“Niccolo is a good diplomat: he is interesting to talk to; he listens carefully, writes well, thinks ahead.”

our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more

If we can democratize access to a veblen good, status becomes about being a part of something, rather than how much money you have. We already see this in products like Fractional and PartyBid, which enable collective ownership of highly sought-after NFTs, as well as in products like RabbitHole, which allow users to earn crypto by using the latest

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This allows us to pop the algorithmic bubbles—the weapons of math destruction—used by the Twitters, Facebooks, Googles of the world to lull us to sleep. It shuts off the intermittent dopamine drip to which we have become tethered and addicted.Though I do not lead a life so interesting to write about each and every day (partly why this newsletter go... See more

Technology is changing one of the most powerful forces in shaping society: ambition. What the most ambitious people choose to do with their lives has a profound impact on society, the economy and culture. It’s changing, fast.First, that digital technology is the most recent in a series of ‘technologies of ambition’ that have enabled ambitious peopl... See more

Put simply, the Global Financial Crisis produced some of the best Venture Capital vintage years in modern history. A great deal of this value accrued to those GPs and LPs who deployed capital during the crisis’ nadir.

Those interested in diplomacy will read this book with pleasure and profit. And indulge its idiosyncrasies. Cooper’s analytical skill lies in reconstructing complex chains of events; his synthetic talent, in making sense of it all. The latter was pronounced in his earlier work, Breaking. Here he adds analysis. His is an intellectual apparatus opera... See more

Every company has to become a media company -- because every company needs to master the technologies of publishing to their customers, staff, neighbors, and to raise their media profile against their competitors.I realized that every company is now a media company. It doesn't matter if it makes network gear or diapers, every company needs to publi... See more

The best thing for a company or project’s narrative is to have a lot of people with credibility to the target audience tell stories with roughly similar positive themes again and again over a long period of time, with new examples of the same positive themes added in. The more authentic and the less coordinated it all seems, the better. When it wor... See more