Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
Fundamentally, marketing must refocus away from selling product and toward creating relationship. Relationship buffers the shock of change. To be sure, the specific product or service provided remains the fundamental basis for economic exchange, but it must not be treated as the main event. There is simply too much change in this domain for anyone
... See moreHow Product Market Fit evolves in horizontal products
One former client, who is now the CEO of a health-care company, said if he had to identify one key element of his career success, it was realizing early on that every new role in his career carried its own particular purpose. Whether the new role came from a promotion or from a move to a different organization, his first task was always to get very
... See moreWhat could the forecasters have done to avoid the conjunction fallacy, without seeing the direct comparison, or even knowing that anyone was going to test them on the conjunction fallacy? It seems to me, that they would need to notice the word “and.” They would need to be wary of it—not just wary, but leap back from it. Even without knowing that
... See moresome other famous failures: Michael Jordan: cut from his high-school basketball team. Steven Spielberg: rejected from film school thrice. Walt Disney: fired by the editor of a newspaper for lacking ideas and imagination. Albert Einstein: He learned to speak at a late age and performed poorly in school. John Grisham: first novel was rejected by 16
... See moreUsing the SCARF model, you can have a better understanding of what needs aren’t being met and why you’re being triggered. This will help you not scratch the itch or react without thinking.
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