Sarah West Young
@west
Head of Growth @ Modern Synthesis
Creator / Writer / Chief Procrastinator @ Material Change
Sarah West Young
materialchange.design
In tequila harvesting people seem to whack off the leaves with a shovel-like instrument to expose “the pina” (heart used for liquor). The equipment for processing looks fairly rudimentary.
Invasive plant species control in Ponta do Castelo, Santa Maria
lifeazoresnatura.eu
It took a team of 8 800 hours to remove 85 m3 of agave green waste at the Castello Site (part of the Life Azores) project. This was estimated to be 10% of the overall agave biomass at that site, leaving 90% there to presumably spread again?
Using back of the napkin assumptions, 85m3 is the equivalent of 140–280 plants, which could yield ~700–1,400 bottles of mezcal-style spirit—enough for a pilot run, bottle sales, tasting room, and early branding.
“If I am not in the world simply to adapt to it, but rather transform it, and if it is not possible to change the world without a certain dream or vision for it, I must make use of every possibility there is not only to speak about my utopia, but also to engage in practices consistent with it.”
— Paulo Freire
About - Regarding Dew — REGARDING DEW
Instead of saying, ‘The writing in this scene isn’t good enough,’ you say, ‘Don’t you want people to walk out of the theater and be quoting those lines?’ It’s more of a challenge
Ed Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
we talk too much about near-death experiences, not enough about near-life experiences
people don’t buy products when they understand them. they buy products when they feel understood.
