Vyara Ndejuru

Healthy and active communities have gravity; a “high gravity” community is one that excels at attracting and retaining community members. The go-to-community strategy is what helps build and maintain this gravity while connecting the benefits to company objectives.

“Change happens when the pain of staying the same is greater than the pain of change.”

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Tony Robbins

The ownership economy doesn’t always mean a literal distribution of tokens, stock options, or equity. Rather, it means that ownership — which may manifest in the form of novel economic rewards, platform governance, or new forms of social capital — can be a new keystone of user experiences, with plenty of design space to explore. - Jesse Walden

 Too often, companies view community as a nice-to-have, an add-on to the GTM efforts. In this approach, instead of elevating the community to a role of unique influence, the community program is often co-opted by the goals of other teams, and is expected to influence core business outcomes. But the lens of business metrics is NOT the best or only... See more