Yaro Celis

In June 2012, Facebook launched FBX, an ad exchange that allowed advertisers to buy retargeted desktop ads using third-party tools like Criteo and AppNexus. The idea was to revolutionize online marketing and a chance to compete with google , which earns $10 billion from the Americas alone.

When you are two miles from finishing your race, and it feels as if you can't make it another step. SISU

-F ill the void on the platforms with quality content. -Deploy algorithms that reward  high-quality content. -Create ecosystems where creating good content is sustainable. If tech and media work together, everyone will benefit. -Invest in the creation and attraction of good content.

*Something that’s Antifragile actually becomes stronger when it’s damaged, like the mythical Hydra growing two heads when one is cut off. **That which doesnt kill you makes you stronger.***

Sisu is a word that has no direct translation, but it refers to the idea of continuing to act even in the face of repeated failures and extreme odds. It is a way of living life by displaying perseverance even when you have reached the end of your mental and physical capacities. During the Winter War, the extreme mental toughness of Sisu was all the... See more

"We think the heart of the gamble revolves around how much Facebook believes it can shape the marketplace withinwhich it operates. We have two options: Go For Broke, or Take The Money. I will detail those later." wrote Andrew.

-M ake good internet, spread joy and truth.

This is way before the music scene that we see today and the podcast industry that has added huge revenues to audio streaming platforms. Catalogs were the main source of income for these streaming platforms and for labels, while new releases were adding more to losses on the balance sheets than gains.

He proceeds to share some of the strategies that Buzzfeed has taken to improve the internet and foment good content. Some of these strategies are: -"We listen as much as we speak."