Xuanling11

In this session learn the tactical components of a great GTM plan. In particular, we'll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation.

Here are steps to create your GTM strategy: Identify the buying center and personas -> Craft a value matrix to help identify messaging -> Test your messaging-> Optimize your ads based on the results of your tests before implementing them on a wide scale -> Understand your buyer’s journey -> Choose one (or more) of the four most common sales

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Acquisition channel: Once we have identified our target audience, the next important task is to figure out the medium through which you will reach out to your audience, known as channels. The core element of a GTM is figuring out the right channels for your product. Channels could be both online (emails, SEO, Digital content, Digital ads) and

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There's no doubt that this situation has been influenced by our recent past, with the seemingly endless stream of calamity and political strife. It's also influenced by how we see the future - and many people think the future is generally bad. I guess the crypto enthusiasts are just trying to maximize their bottom line or take refuge in ideologies... See more

This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand essence, and approach targeting and segmentation while considering the best method to distribute your product or service using the optimum channels.

The emergence of big data and Artificial Intelligence (AI) technology is reshaping the world. While the technological revolution improves the quality of our life, new concerns are triggered. The superhuman capability enables AI to outperform human workers in many data- and/or computing-intensive tasks. Also, digital superpowers are showing

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