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Austen Allred was homeless for 3 months when he was fundraising for his first company Grasswire, a media platform that lets everyone create collaborative news reports by voting on and fact-checking social media content in real-time. Austen was so broke that he couldn't afford to rent a place in Silicon Valley to meet with investors.

To still have a

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Brand awareness and Demand generation:  The next crucial element of a GTM marketing plan is to generate leads through promoting brand awareness and demand generation.

Embedding Player-to-Player Competition & Collaboration (“P2P”):  Firstly, utilizing existing crypto-native communities and building P2P mechanics on top of these communities.

Chris Best, Hamish McKenzie, and Jairaj Sethi started Substack in 2017, but their history dates back years before. Chris co-founded the anonymous posting app Kik during his third year at the University of Waterloo (2010). He spent the better part of eight years at the company where he met his soon-to-be co-founders. When Chris left Kik in early

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This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand essence, and approach targeting and segmentation while considering the best method to distribute your product or service using the optimum channels.