Xuanling11

Traditional go-to-market (GTM) strategies rely on sales and marketing initiatives to lead customers through a marketing funnel or flywheel. The primary goal is to validate the product by identifying a pain point, finding a target audience, and building a cohesive strategy for pricing, product, distribution channels, and more.

More than a decade ago, in 2011, a young artist Ivan Zhao graduated from one of the top Canadian universities: the University of British Columbia. As a self-taught programmer from a young age, Ivan opted not to get a formal education in programming, choosing to study cognitive science (with a minor in photography) instead. But soon after

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Value pricing - Determine the Willingness to pay. How much money users are willing to pay for the product or service. Competitive pricing - Explore the pricing from competition for a similar product or service. Then decide the pricing based on your product’s positioning. Experimental pricing - Experiment with different price points and correlate

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The pandemic has amplified these challenges, exposing weaknesses in existing sales models and gaps in digital readiness. In many ways, this data revolution in sales matches what happened to marketing departments three to five years ago, when they were forced to reorient their functions to be more analytically driven. With more data flowing in from... See more

There are 3 characteristics of MMOs:  Tutorial systems, Navigation/curation platforms (like a Web3’s Steam Workshop or App Store),  Competitive/collaborative incentives.

Embedding Player-to-Player Competition & Collaboration (“P2P”):  Firstly, utilizing existing crypto-native communities and building P2P mechanics on top of these communities.

Message testing: There are primarily three variables to test - the acquisition channel, the audience you target, and the message you share.