Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
sometimes it’s best not to know what you are up against; if you are acutely aware of the challenges involved, you’d never do a damn thing. Being clueless is weirdly empowering. You can’t worry about the things that you don’t yet know you should be worried about. You end up doing wonderful things that you never would have had you been the least bit
... See moreAll marketing strategy is built on segmentation, targeting, and positioning (STP). A company discovers different needs and groups of consumers in the market place, targets those it can satisfy in a superior way, and then positions its offerings so the target market recognizes its distinctive offerings and images.
From the book Extreme Ownership by for Navy SEAL officer
Hixon and Swann’s rather bold conclusion was that “Thinking about why one is the way one is may be no better than not thinking about one’s self at all.”
Often a brand’s positioning transcends its performance considerations. Companies can fashion compelling images that appeal to consumers’ social and psychological needs. The primary explanation for Marlboro’s extraordinary worldwide market share (about 30 percent) is that its “macho cowboy” image has struck a responsive chord with much of the
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