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Ethereum has quietly enabled a system that allows companies to give ownership to all stakeholders — employees, customers and suppliers in addition to investors. For the first time, humanity has developed an economic organization system that fully aligns the goals of all those involved in the enterprise, and the potential is revolutionary.

Message testing: There are primarily three variables to test - the acquisition channel, the audience you target, and the message you share.

Brand awareness and Demand generation:  The next crucial element of a GTM marketing plan is to generate leads through promoting brand awareness and demand generation.

There is growing recognition that blockchain technology has significant potential to alter how organizations and people work and communicate. However, theoretical guidance concerning how organizations leverage blockchain technology to enhance value creation for users is still limited.

Grounded in the socio-technical perspective and leveraging the

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