Abhilash Rao
@abhilash
Abhilash Rao
breaking down Athletic Greens’ funnels and landing pages.
Why?
Because they do an excellent job at it!
Why?
Because they do an excellent job at it!
Monday, April 29
There has been a growing understanding about human cognitive biases and how they can affect decision making. Many of these are systematized and explained in Daniel Kahneman’s fascinating book, Thinking, Fast and Slow.4 For senior executives the most important seem to be optimism bias, confirmation bias, and the inside-view bias.
Richard Rumelt • The Crux: How Leaders Become Strategists
Second, we must give our brains the right amount of autonomy. When we have a choice, our brains often want to default to something easy. But we can mitigate that response by challenging ourselves to be innovative and provide incentives. For example, instead of debating whether to make a healthy choice at lunch, ask yourself: Do I want this fresh
... See morehbr.org • How to Convince Yourself to Do Hard Things
the authors describe an experiment during Navy SEAL training where they swapped the leaders of their most successful and least successful teams. The surprising result of this experiment was that both teams excelled after the flip, because:
- The weak team now had a great leader who elevated their performance
- The strong team maintained a durable culture
Stay SaaSy • Advice That I Can't Get Out of My Head
From the book Extreme Ownership by for Navy SEAL officer
expect the traditional per-seat subscription model will increasingly come under pressure as AI products deliver work rather than augment personal productivity.
Kyle Poyar • How AI apps make money
A Simple Marketing Worksheet Who’s it for? What’s it for? What is the worldview of the audience you’re seeking to reach? What are they afraid of? What story will you tell? Is it true? What change are you seeking to make? How will it change their status? How will you reach the early adopters and neophiliacs? Why will they tell their friends? What
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
that my deepest and most important work, professionally and personally, is still to come,
