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Choosing the right sales strategy: Typically, your sales strategy will depend upon various factors - complexity of the product, average ticket size, sales volume, and sales cycle.There are four widely known and used sales strategies: catering to a different product and business model. 1. The self-service model. 2. The inside sales model. 3. The

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The future will see the centralised world and the decentralised world working in tandem. DeFi (Decentralised Finance) has already shaken up the banking and financial industry and is currently worth US$100B. Crypto brings a tremendous amount of opportunity to harness technology and drive greater efficiencies in the customer management process by... See more

Mark Gainey and Michael Horvath, cofounder of Strava practically wrote the playbook for going after a small niche first with their pre-2000 bubble startup Kana Communications and later with Strava.

Picking the right niche: they had to start with an underserved niche with a high propensity to pay and work their way downwards.

Grass roots recruiting:

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Calm is one of those companies that seems obvious in hindsight. When they got started in 2012, there were already 20m American who practice meditations and the Semel Institute of Neuroscience and Human Behavior at UCLA had a modestly popular meditation audio-files you could download on your MP3 Player/iPod. But when Alex Tew first came up with the

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Content marketing: The core element of content marketing is SEO, which is how a search engine ranks the content once a user queries something on the internet related to your product.