Geofrey Ruto

Entrepreneurship is gonna look a lot more like art than business because the only moat left will be taste, not technicality. The role of art has always been to detect the signs of cultural change—artists find creative arbitrages, saying what people think before they realize it themselves. So the future of consumer products depends on how well you... See more

Great artists don’t study art history to figure out what art to create. Great founders don’t analyze the market to figure out what product to build.