Xuanling11

Value pricing - Determine the Willingness to pay. How much money users are willing to pay for the product or service. Competitive pricing - Explore the pricing from competition for a similar product or service. Then decide the pricing based on your product’s positioning. Experimental pricing - Experiment with different price points and correlate

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Learn from Brightcove, PatientPing, and splashscore (Mavrck) about why it is important to get your go-to-market strategy and approach right, even if you have an amazing product. This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand... See more

Chris Best, Hamish McKenzie, and Jairaj Sethi started Substack in 2017, but their history dates back years before. Chris co-founded the anonymous posting app Kik during his third year at the University of Waterloo (2010). He spent the better part of eight years at the company where he met his soon-to-be co-founders. When Chris left Kik in early

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A community member drafts a brief for a short film or animated series. Token holders — community members who have obtained either NFTs or fungible “social tokens” that give multiple holders equal governing weight — could vote to approve the brief, and allocate an initial budget for it. Production companies could then respond to it, creating a... See more

Message testing: There are primarily three variables to test - the acquisition channel, the audience you target, and the message you share.