Tom Critchlow

Good dashboards anticipate followups. A good dashboard says, "This dip, right here, which I know sticks out immediately? It was caused by our pricing change." A bad dashboard leaves the user wondering, "What happened then?" A good dashboard makes rates of change — week-over-week, year-over-year — immediately apparent. A bad dashboard leaves the... See more

Amazon argues that it’s not enough to know your output metrics. In fact, they go even further, and say that you shouldn’t pay much attention to your output metrics; you should pay attention to the controllable input metrics that you know will affect those output metrics. It is a very different thing when, say, your customer support team knows that... See more

What do you do if you feel caught between the gaps?Find the overlaps.