Yoshio Goto
@yoshiogoto
Yoshio Goto
The Book of Foster
docs.google.comMost innovation is a new wrapper for an old thing, meaning there's a fanbase already foraging for it. Your marketing job? Make sure the 'new' still 'looks like food' to this crowd. Use the same images, words, and ideas that resonate.
Our culture is four things: customer obsession instead of competitor obsession; willingness to think long term, with a longer investment horizon than most of our peers; eagerness to invent, which of course goes hand in hand with failure; and then, finally, taking professional pride in operational excellence.
Colin Bryar • Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Michael Lewis on how your narrative crafts your character:
If you listen to people, if you just sit around and listen, you’ll find there are patterns in the way they talk about themselves. Some people are always the victim. Some people always get unlucky. Some people are always in the middle of some impossible... See more
Walter Isaacson's Elon Musk book is out. It kicks off with the following quote:
"To anyone I've offended, I just want to say, I reinvented electric cars and I'm sending people to Mars in a rocket ship. Did you think I was also going to be a chill, normal dude?"
Culture is the non-fiction story of an organization. It writes itself.
Jason Fried (jason@hey.com) • Company Culture Is the Last 50 Days
Speed & Levers and Decision Making
Consistency between Shreyas Doshi's Radical Delegation Framework and Tao Te Ching:
Tao Te Ching, Verse 17
"When the Master governs, the people
are hardly aware that he exists.
Next best is a leader who is loved.
Next, one who is feared.
The worst is one who is despised.
If you don't trust the people,
you make them untrustworthy.
The Master doesn't talk, he acts.
When his work is done,
the people say, 'Amazing: we did it, all by ourselves!'"
—Lao Tzu