Abhilash Rao
@abhilash
Abhilash Rao
Often a brand’s positioning transcends its performance considerations. Companies can fashion compelling images that appeal to consumers’ social and psychological needs. The primary explanation for Marlboro’s extraordinary worldwide market share (about 30 percent) is that its “macho cowboy” image has struck a responsive chord with much of the
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
Monetization model that aided virality helped Fornite grow faster
When your back is against the wall, galvanise the team with an super goal
#70: 12 Signals EVERY sales rep should monitor (without a fancy tech stack)
Florin Tatuleaopen.substack.com
3 signals before paywall
coming. “Being right and ineffective in venture is not worth very much,”
Sebastian Mallaby • The Power Law: Venture Capital and the Art of Disruption
When problems are really tough, we need to get drawing. We draw to see what we think, in order to evaluate those ideas.
Christina Wodtke • Pencil Me In
What would it mean to live more playfully? First, it would require us to reject work that is not intrinsically motivating and to build working conditions that are joyfully engaging. Second, it would require that we de-emphasise the importance of work for finding personal fulfilment and meaning in our lives. Despite work being central to who we are... See more
Alec Stubbs • The Achievement Society Is Burning Us Out, We Need More Play
The danger of design by committee or consensus