Abhilash Rao
@abhilash
Abhilash Rao
You can keep yourself from making most positioning gaffes if you will simply remember the following principles:
- Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.
Crossing the Chasm: Summary, Notes, Review
Benjamin Barber, an eminent political theorist, once said, “I don’t divide the world into the weak and the strong, or the successes and the failures. . . . I divide the world into the learners and nonlearners.”
Carol S. Dweck • Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential
9am to 9pm, 6 days a week?!
Another good way to start practicing paying attention to your own needs is noticing when you are starting to feel “quietly” frustrated, resentful, angry, or upset about something. When you feel this tension, immediately get curious: Do I have an unspoken expectation or need I’m not expressing? Is there a request of someone else I’m not making that
... See moreAmy Jen Su • The Leader You Want to Be
Streak Wager A/B Test
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
How Streaks keep Duolingo learners committed to their language goals
Duolingo
Shubham Maheshwari on LinkedIn: Loyalty is one the core outcomes that all businesses strive to achieve…
linkedin.com
Paid loyalty vs earned loyalty vs none
2. The ‘old way’ vs. ‘new way’ website section
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
“The future,” wrote C. K. Brightbill, “will belong not only to the educated man, but to the man who is educated to use his leisure wisely.”