Abhilash Rao

First, tackle them when we’re in a good mood. A 2016 study found that when people are upset, they’re less likely to try to do hard things. When they’re feeling upbeat, however, they’re more likely to take on the hard-but-essential tasks that ultimately make life better. One way we can get ourselves in the right mindset is to do what’s called

One man calls another a fool, and at this the other stands up and clenches his fist and lands a blow on his nose. Look at the power of the word! There is a woman weeping and miserable; another woman comes along and speaks

to her a few gentle words, the doubled up frame of the weeping woman becomes straightened at once, her sorrow is gone and she

Benjamin Barber, an eminent political theorist, once said, “I don’t divide the world into the weak and the strong, or the successes and the failures. . . . I divide the world into the learners and nonlearners.”

the brand substitution test. If, in some marketing activity—an ad campaign, a viral video, a new product introduction—the brand were replaced by a competitive brand, then that marketing activity should not work as well in the marketplace. A well-positioned brand should be distinctive in its meaning and execution.