Xuanling11
@xuanling11
Xuanling11
@xuanling11


Web 3.0 and
Chris Best, Hamish McKenzie, and Jairaj Sethi started Substack in 2017, but their history dates back years before. Chris co-founded the anonymous posting app Kik during his third year at the University of Waterloo (2010). He spent the better part of eight years at the company where he met his soon-to-be co-founders. When Chris left Kik in early
... See moreMark Gainey and Michael Horvath, cofounder of Strava practically wrote the playbook for going after a small niche first with their pre-2000 bubble startup Kana Communications and later with Strava.
Picking the right niche: they had to start with an underserved niche with a high propensity to pay and work their way downwards.
Grass roots recruiting:
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