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Blockbuster’s own research showed that customers usually had to visit stores for five weekends in a row to get what they wanted
In 2000, near the company’s peak, Blockbuster collected nearly $800 million in late fees, accounting for 16 percent of its annual revenue
Netflix would charge customers a fixed monthly fee to rent up to four movies at a time. (This was soon reduced to three.) Customers could keep the dis
The difference between Blockbuster and Netflix was this: Blockbuster punished customers for being forgetful; Netflix rewarded them for being mindless.
Blockbuster punished customers for being forgetful; Netflix rewarded them for being mindless.
But the studios overlooked that streaming was more convenient than cable, as Netflix beamed images directly onto viewers’ laptops — and, soon enough,
Until recently no Hollywood studio had ever released two movies with the same name at the same time. At most studios, such a strategy would be unthink
