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Value matrix: Value matrix is a useful framework that we can use for this purpose. Value matrix defines various persona present in the buying process, their business problems, corresponding product solutions/values, and catered messaging for each persona.

Analyze and optimize the pipeline: Choosing the right sales strategy is not enough in order to achieve sustainable growth. You need to monitor your sales pipeline and optimize wherever possible continuously.

Tapping into your existing customer base: A very efficient yet underrated way to earn revenue is to tap into the existing customer base for

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In 2005, sixteen-year-old Patrick Collison (Patrick is the cofounder of Stripe) did what many high school nerds do and participated in the Young Scientist Of The Year competition. As a young teen, he leveraged it to build his app "Isaac" (his entry to the competition). Isaac is what we would call today a chatbot….in 2005, chatbots weren't a... See more

There is growing recognition that blockchain technology has significant potential to alter how organizations and people work and communicate. However, theoretical guidance concerning how organizations leverage blockchain technology to enhance value creation for users is still limited.

Grounded in the socio-technical perspective and leveraging the

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A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.

6 steps to building a go-to-market strategy: Defining

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