Erica Morton Magill
@yogafolk
Erica Morton Magill
attention is a way of prioritizing and tuning sensory data
The Battle for Attention
— Neuroscientist Karl Friston
One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.
... See more“ I thought gravity was a law, which meant it could be broken. But it’s more like a language. Once you’re in it you never get out.”
— Ocean Vuong, Theology (the New Yorker)
I don’t know what my name is but I can feel it.
— Ocean Vuong, Theology
“Eye tracking is not attention, in a number of important ways,” he told me. “You can look without seeing—and you can see without looking.”
The Battle for Attention
Mike Follettt, managing director of Lumen Research which claims to holds the largest eye-tracking data set in the world