Abhilash Rao
@abhilash
Abhilash Rao
Subway's journey from a modest $1,000 investment to a global fast-food giant encapsulates the essence of entrepreneurial spirit and strategic franchising. Founded in 1965 by Fred DeLuca and financed by Peter Buck, Subway began as Pete's Super Submarines in Bridgeport, Connecticut. The brand's evolution was marked by a pivotal decision in 1974 to... See more
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
Franchise let growth
Stories that do carry some element of truth can actually be the most troublesome, because we put a lot of stock in ‘truth’, no matter how selective and partial it may be. Perhaps, as your classmates years ago never failed to point out during P. E. lessons, you were ‘bad’ at sports. Okay, but maybe you were bad at sports because you preferred
... See moreSusan David • Emotional Agility
DESIGNING A BRAND MANTRA Unlike brand slogans meant to engage, brand mantras are designed with internal purposes in mind. Although Nike’s internal mantra was “authentic athletic performance,” its external slogan was “Just Do It.” Here are the three key criteria for a brand mantra. Communicate. A good brand mantra should clarify what is unique about
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
some other famous failures: Michael Jordan: cut from his high-school basketball team. Steven Spielberg: rejected from film school thrice. Walt Disney: fired by the editor of a newspaper for lacking ideas and imagination. Albert Einstein: He learned to speak at a late age and performed poorly in school. John Grisham: first novel was rejected by 16
... See moreMarc Reklau • 30 Days
Luck plays such a big role in the world. But it’s hard to talk about. If I say you got lucky, I look jealous. If I tell myself that I got lucky, I feel diminished.
Maybe a better way to frame luck is by asking: what isn’t repeatable?
Maybe a better way to frame luck is by asking: what isn’t repeatable?
Collaborative Fund • Lucky vs. Repeatable
Use a Grounding Visualization Technique You can also use a visualization technique to bring your attention and focus to the body. One great example of this comes from Loren Shuster, chief people officer at the Lego Group, who explained that when he has important meetings or presentations, he takes five minutes to ground himself in his body by
... See moreAmy Jen Su • The Leader You Want to Be
Specifically, deciding on a positioning requires: (1) choosing a frame of reference by identifying the target market and relevant competition, (2) identifying the optimal points-of-parity and pointsof- difference brand associations given that frame of reference, and (3) creating a brand mantra summarizing the positioning and essence of the brand.
Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study
Traction metrics
there are three tools you can use to unlock your creative genius. Run an energizer. This is a quick exercise that can get you (or anyone who wants to participate) to laugh and relax. This frees your brain up from tiresome “executive functions” like weekly meetings and reports, and gives you access to the unrelated knowledge and experience that can
... See more