Abhilash Rao

Musk says, “Possibly the most common error of a smart engineer is to optimize a thing that should not exist.” Other

the authors describe an experiment during Navy SEAL training where they swapped the leaders of their most successful and least successful teams. The surprising result of this experiment was that both teams excelled after the flip, because:

• The weak team now had a great leader who elevated their performance


• The strong team maintained a durable culture

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PERCEPTUAL MAPS For choosing specific benefits as POPs and PODs to position a brand, perceptual maps may be useful. Perceptual maps are visual representations of consumer perceptions and preferences. They provide quantitative pictures of market situations and the way consumers view different products, services, and brands along various dimensions.

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Look at Google. Its heartbeat is erratic, unpredictable. It works for them—mostly, sometimes—but it could work so much better. Google arguably only has one big external heartbeat each year at Google I/O—and most teams don’t bother aligning with it. They typically launch whatever they want whenever they want throughout the year, sometimes with real

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Titiksha is defined as endurance or forbearance to face all challenges in life. Titiksha does not mean suffering without resistance, it means forbearance, the ability to put up with unpleasant things without suffering internally.