Most innovation is a new wrapper for an old thing, meaning there's a fanbase already foraging for it. Your marketing job? Make sure the 'new' still 'looks like food' to this crowd. Use the same images, words, and ideas that resonate.

"It is rarely a mysterious technique that drives us to the top, but rather a profound mastery of what may well be a basic skill set." —Josh Waitzkin Mastery of basics, not secret techniques, makes legends. Look at Roger Gracie's BJJ dominance—leverage and positioning. Jiro Ono's 3-star sushi hinges on rice and fish quality. Dieter Rams' design? 1... See more

move at the “speed of trust”

“Strategy without tactics is the slowest route to victory. Tactics without strategy is noise before defeat.” — Sun Tzu

Michael Lewis on how your narrative crafts your character: If you listen to people, if you just sit around and listen, you’ll find there are patterns in the way they talk about themselves. Some people are always the victim. Some people always get unlucky. Some people are always in the middle of some impossible project. Some people are always hav... See more

Modern man does not experience himself as a part of nature but as an outside force destined to dominate and conquer it. He even talks of a battle with nature, forgetting that, if he won the battle, he would find himself on the losing side. ― Ernst F. Schumacher, Small Is Beautiful: A Study of Economics as if People Mattered

"I understand there's a guy inside me who wants to lay in bed, smoke weed all day, and watch cartoons and old movies. My whole life is a series of stratagems to avoid, and outwit, that guy.” — Anthony Bourdain

Walter Isaacson's Elon Musk book is out. It kicks off with the following quote: "To anyone I've offended, I just want to say, I reinvented electric cars and I'm sending people to Mars in a rocket ship. Did you think I was also going to be a chill, normal dude?"