Yoshio Goto

Most innovation is a new wrapper for an old thing, meaning there's a fanbase already foraging for it. Your marketing job? Make sure the 'new' still 'looks like food' to this crowd. Use the same images, words, and ideas that resonate.

"I understand there's a guy inside me who wants to lay in bed, smoke weed all day, and watch cartoons and old movies. My whole life is a series of stratagems to avoid, and outwit, that guy.” — Anthony Bourdain

move at the “speed of trust”

“Strategy without tactics is the slowest route to victory. Tactics without strategy is noise before defeat.” — Sun Tzu

Michael Lewis on how your narrative crafts your character: If you listen to people, if you just sit around and listen, you’ll find there are patterns in the way they talk about themselves. Some people are always the victim. Some people always get unlucky. Some people are always in the middle of some impossible project. Some people are always hav... See more