Tom Critchlow

Good dashboards anticipate followups. A good dashboard says, "This dip, right here, which I know sticks out immediately? It was caused by our pricing change." A bad dashboard leaves the user wondering, "What happened then?" A good dashboard makes rates of change — week-over-week, year-over-year — immediately apparent. A bad dashboard leaves the... See more

McKinsey isn't in the job of getting things right. They're in the job of getting things to be coherent. And to be coherent is to have a worldview that an idea and a proposed course of action align with.

What do you do if you feel caught between the gaps?Find the overlaps.