Tom Critchlow

Amazon argues that it’s not enough to know your output metrics. In fact, they go even further, and say that you shouldn’t pay much attention to your output metrics; you should pay attention to the controllable input metrics that you know will affect those output metrics. It is a very different thing when, say, your customer support team knows that... See more

After companies adopt business intelligence tools, before they know it, they're swimming through endless seas of dashboard charts. On the surface it might look like these companies are "data-driven," but the data is difficult to act on.Flat metrics dashboards conflate leading and lagging indicators. They don't distinguish between controllable input... See more

End users don’t ask for a dashboard because they really use them. They ask for them out of the need for a safety blanket that gives them the (incorrect) belief they will know everything they need to about their business. The noise of a dashboard can be comforting, but it can cause issues when it’s not truly needed (ask doctors about iatrogenic... See more