Healthy and active communities have gravity; a “high gravity” community is one that excels at attracting and retaining community members. The go-to-community strategy is what helps build and maintain this gravity while connecting the benefits to company objectives.
One reason to be optimistic about the potential for co-ops to proliferate is that the mechanics of the internet make the knowledge required to build and operate them more accessible, and for their benefits to more easily spread and evangelized.