keeps us warm we say, “How beautiful is fire!” When it burns our fingers, we blame it. Still, in itself it is neither good nor bad. According as we use it, it produces

in us the feeling of good or bad; so also is this world. It is perfect. By perfection is meant that it is perfectly fitted to meet

Brand Narratives and Storytelling Rather than outlining specific attributes or benefits, some marketing experts describe positioning a brand as telling a narrative or story. Companies like the richness and imagination they can derive from thinking of the story behind a product or service. To help sharpen its marketing and positioning, Jim Beam,