Yamila Lozano

You could take Nate’s approach and create an ad, throw up a waitlist, host a webinar, interview a handful of people, or do any other low-lift project to see if there’s a need, then refine as you go.

A niche refers to a focused market segment where you choose to specialize. It's the group of customers you cater to specifically.

Positioning is the strategy that defines how your business stands out in that niche. It articulates the unique value you provide and how you choose to be perceived by your target audience.

Getting specific on your positi... See more

I’m currently trying this by testing a new offer with a set of content strategy workshops for business owners. I’m starting with some webinars around the topic to gauge interest and field questions. Then, I’ll lead a couple of workshops to see how they land before I build out anything else or spend all my time on an official launch.

If you’re struggling with positioning, here's a basic framework I’ve used to figure out mine:

[Your business name] helps [target audience] by providing [product/service] that uniquely solves [problem/need] . Unlike other solutions, I/we [key differentiator] , gives you [specific benefit] .

To fill it out, consider asking yourself these questions:

• Id

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