Timour Kosters

Imagine a company that combs your camera roll and—with stunning accuracy—recommends a new wardrobe for you. Or the company simply asks you to link your Instagram account, and then it digests every like and follow you’ve ever made to deliver incredibly accurate, incredibly personalized fashion recommendations.

Early on, the way we approached our go-to-market was opposite of what most companies do, which is start with a super niche audience, find them, target them and expand to new markets

We started completely horizontal with a blank-slate product, and we got more and more narrow with our focus on landing customers over time. We started seeing organic

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Over the years, plenty of responsible experimenters – think of the more pragmatic elements among the back-to-the-landers, kibbutzim, Tolstoyan farmers and so on – have managed to demonstrate that new societies can form successfully at modest scales. The best among them also managed to establish a productive and beneficial relationship with the... See more

What we’re seeing is AI emerge from the infrastructure layer to the application layer—the parts of technology that everyday people interact with.

None of these paths is at all appealing to me personally. Instead, the path I’m opting into is one where we evolve with change rather than fight it, while holding onto and manifesting the values that are most core to who we are.

This is the spirit behind Metalabel — an operating system for groups of creative people to release work together. It’s a

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Andy Bromberg: The wisdom of crowds is giving way to the “wisdom of communities.” In a world of ever-greater complexity, no one person can possibly make sense of all the signals and all the noise — from a single, static vantage point. A networked group is required to adapt to this new world... People are no longer being polled in isolation but... See more

One major reason for this is the quality of SHEIN's recommendations. Just as Bytedance anticipates the content you’ll want to watch, SHEIN anticipates the clothes you’ll want to buy. SHEIN is to commerce what Bytedance is to content.