Abhilash Rao
@abhilash
Abhilash Rao
Is algorithmic experimentation the future of Growth? In which cases and scale is algorithmic experimentation applicable?
Eugene Segal • How does Google (Ads) Runs a $100B 'Growth Product' Machine?
Shantanu Deshpande on LinkedIn: Just observed some wildly unexpected behaviour from myself. I order on… | 107 comments
linkedin.com
Classic example of “mutli-homing” in platform network effects
Tips for experimentation
nurturing e-mail is to use an effective formula that offers simple, helpful advice to a customer. I’ve been using this formula for years and customers love it. 1. Talk about a problem. 2. Explain a plan to solve the problem. 3. Describe how life can look for the reader once the problem is solved. I also recommend including a postscript, or the P.S.
... See moreDonald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
O Lord, help me. Help me accept gracefully what I cannot change. Let me be free of blaming anyone, including myself. I cannot blame myself for what happened to me. Nor can I blame others because others have others to blame.
O Lord, help me accept gracefully what I cannot change. Blaming means I want to change the past. I want my past to be... See more
O Lord, help me accept gracefully what I cannot change. Blaming means I want to change the past. I want my past to be... See more
DESIGNING A BRAND MANTRA Unlike brand slogans meant to engage, brand mantras are designed with internal purposes in mind. Although Nike’s internal mantra was “authentic athletic performance,” its external slogan was “Just Do It.” Here are the three key criteria for a brand mantra. Communicate. A good brand mantra should clarify what is unique about
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
Exertion and recreation, are both needed by the mind; there should be a balance. As Lord Krishna says in the Bhagavad Gita, this pursuit of knowledge becomes pleasant for one who maintains a balance or sense of proportion in performing every action.
When a person maintains a sense of proportion and is constantly alert, he has Samadhanam
When a person maintains a sense of proportion and is constantly alert, he has Samadhanam
Know when to move on. And then, finally, there’s the one about knowing when something that’s meant a great deal to you – like writing this column – has reached its natural endpoint, and that the most creative choice would be to turn to what’s next.