Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
“What comes first, the compass or the clock? Before one can truly manage time (the clock), it is important to know where you are going, what your priorities and goals are, in which direction you are headed (the compass). Where you are headed is more important than how fast you are going. Rather than always focusing on what’s urgent, learn to focus
... See moreHere are five questions most likely to generate the best response for a customer testimonial: 1. What was the problem you were having before you discovered our product? 2. What did the frustration feel like as you tried to solve that problem? 3. What was different about our product? 4. Take us to the moment when you realized our product was
... See moreWhen physical vigor fails with age, for example, it means that one will be ready to turn one’s energies from the mastery of the external world to a deeper exploration of inner reality.
“autotelic personality,” or the ability to create flow experiences even in the most barren environment—an almost inhumane workplace, a weed-infested urban neighborhood.
A person’s emotional response to a brand and its marketing will depend on many factors. An increasingly important one is the brand’s authenticity.29 Brands such as Hershey’s, Kraft, Crayola, Kellogg’s, and Johnson & Johnson that are seen as authentic and genuine can evoke trust, affection, and strong loyalty.
habits, as much as memory and reason, are at the root of how we behave. We might not remember the experiences that create our habits, but once they are lodged within our brains they influence how we act—often without our realization.