Yoshio Goto
@yoshiogoto
Yoshio Goto
Most innovation is a new wrapper for an old thing, meaning there's a fanbase already foraging for it. Your marketing job? Make sure the 'new' still 'looks like food' to this crowd. Use the same images, words, and ideas that resonate.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is noise before defeat.”
— Sun Tzu
Speed & Levers and Decision Making
Consistency between Shreyas Doshi's Radical Delegation Framework and Tao Te Ching:
Tao Te Ching, Verse 17
"When the Master governs, the people
are hardly aware that he exists.
Next best is a leader who is loved.
Next, one who is feared.
The worst is one who is despised.
If you don't trust the people,
you make them untrustworthy.
The Master doesn't talk, he acts.
When his work is done,
the people say, 'Amazing: we did it, all by ourselves!'"
—Lao Tzu
The Book of Foster
docs.google.com"I understand there's a guy inside me who wants to lay in bed, smoke weed all day, and watch cartoons and old movies. My whole life is a series of stratagems to avoid, and outwit, that guy.”
— Anthony Bourdain
Remember, your children are not truly yours - they are life's gift, only passing through you.
Michael Lewis on how your narrative crafts your character:
If you listen to people, if you just sit around and listen, you’ll find there are patterns in the way they talk about themselves. Some people are always the victim. Some people always get unlucky. Some people are always in the middle of some impossible... See more
“People get better at regulating their impulses. They learn how to distract themselves from temptations. And once you’ve gotten into that willpower groove, your brain is practiced at helping you focus on a goal.