Tom White

The truth that applies to many fields, which can frustrate some as much as it energizes others, is that the person who tells the most compelling story wins. Not who has the best idea, or the right answer. Just whoever tells a story that catches people’s attention and gets them to nod their heads.Harari recently said about writing Sapiens:I thought,... See more

If we can democratize access to a veblen good, status becomes about being a part of something, rather than how much money you have. We already see this in products like Fractional and PartyBid, which enable collective ownership of highly sought-after NFTs, as well as in products like RabbitHole, which allow users to earn crypto by using the latest

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When I have given oral presentations, I reach my people more directly than if I’d written everything down for them to read. When people can see your face and hear the melody of your voice, your point gets across more vividly. Language evolved, after all, for face-to-face contact, not rendered as glyphs on paper.Imagine a square divided into four... See more

The best thing for a company or project’s narrative is to have a lot of people with credibility to the target audience tell stories with roughly similar positive themes again and again over a long period of time, with new examples of the same positive themes added in. The more authentic and the less coordinated it all seems, the better. When it... See more

If the mention of words like web3, crypto, and their complementary acronyms—NFT, DAO, DeFi, et cetera—prompt fears or jeers, derision or confusion, I shall serve as Virgil to your Dante.

Analysis and synthesis, Goethe liked to say, should be alternated as naturally as breathing in and breathing out. Such breathing is natural; such thinking uncommon.