Xuanling11
@xuanling11
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Xuanling11
The domino effect: How sales leaders are reinventing go-to-market in the next normal
Ben Ellencweigmckinsey.com
Value pricing - Determine the Willingness to pay. How much money users are willing to pay for the product or service. Competitive pricing - Explore the pricing from competition for a similar product or service. Then decide the pricing based on your product’s positioning. Experimental pricing - Experiment with different price points and correlate
... See moreArkapravo Chakraborty • Go-To-Market - How to craft a winning marketing plan
Analyze and optimize the pipeline: Choosing the right sales strategy is not enough in order to achieve sustainable growth. You need to monitor your sales pipeline and optimize wherever possible continuously.
Tapping into your existing customer base: A very efficient yet underrated way to earn revenue is to tap into the existing customer base for
... See moreArkapravo Chakraborty • Go-To-Market - Elements of an effective sales strategy
Acquisition channel: Once we have identified our target audience, the next important task is to figure out the medium through which you will reach out to your audience, known as channels. The core element of a GTM is figuring out the right channels for your product. Channels could be both online (emails, SEO, Digital content, Digital ads) and
... See moreArkapravo Chakraborty • Go-To-Market - How to craft a winning marketing plan
Startups and
Social tokens are a complete paradigm shift in the way people collaborate, and DAOs are leveraging them to give power back to individuals worldwide. The next generation of workers might start their professional career in a DAO, starting by simply vibing into these tokenized communities, helping to grow the projects they love, getting paid for... See more
BanklessDAO • State of the DAOs #7: Social Tokens and the Future of Work
Most people, when they think about innovation, start with the product. Instead, the innovator should start by figuring out an innovative method for getting products to customers. Most people, when they think about innovation, start with the product. Instead, the innovator should start by figuring out an innovative method for getting products to... See more
Steve Jobs • Steve Jobs about go to market strategy
Here are steps to create your GTM strategy: Identify the buying center and personas -> Craft a value matrix to help identify messaging -> Test your messaging-> Optimize your ads based on the results of your tests before implementing them on a wide scale -> Understand your buyer’s journey -> Choose one (or more) of the four most common sales
... See moreHubSpot • The Proven Process for Developing a Go-to-Market Strategy [+Templates]
The Ownership Economy: Crypto & the Next Frontier of Consumer Software – Variant
variant.fundvariant.fund