RG Logan
@themid
RG Logan
@themid
In traditional strategy, the ‘therefore’ logic chain is much shorter. In creative strategy, ‘therefore’ stretches and leaps, but a good strategist can help a client understand why the leap is happening.
As Dead lyricist Robert Hunter wrote in the classic Dead song “Uncle John’s Band,” “When life looks like Easy Street, there is danger at your door.”
beautiful things don't ask for attention
Strategy’s role is about uncovering the truth that lives under all the brands scar tissue and presenting it in a new way.