Andrew Viktorov (vikandrr)
@vikandrr
Andrew Viktorov (vikandrr)
What authenticity means is that your Golden Circle is in balance. It means that everything you say and everything you do you actually believe.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
The Great Work: Alchemy and the Power of Words – Paul Kingsnorth
Paul Kingsnorthemergencemagazine.org
In these fractured, post-truth times, the qualities that people increasingly seek out, value or pay for are authenticity, individuality, inventiveness, uniqueness and meaning .
Do you Fit the Way Finder/Mender/Sensitive/Outlier/Maverick Profile?
Like Tom Sawyer whitewashing the fence, authors trick readers into doing most of the imaginative work. Reading is often seen as a passive act: we lie back and let writers pipe joy into our brains. But this is wrong. When we experience a story, our minds are churning, working hard.
Jonathan Gottschall • The Storytelling Animal: How Stories Make Us Human
“Authentic” means being completely real (95-percent authentic isn’t enough.) Consumers, especially Gen Zers, identify weaknesses immediately and will walk away from inauthentic brands. In a time of so much digital noise, brand storytelling is much more important than ever before.
