Xuanling11
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Xuanling11
This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand essence, and approach targeting and segmentation while considering the best method to distribute your product or service using the optimum channels.
Michael Skok • Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
In conclusion, in drawing parallels between the user journey of MMOs and the gamified experiences of Web3, we see business model opportunities emerge, both in platforms currently being launched, as well as opportunities that could emerge. As UI/UX continues to dramatically improve in Web3, an area that has historically lagged in development, we can... See more
Chia Jeng Yang • Bringing MMO dynamics to Web3 business models
Today, crypto technologies like decentralized autonomous organizations (DAOs) and non-fungible tokens (NFTs) enable a new model of character development and ownership that could not only unbundle creative media, but also lower the barrier to entry for online communities to bring new characters into the world. It could also lead to characters that... See more
Cuy Sheffield • “Fantasy Hollywood” — Crypto and Community-Owned Characters - a16z crypto
Web3 has been heralded as the future of how we engage with people and businesses. However, while the tech underlying Web3 is new, there are many behavioural parallels to be found in a 20-year-old medium: massively multiplayer online games (MMOs) like Fortnite, Second Life, and Runescape. Within these virtual worlds, hundreds of thousands of... See more
Chia Jeng Yang • Bringing MMO dynamics to Web3 business models
There is growing recognition that blockchain technology has significant potential to alter how organizations and people work and communicate. However, theoretical guidance concerning how organizations leverage blockchain technology to enhance value creation for users is still limited.
Grounded in the socio-technical perspective and leveraging the
... See moreWai Fong Boh • ScienceDirectScience DirectScienceDirect helpElsevierRELX Group
In this session learn the tactical components of a great GTM plan. In particular, we'll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation.
Michael Skok • Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics
Acquisition channel: Once we have identified our target audience, the next important task is to figure out the medium through which you will reach out to your audience, known as channels. The core element of a GTM is figuring out the right channels for your product. Channels could be both online (emails, SEO, Digital content, Digital ads) and
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