Collections

Harry Dry rules for copywriting: 1) A great sentence is a good sentence made shorter. 2) Writing great copy begins with having something to say in the

An email from Coach Sommer I revisit often: Hi Tim, Patience. Far too soon to expect strength improvements. Strength improvements [for a movement

Challenges shape us. “And once the storm is over, you won’t remember how you made it through, how you managed to survive. You won’t even be sure whe

Hi friend, I’m having a bit of a tough time at the moment. Normal challenges are harder than they should be. Everything is more difficult than usual.

Execute based on your own plan and not in reaction to others. Agency and ownership rule the day, and this is why “Send email to X” is stronger than “S

The advice that you wish you would have 10 years ago is the same advice you need to take today.