Sarah West Young
@west
Head of Growth @ Modern Synthesis
Creator / Writer / Chief Procrastinator @ Material Change
Sarah West Young
materialchange.design
Instead of saying, ‘The writing in this scene isn’t good enough,’ you say, ‘Don’t you want people to walk out of the theater and be quoting those lines?’ It’s more of a challenge
Ed Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
we talk too much about near-death experiences, not enough about near-life experiences
people don’t buy products when they understand them. they buy products when they feel understood.
