Xuanling11

In this session learn the tactical components of a great GTM plan. In particular, we'll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation.

Mark Gainey and Michael Horvath, cofounder of Strava practically wrote the playbook for going after a small niche first with their pre-2000 bubble startup Kana Communications and later with Strava.

Picking the right niche: they had to start with an underserved niche with a high propensity to pay and work their way downwards.

Grass roots recruiting:

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Austen Allred was homeless for 3 months when he was fundraising for his first company Grasswire, a media platform that lets everyone create collaborative news reports by voting on and fact-checking social media content in real-time. Austen was so broke that he couldn't afford to rent a place in Silicon Valley to meet with investors.

To still have a

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Tutorial Systems of Web3: A great tutorial system for crypto would be one that teaches beginners how to safely purchase assets, rewards experimentation with different use-cases, allows easy visibility to all assets across wallets, while encouraging community-based interactions.

Ownership is a powerful motivator for users to contribute to products in deeper ways, be it with ideas, computing resources, code, or community building. This more cooperative economic model helps ensure better alignment with users over time, resulting in platforms that can be larger, more resilient, and more innovative. This is the Ownership... See more

There are 3 characteristics of MMOs:  Tutorial systems, Navigation/curation platforms (like a Web3’s Steam Workshop or App Store),  Competitive/collaborative incentives.