Xuanling11
@xuanling11
Xuanling11
@xuanling11

Startups and
Mark Gainey and Michael Horvath, cofounder of Strava practically wrote the playbook for going after a small niche first with their pre-2000 bubble startup Kana Communications and later with Strava.
Picking the right niche: they had to start with an underserved niche with a high propensity to pay and work their way downwards.
Grass roots recruiting:
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Value pricing - Determine the Willingness to pay. How much money users are willing to pay for the product or service. Competitive pricing - Explore the pricing from competition for a similar product or service. Then decide the pricing based on your product’s positioning. Experimental pricing - Experiment with different price points and correlate
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Startups and

Choosing the right sales strategy: Typically, your sales strategy will depend upon various factors - complexity of the product, average ticket size, sales volume, and sales cycle.There are four widely known and used sales strategies: catering to a different product and business model. 1. The self-service model. 2. The inside sales model. 3. The
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