Timour Kosters
@timourkosters
Timour Kosters
@timourkosters
Don’t follow the fad: “We were a bit contrarian. At the time, it was all about the Lean Startup, getting early customer validation and failing fast. This book making the rounds called ‘ The Four Steps to the Epiphany ’ espoused this lean company development model, where you put out a super rough prototype to get to know the customer and quickly
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“I’m talking to you,” he began, “because the old shit doesn’t work anymore.”
The established patterns for releasing music, going on tour, and putting work into culture, he explained, were no longer relevant. The infrastructure, the audiences, and the money just weren’t there.
“I don’t know where things are going,” he continued, “But I know the
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