Abhilash Rao
@abhilash
Abhilash Rao
Here are five questions most likely to generate the best response for a customer testimonial: 1. What was the problem you were having before you discovered our product? 2. What did the frustration feel like as you tried to solve that problem? 3. What was different about our product? 4. Take us to the moment when you realized our product was
... See moreDonald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Too often people assume that you should only focus on one thing in your life, period. But that’s not what this strategy is about. It’s about being smart about what you pursue. Yes, you can achieve a lot of things…But just not at the same time.
You can’t build a career, get in shape, compete in marathons, write a book, invest in a business, get kids,... See more
You can’t build a career, get in shape, compete in marathons, write a book, invest in a business, get kids,... See more
a ‘slow hunch’ – the anti-‘lightbulb moment,’ the idea that comes into focus over decades, not seconds.
Steven Johnson • How We Got to Now
A person’s emotional response to a brand and its marketing will depend on many factors. An increasingly important one is the brand’s authenticity.29 Brands such as Hershey’s, Kraft, Crayola, Kellogg’s, and Johnson & Johnson that are seen as authentic and genuine can evoke trust, affection, and strong loyalty.
Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study
One potential antidote you present to conflating one’s identity with the work they do is what you refer to as “diversifying your meaning-making portfolio.” I think most people feel that they could be devoting more time to their hobbies and communities (and anything else outside of paid employment
Great book recommendations inside
Look at Google. Its heartbeat is erratic, unpredictable. It works for them—mostly, sometimes—but it could work so much better. Google arguably only has one big external heartbeat each year at Google I/O—and most teams don’t bother aligning with it. They typically launch whatever they want whenever they want throughout the year, sometimes with real
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