Most innovation is a new wrapper for an old thing, meaning there's a fanbase already foraging for it. Your marketing job? Make sure the 'new' still 'looks like food' to this crowd. Use the same images, words, and ideas that resonate.

"It is rarely a mysterious technique that drives us to the top, but rather a profound mastery of what may well be a basic skill set." —Josh Waitzkin Mastery of basics, not secret techniques, makes legends. Look at Roger Gracie's BJJ dominance—leverage and positioning. Jiro Ono's 3-star sushi hinges on rice and fish quality. Dieter Rams' design? 1... See more

move at the “speed of trust”

Culture is the non-fiction story of an organization. It writes itself.

Our culture is four things: customer obsession instead of competitor obsession; willingness to think long term, with a longer investment horizon than most of our peers; eagerness to invent, which of course goes hand in hand with failure; and then, finally, taking professional pride in operational excellence.

I really like the approach of Netflix of 10 years ago when it was still small. They hired mature people so they could get rid of processes. Indeed, they actually tried to de-process everything. As a result, things just happened. Non-event was often mentioned and expected in Netflix at that time. Case in point, active-active regions just happened in... See more

“Strategy without tactics is the slowest route to victory. Tactics without strategy is noise before defeat.” — Sun Tzu

Michael Lewis on how your narrative crafts your character: If you listen to people, if you just sit around and listen, you’ll find there are patterns in the way they talk about themselves. Some people are always the victim. Some people always get unlucky. Some people are always in the middle of some impossible project. Some people are always hav... See more