Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
create a Braintrust. Every creative person, no matter their field, can draft into service those around them who exhibit the right mixture of intelligence, insight, and grace. “You can and should make your own solution group,” Andrew Stanton says, adding that on each of his own films, he has made a point of doing this on a smaller scale, separate fr
... See more3 examples of how to use it in marketing
A great insight by Lisa Feldman Barrett: When someone expresses anxiety, the first thing you should do is ask: do you want empathy or do you want a solution?
(growth vs efficiency) CAC payback period, Rule of 40, Revenue per employee
In general, people are resistant to self-assessment. Companies are bad at it, too. Looking inward, to them, often boils down to this: “We are successful, so what we are doing must be correct.” Or the converse: “We failed, so what we did was wrong.” This is shallow.
Everyone should write. Why? Because everyone is full of ideas they’re not aware of. This means they’re also unaware of the value of their ideas, and this value can only be unlocked via writing.
Fire, by itself, is neither good nor evil. When it keeps us warm we say, “How beautiful is fire!” When it burns our fingers, we blame it. Still, in itself it is neither good nor bad. According as we use it, it produces
in us the feeling of good or bad; so also is this world. It is perfect. By perfection is meant that it is perfectly fitted to meet i