Abhilash Rao
@abhilash
Abhilash Rao
Marketing Playbook Series
druriley.com
Monetization model that aided virality helped Fornite grow faster
Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study ∗
Advertising Incrementality Measurement using Controlled Geo ...
At Uber
The work you put into improving your funnel is effort well spent. But attempts to build a perpetual motion machine of profit almost always end with bitterness, because they require you to push too hard and too fast to do anything that lasts. The goal is to prime the pump with ads that are aimed at neophiliacs, people looking to find you. Then build
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
When problems are really tough, we need to get drawing. We draw to see what we think, in order to evaluate those ideas.
Christina Wodtke • Pencil Me In
Commissions or take-rates benchmark
at scale, it is very common to have some significant number of product teams that are there in support of the other product teams. These are often called platform product teams, or shared services product teams. They are very high leverage, but they are a little different in that they generally don't directly serve customers. They serve customers
... See moreMarty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
These benefits might not directly translate into revenue, but over time, in aggregate, they can have a huge indirect impact on revenue. They can:
Strengthen domain authority and the search performance of every other page on the website.
Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more
Strengthen domain authority and the search performance of every other page on the website.
Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more
Traction metrics