Xuanling11

There is growing recognition that blockchain technology has significant potential to alter how organizations and people work and communicate. However, theoretical guidance concerning how organizations leverage blockchain technology to enhance value creation for users is still limited.

Grounded in the socio-technical perspective and leveraging the r

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In the running of a company of whatever size, the hardest thing to manage is usually this: the delicate balance between the necessity for centralized control and the equally strong need for employees to have enough autonomy to make maximum contributions to the company and derive satisfaction from their work. To put it another way, the problem is ex... See more

The future will see the centralised world and the decentralised world working in tandem. DeFi (Decentralised Finance) has already shaken up the banking and financial industry and is currently worth US$100B. Crypto brings a tremendous amount of opportunity to harness technology and drive greater efficiencies in the customer management process by ele... See more

The story of Discord is a story of platform shifts. Jason Citron started his career in game development studios creating some a few titles for Xbox and PlayStation 2 (that's how old he is 😂) that you probably never heard of. In 2008, the "app store" was just announced and Jason thought this would be the perfect time to take the entrepreneurial plu

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Here are steps to create your GTM strategy: Identify the buying center and personas -> Craft a value matrix to help identify messaging -> Test your messaging-> Optimize your ads based on the results of your tests before implementing them on a wide scale -> Understand your buyer’s journey -> Choose one (or more) of the four mos

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Value pricing - Determine the Willingness to pay. How much money users are willing to pay for the product or service. Competitive pricing - Explore the pricing from competition for a similar product or service. Then decide the pricing based on your product’s positioning. Experimental pricing - Experiment with different price points and correl

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Mark Gainey and Michael Horvath, cofounder of Strava practically wrote the playbook for going after a small niche first with their pre-2000 bubble startup Kana Communications and later with Strava.

Picking the right niche: they had to start with an underserved niche with a high propensity to pay and work their way downwards.

Grass roots recruiting:

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