Abhilash Rao
@abhilash
Abhilash Rao
the brand substitution test. If, in some marketing activity—an ad campaign, a viral video, a new product introduction—the brand were replaced by a competitive brand, then that marketing activity should not work as well in the marketplace. A well-positioned brand should be distinctive in its meaning and execution.
Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study
Titiksha is defined as endurance or forbearance to face all challenges in life. Titiksha does not mean suffering without resistance, it means forbearance, the ability to put up with unpleasant things without suffering internally.
A framework for usage based pricing
Alex Cornell transitioned from a background in music to product design (ex Meta, Linear, Substack)
the quality of life depends on two factors: how we experience work, and our relations with other people.
Mihaly Csikszentmihalyi • Flow: The Psychology of Happiness
I often think of the Noah Smith quote: “Fifteen years ago, the internet was an escape from the real world. Now, the real world is an escape from the internet.”
Clicks & Clout: How We Seek Status In the Digital Age
“What comes first, the compass or the clock? Before one can truly manage time (the clock), it is important to know where you are going, what your priorities and goals are, in which direction you are headed (the compass). Where you are headed is more important than how fast you are going. Rather than always focusing on what’s urgent, learn to focus
... See moreAmy Jen Su • The Leader You Want to Be
The midlife-crisis phenomenon has taken on almost mythic proportions in the American psyche over the past century. The term was first coined by the Canadian psychoanalyst Elliott Jaques, who noticed a pattern in the lives of “great men” in history: Many of them lost productivity—and even died—in their mid-to-late-30s, which was midlife in past
... See moretheatlantic.com • The Two Choices That Keep a Midlife Crisis at Bay
