Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
As Morgan McCall, in his book High Flyers, points out, “Unfortunately, people often like the things that work against their growth. . . . People like to use their strengths . . . to achieve quick, dramatic results, even if . . . they aren’t developing the new skills they will need later on. People like to believe they are as good as everyone says .
... See moreLook at Google. Its heartbeat is erratic, unpredictable. It works for them—mostly, sometimes—but it could work so much better. Google arguably only has one big external heartbeat each year at Google I/O—and most teams don’t bother aligning with it. They typically launch whatever they want whenever they want throughout the year, sometimes with real
... See moreAll marketing strategy is built on segmentation, targeting, and positioning (STP). A company discovers different needs and groups of consumers in the market place, targets those it can satisfy in a superior way, and then positions its offerings so the target market recognizes its distinctive offerings and images.
Develop Your Communication Skills One often‐neglected skill set that can boost your career is your ability to communicate well, in both speaking and writing. How many rambling, poorly composed emails do you see these days? How many take you through the confusion and hell of the writer's mind? How many announcements do you read that bury the real
... See moreJodi Glickman’s story
In assessing potential threats from competitors, three high-level variables are useful: Share of market— The competitor’s share of the target market. Share of mind— The percentage of customers who named the competitor in responding to the statement “Name the first company that comes to mind in this industry.” Share of heart— The percentage of
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