Abhilash Rao
@abhilash
Abhilash Rao
Stories that do carry some element of truth can actually be the most troublesome, because we put a lot of stock in ‘truth’, no matter how selective and partial it may be. Perhaps, as your classmates years ago never failed to point out during P. E. lessons, you were ‘bad’ at sports. Okay, but maybe you were bad at sports because you preferred
... See moreSusan David • Emotional Agility
How Airtable connected customer service to content marketing:
From a process perspective, if you're planning to heavily invest in customer success, which I highly recommend, it’s crucial to also establish a system for capturing and leveraging the insights generated by your customer success team. Here's how we approached it: We engaged deeply with
Employ a well-integrated set of brand elements. Tactically, it is important for small businesses to maximize the contribution of all types of brand equity drivers. In particular, they should develop a distinctive, well-integrated set of brand elements—brand names, logos, packaging—that enhances both brand awareness and brand image. Brand elements
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
These benefits might not directly translate into revenue, but over time, in aggregate, they can have a huge indirect impact on revenue. They can:
Strengthen domain authority and the search performance of every other page on the website.
Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more
Strengthen domain authority and the search performance of every other page on the website.
Boost brand awareness, and encourage serendipitous interactions that land your brand in front of the right person... See more
Burnout
This X post by Emmett Shear (most famous for being CEO of Twitch) had a huge impact on how I think about burnout.
Emmett describes 3 main causes of burnout (paraphrased):
This X post by Emmett Shear (most famous for being CEO of Twitch) had a huge impact on how I think about burnout.
Emmett describes 3 main causes of burnout (paraphrased):
- Permanent On-call: Never having true time off, because work can always reach you (or in the case of very intense jobs, because the work never actually ends). I had always
Stay SaaSy • Advice That I Can't Get Out of My Head
How are some people ‘burn-out’ proof?
Three of the most common, and consistently publicly available, metrics to measure efficiency include:
Mostly Multiples 5/5: The End of an Era
(growth vs efficiency) CAC payback period, Rule of 40, Revenue per employee
Back in the day, we at Airtable were kind of roasted on Twitter for our billboards, which weren't super specific about a particular problem; they were just there. Everyone was questioning the sense in it, wondering why we would do this if it wasn't clear. However, those billboards were actually super effective for us, but for a different reason
... See more3. Pricing Page Quick Fixes
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
with three examples
Using the SCARF model, you can have a better understanding of what needs aren’t being met and why you’re being triggered. This will help you not scratch the itch or react without thinking.
Status
Certainty
Autonomy
Relatedness
Fairness