Timour Kosters
@timourkosters
Timour Kosters
@timourkosters
Early on, the way we approached our go-to-market was opposite of what most companies do, which is start with a super niche audience, find them, target them and expand to new markets
We started completely horizontal with a blank-slate product, and we got more and more narrow with our focus on landing customers over time. We started seeing organic ado
... See moreBehind these conversations is a fundamental change of the digital age that applies to essentially every creative field: in the past, consumers bought and collected physical editions of creative work, creating a direct value exchange between fans, artists, and producers. Today almost all creative work is digitized and essentially rented — lowering
... See moreQuotes:
“I’m talking to you,” he began, “because the old shit doesn’t work anymore.”
The established patterns for releasing music, going on tour, and putting work into culture, he explained, were no longer relevant. The infrastructure, the audiences, and the money just weren’t there.
“I don’t know where things are going,” he continued, “But I know the
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