Yehezkel Lipinsky

A lot of people have asked how we built this hero. I think you might be a bit disappointed with how simple it is but lets take a look anyway 👇 https://t.co/mIs81BMvpd

So, yes, Hulu is just a tile. But that tile also seems to represent something bigger inside of Disney: the full Disney Plus-ification of everything, as the tech and strategy it built over the last few years percolates out to everything else Disney does. “We zoomed out and took a very long-term approach,” says Aaron LaBerge, the president and CTO of... See more

Token names are how design tokens are referenced and identified by consumers. But at the core, a “name” is more of an ordered representation of a catalog system and API. This catalog system and API is also known as a token taxonomy. Building a clear taxonomy assisted us in appropriately and consistently classifying tokens, as well as providing a sc... See more

back-and-forth represents a collaborative form of deep work (common in academic circles) that leverages what I call the whiteboard effect. For some types of problems, working with someone else at the proverbial shared whiteboard can push you deeper than if you were working alone. The presence of the other party waiting for your next insight—be it s

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The most pressing problems seemed to be:

1. Accommodating the product evolution


2. Enhancing the clarity of the application chrome and views


3. Improving the navigation