Abhilash Rao
@abhilash
Abhilash Rao
In psychology, valence refers to the positive or negative emotional value associated with a particular stimulus, event, or object.
And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.
Which, of course, skews our decision making .... See more
And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.
Which, of course, skews our decision making .... See more
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3 examples of how to use it in marketing
Case Study: How Duolingo English Test’s 360-degree campaign leveraged the hype around Dunki, garnering 25Mn views
Social Samosasocialsamosa.com
55: Mike Weir - Churn & Sales compensation to fight churn
open.spotify.comIt is the most difficult thing in this world to work and not care for the result, to help a man and never think that he ought to be grateful, to do some good work and at the same time never look to see whether it brings
you name or fame, or nothing at all.
Swami Vivekananda • Complete Works of Swami Vivekananda
breaking down Athletic Greens’ funnels and landing pages.
Why?
Because they do an excellent job at it!
Why?
Because they do an excellent job at it!
Monday, April 29
Modern aspiration is not about having money to buy things, but having taste to know what to buy
andjelicaaa.substack.com • Move Over Influencers, Here Come Curators
Pierre Herubel on LinkedIn: Marketer: "How should I pitch our offer?" Me: Use this 3-part copywriting… | 64 comments
linkedin.com
3 part copywriting framework
it makes it look like a choice between fun and excellence. However, this point is crucial: The growth mindset does allow people to love what they’re doing—and to continue to love it in the face of difficulties. The growth-minded athletes, CEOs, musicians, or scientists all loved what they did, whereas many of the fixed-minded ones did not.
Carol S. Dweck • Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential
There’s a cognitive bias that is coming into play when we do this. It’s called the curse of knowledge.55 Once we know something (like we do in this situation, we have a wealth of discovery work that supports our point of view), it’s hard for us to remember what it was like not to have that knowledge. In fact, our conclusions—our roadmaps, our
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