Xuanling11
@xuanling11
Xuanling11
@xuanling11
1. Find your niche. And trust me, your niche audience is likely bigger than you'd think.
2. Getting your first viral video. You usually can't plan for it, so create often.
3. Outsourcing vs. In-House Content: Should you hire a team of freelancers? Create content as a founder? Find someone internally? Really, it's up to you.
4. Stick with organic in
... See moreCalm is one of those companies that seems obvious in hindsight. When they got started in 2012, there were already 20m American who practice meditations and the Semel Institute of Neuroscience and Human Behavior at UCLA had a modestly popular meditation audio-files you could download on your MP3 Player/iPod. But when Alex Tew first came up with the
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A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defining
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