Xuanling11

Learn from Brightcove, PatientPing, and splashscore (Mavrck) about why it is important to get your go-to-market strategy and approach right, even if you have an amazing product. This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand... See more

A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.

6 steps to building a go-to-market strategy: Defining

... See more

Brand awareness and Demand generation:  The next crucial element of a GTM marketing plan is to generate leads through promoting brand awareness and demand generation.

Austen Allred was homeless for 3 months when he was fundraising for his first company Grasswire, a media platform that lets everyone create collaborative news reports by voting on and fact-checking social media content in real-time. Austen was so broke that he couldn't afford to rent a place in Silicon Valley to meet with investors.

To still have a

... See more

Crypto is yet another polarizing topic these days. Some people are trying to figure out what the hell is going on with it, while most everyone else seems to have already made up their mind, and they usually don’t like to have their decisions questioned.

The "official" pitch is helping creators monetize their content, but in reality, they allow creators to monetize thirst traps (and more 💦 ). The concept is that you take that same content that would get you banned on other platforms, and put it behind a paywall on OnlyFans. It's like a private Instagram account that can make you some real

... See more

This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand essence, and approach targeting and segmentation while considering the best method to distribute your product or service using the optimum channels.