Xuanling11
@xuanling11
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Xuanling11
Mark Gainey and Michael Horvath, cofounder of Strava practically wrote the playbook for going after a small niche first with their pre-2000 bubble startup Kana Communications and later with Strava.
Picking the right niche: they had to start with an underserved niche with a high propensity to pay and work their way downwards.
Grass roots recruiting:
... See moreAli Abouelatta • Strava
In the last decade, blockchain technology and crypto have been laying the foundations for an alternative reality in which humans interact and organise themselves without the mediation of a third party. Crypto currencies are a US$2T asset today and billions of dollars are being traded globally without the need of a bank or intermediary, with... See more
Anjali Kapoor • The Future Of Loyalty Marketing Is Crypto Enabled
Value matrix: Value matrix is a useful framework that we can use for this purpose. Value matrix defines various persona present in the buying process, their business problems, corresponding product solutions/values, and catered messaging for each persona.
Arkapravo Chakraborty • Go-To-Market - How to craft a winning marketing plan
The year was 2006. A young Logan Green had just graduated from the University of California Santa Barbara who had taken on the job of a sustainability coordinator at his alma matter saw an announcement that would change his life forever. The Facebook meteoric rise coincided with Logan's last couple of years in university, and with the ability to
... See moreAli Abouelatta • 🚕 Lyft
Startups and
However, some sales organizations have reduced that guesswork. They are bringing science to sales and are harnessing data in ways that deliver double-digit gains in return-on-investment (ROI). These organizations start with centralizing commercial operations and generating insights from internal and external data sources, including web and email... See more
Bertil Chappuis • The domino effect: How sales leaders are reinventing go-to-market in the next normal
There are primarily two ways to generate demand - Inbound and Outbound.
Arkapravo Chakraborty • Go-To-Market - How to craft a winning marketing plan
Here are steps to create your GTM strategy: Identify the buying center and personas -> Craft a value matrix to help identify messaging -> Test your messaging-> Optimize your ads based on the results of your tests before implementing them on a wide scale -> Understand your buyer’s journey -> Choose one (or more) of the four most common sales
... See moreHubSpot • The Proven Process for Developing a Go-to-Market Strategy [+Templates]
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defining
... See more