Speculative frenzies are part of technology, and so they are not something to be afraid of. Those who remain level-headed through this moment have the chance to build extremely important companies. But we need to make sure not to believe in the delusion that has now spread from Silicon Valley to the rest of the country, and indeed the world. That d... See more

He thought about space the way he thought about mathematics or analytic philosophy or the Torah or Mozart’s twentieth piano concerto, which he sometimes played at night when my sister and I were going to bed. It was beautiful and complex and infinite, and how could you not want to explore that, know where it came from, know where we came from?

As a founder, the goal then becomes to metaphorically peel each layer of the onion — Each fundraising milestone turning into a set of risks being evaluated and sidelined. The earliest investors become the partners to help figure out what to focus on. Good pre-seed angels and investors are often described as “having taste” for good startups — In tru... See more

I won’t expand on the onion theory itself, but it roughly follows the following sequential steps:

Team Risk: Is the team capable of executing their vision? Will the team work together effectively?

Building Risk: Can they develop a viable product?

Market Risk: Is there a substantial market for the product? Will customers use and pay for it?

Go-To-Market... See more

Effective fundraisers have mastered the art of risk framing, demonstrating the ability to clearly articulate the risks associated with each milestone. And then, reassure the investors on how they will meet each one of them. In return, investors have developed standardized expectations for each round of fundraising.

In that context, the onion theory ... See more