Toby Rogers

What works for me (as I said previously) is a single line at the top of the page that sums up the main point I'm trying to make. Then I list some key points that relate to or support my bigger idea. Then I go back and expand on those ideas in another sentence or two, creating paragraphs. Then I move the paragraphs around, adding transitions between

This matters because AI tools excel at accelerating work, but they don’t care what direction you’re pointing them in. Without a clear product strategy, AI will help you go fast in every possible direction at once. With it, they help you move faster and more consistently toward your actual goals.

Imagine a world where “vehicle” was the only word we used to refer to every mode of transportation. Debates about environmental impact, safety, cost, and so on would be confusing because we would be conflating bikes with spacecraft or trucks with buses. The field of “vehicle technology” would be rampant with scams, propaganda, deceit, and an

You can’t just slap “add chatbot” on the roadmap and call it a strategy. That’s how you get Frankensoft, a hodge podge, stitched-together mess of features that look impressive in a demo but collapse in real-world use.

Why? Because successful AI isn’t a retrofit play. It’s a reinvention bet.

And the reinvention starts not with models, vibe-coding

Does the world happen to you, or do you happen to the world?

Most people wait for permission to solve problems. The subtle message they send is "I don't care enough to solve this on my own. Tell me what to do." The world happens to them.

High agency people are different. They care. And because they care, they solve problems without being told. They

Motivation is an essential part of life and success, and a leader may justly ask for “one last push,” but the leader’s job is more than that. The job of the leader is also to create the conditions that will make that push effective, to have a strategy worthy of the effort called upon.

“The image of the world around us, which we carry in our head, is just a model. Nobody in his head imagines all the world, government or country. He has only selected concepts, and relationships between them, and uses those to represent the real system.” Jay Wright Forrester