Abhilash Rao
@abhilash
Abhilash Rao
How Airtable discovered its early adopters is a great example of Product Led Sales
The challenge with Airtable is that it's incredibly versatile—you can use it for virtually anything. It's applicable in every department within an organization and even for personal projects. Essentially, you're building your own software, which can be tailored for
How Airtable used Swag to drive micro-virality, focused on their early adopters or what they called champions
the other one that we did was dated to this Champions at scale was we spent a hilarious amount of money on really fancy swag I know this sounds silly but like branded airpods level of fancy swag admittedly more people are in the office back then now they are more remote and this would not work as well but back in the day if you gave people something really good like not a pen or a sticker really good they would show enough to absolutely everyone that they talked to because they were so excited they got branded airpods people would ask about it walking by their desks it sounds so like trivial but for that like you know a couple hundred bucks that we spent knowing like hey this person's already a champion and if someone asks them they're going to give a really good pitch totally worth it sometimes better to not skimp on swag hard to measure very effective
Let Go to Accept. Letting go of old patterns and areas of resistance can sometimes happen in an “aha moment,” especially for everyday matters such as resistance to working on that expense report, to coming back from vacation, or to our email inboxes piling up. In cases like these, just being able to recognize that the expectation to have an empty
... See moreAmy Jen Su • The Leader You Want to Be
Buying is no longer about getting things we need. It’s about reinforcing a set of beliefs we hold and share. Marketing is not about finding new ways to sell more of something. It’s about affinity more than it’s about price—feelings more than facts.
Bernadette Jiwa • Marketing
We can’t write off the danger of complacency, growing rigidity, imprisonment by our own comfortable habits and opinions. Look around you. How many people whom you know well — people even younger than yourselves –are already trapped in fixed attitudes and habits. A famous French writer said “There are people whose clocks stop at a certain point in
... See moreJohn Gardner • Personal Renewal
Theodore Roosevelt's famous speech, “The Man in the Arena”: The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows
... See moreFrank Slootman • Amp It Up
Shantanu Deshpande on LinkedIn: Just observed some wildly unexpected behaviour from myself. I order on… | 107 comments
linkedin.com
Classic example of “mutli-homing” in platform network effects
“What’s preventing you from achieving your ten-year goals inside of six months?” — Peter Thiel
What are the real obstacles that are preventing you?
Don’t arbitrarily try to achieve goals in predetermined time frames.
Compress your timelines.
In six months, you'll be thanking yourself.
What are the real obstacles that are preventing you?
Don’t arbitrarily try to achieve goals in predetermined time frames.
Compress your timelines.
In six months, you'll be thanking yourself.
Alex Banks • Sunday Signal: Tesla’s new Optimus demo, random walks and Steve Jobs’ career advice
Teardown of an emotionally powerful ad