Yaro Celis

Opportunistic bad actors — anti-vaxxers, flat-earthers,conspiracy theorists, misogynists, racists, xenophobes, trolls, partisan extremists, scammers, and pedophiles — have taken advantage. Facebook and YouTube continually tweak their algorithms, use machine learning to detect spam and abuse, and spend billions of dollars hiring tens of thousands of... See more

If you never draw a line in the sand and clarify what is really important to you, then you'll end up doing what's expected of you. When you don't have a clear purpose driving you forward, you default to doing what other people approve of. We're not sure what we really want, and so we do what we think other people want.

Some of the key takeaways are:Study Your brand and know it inside out.Examine the effort that is making progress and apply to areas with no or slow progress.Study the campaigns and efforts applied to find troubles.Create a plan to improve slow areas with a reasonable budget.Be able to explain the improvement plans to regional and general... See more

This memo lists a few advantages:-Inventory advantage-Data advantage-Platform advantage

5. Know your BATNA (Best Alternative to Negotiated Agreement) and communicate it with integrity and honesty.

Before the world could bet on you, you had to bet on yourself.

It's not easy, but if you take the time to be clear about what you stand for and where you want to go, then the courageous steps will seem simple. Clarity of purpose is everything.

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