Abhilash Rao
@abhilash
Abhilash Rao
We had already built a small, passionate, paying customer base, but we found out the hard way that activation looks very different once you open the floodgates and allow anybody to signup.
Matthew Achariam • From idea to half the Fortune 500
In assessing potential threats from competitors, three high-level variables are useful: Share of market— The competitor’s share of the target market. Share of mind— The percentage of customers who named the competitor in responding to the statement “Name the first company that comes to mind in this industry.” Share of heart— The percentage of
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
“What important truth do very few people agree with you on?”
Peter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
Yet is it freedom to be a slave to the senses, to anger, to jealousies and a hundred other petty things that must occur every day in human life?
Swami Vivekananda • Complete Works of Swami Vivekananda
Using the SCARF model, you can have a better understanding of what needs aren’t being met and why you’re being triggered. This will help you not scratch the itch or react without thinking.
Status
Certainty
Autonomy
Relatedness
Fairness
Amy Jen Su • The Leader You Want to Be
One of the great comics of our time is booked for a gig in New York City. His agent isn’t paying attention, though. The comic shows up at the club; he’s in a good mood. He brings his best material. He’s up there, working the room, and no one is laughing. Not a peep. He’s bombing. After the show, he’s beating himself up, thinking of quitting comedy
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
These benefits might not directly translate into revenue, but over time, in aggregate, they can have a huge indirect impact on revenue. They can:
Strengthen domain authority and the search performance of every other page on the website.
Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more
Strengthen domain authority and the search performance of every other page on the website.
Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more