Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
One of the great comics of our time is booked for a gig in New York City. His agent isn’t paying attention, though. The comic shows up at the club; he’s in a good mood. He brings his best material. He’s up there, working the room, and no one is laughing. Not a peep. He’s bombing. After the show, he’s beating himself up, thinking of quitting comedy
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Buying is no longer about getting things we need. It’s about reinforcing a set of beliefs we hold and share. Marketing is not about finding new ways to sell more of something. It’s about affinity more than it’s about price—feelings more than facts.
Everything you publish should serve a purpose. As you work on a piece, ask yourself: How does it support your goals? How does it align with your mission? Does it teach people something new?
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