Timour Kosters
@timourkosters
Timour Kosters
@timourkosters
By combining multiple works, kinds of work, and the creators’s contexts in one bundle, onchain records provide creators a format that reflects the multi-medium, multi-message, worldbuilding reality of releasing creative work today, while also creating a canonical record of that work’s existence.
Early on, the way we approached our go-to-market was opposite of what most companies do, which is start with a super niche audience, find them, target them and expand to new markets
We started completely horizontal with a blank-slate product, and we got more and more narrow with our focus on landing customers over time. We started seeing organic
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“I’m talking to you,” he began, “because the old shit doesn’t work anymore.”
The established patterns for releasing music, going on tour, and putting work into culture, he explained, were no longer relevant. The infrastructure, the audiences, and the money just weren’t there.
“I don’t know where things are going,” he continued, “But I know the
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