Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
the brand substitution test. If, in some marketing activity—an ad campaign, a viral video, a new product introduction—the brand were replaced by a competitive brand, then that marketing activity should not work as well in the marketplace. A well-positioned brand should be distinctive in its meaning and execution.
A framework for usage based pricing
Alex Cornell transitioned from a background in music to product design (ex Meta, Linear, Substack)
the quality of life depends on two factors: how we experience work, and our relations with other people.
“What comes first, the compass or the clock? Before one can truly manage time (the clock), it is important to know where you are going, what your priorities and goals are, in which direction you are headed (the compass). Where you are headed is more important than how fast you are going. Rather than always focusing on what’s urgent, learn to focus
... See moreThe midlife-crisis phenomenon has taken on almost mythic proportions in the American psyche over the past century. The term was first coined by the Canadian psychoanalyst Elliott Jaques, who noticed a pattern in the lives of “great men” in history: Many of them lost productivity—and even died—in their mid-to-late-30s, which was midlife in past
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