This Is One of the 🤯🤯🤯 Experiments We Ran On...

How to survive a dark time Emergency tactics for those that need it urgently right now:

The stages of CEO & how to evolve as your company does:

One pagers are great way to drive decisions. Here’s an effective one pager format: 1. Objective of document 2. Background of Problem Statement 3. Recommendation / Way Forward 4. Reasoning behind recommendation 5. Next Steps Stick to 2 to 4 lines per section.

As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth. ARR grew 100x in 4 yrs while CAC <12 mos. Now every company is asked to do the same. I shared how we did it in a recent talk to @ycombinator & @sequoia founders. Here's the summary:

Today’s thread is on “VC backchanneling” — how you can use it to your advantage as a founder. When I was a founder I knew that VCs all talked w/ each other. But boy, they really talk. Here’s how it works >>

Startup strategic planning: + Set a goal for rev/traffic/x that is 3 mos out + Figure out the top 3-5 driver metrics (eg, leads, sales mtgs, churn) needed to hit the goal + Pick the top 3 activities w high confidence to achieve the driver metrics Execute. Rinse/repeat.

Startup COO job boils down to this: 1. Pick a problem area, and build 0 to 1 yourself. First principles get you pretty far! 2. After it gets going, start recruiting for an experienced leader for the area. 3. Onboard the leader well, nuke yourself out and attack next problem.

A startup’s data room is key for raising venture capital. But many founders waste time compiling data investors don’t want or need. From @venturetwins, a 🧵 on what founders need to know, including specific data investors want to see, info to leave out, and traps to avoid.👇

25/25) I would praise SOL if it pivoted & fixed these flaws The problem is that it would require changing the very attributes that where sold as "features" to investors Human nature tends to double down on such mistakes Especially considering the money involved in such a ruse