Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
Commissions or take-rates benchmark
It is the most difficult thing in this world to work and not care for the result, to help a man and never think that he ought to be grateful, to do some good work and at the same time never look to see whether it brings
you name or fame, or nothing at all.
Estée Lauder
Growth vs Efficiency (SaaS)
Buying is no longer about getting things we need. It’s about reinforcing a set of beliefs we hold and share. Marketing is not about finding new ways to sell more of something. It’s about affinity more than it’s about price—feelings more than facts.
3 examples of how to use it in marketing
“What important truth do very few people agree with you on?”
When your back is against the wall, galvanise the team with an super goal