RG Logan
@themid
RG Logan
Does the idea align with the zeitgeist and culture of the time?
Does the idea resonate with the repressed aspects of people's identities during that period?
If you're unsatisfied you have two options. Change your experience or change your relationship to experience. The first is agency, the second is spirituality. Both capacities are important, and it takes a lifetime to get the balance right
Jason Snyder • Tweet
The easiest way to push strategy when you come in in the middle of the project?
“when we say _______, do we mean ______ or _________?”
but like, make sure to read the room.
Strat Scraps
Strategy Tings and Ideas I want to write about
brand entropy
As Dead lyricist Robert Hunter wrote in the classic Dead song “Uncle John’s Band,” “When life looks like Easy Street, there is danger at your door.”
Barry Barnes • Everything I Know About Business I Learned From the Grateful Dead
beautiful things don't ask for attention
When you ask people to tell you about love, they tell you about heartbreak.
Ads do not need to reflect the target audience. They need to appeal to them
Ads do not need to reflect the target audience. They need to appeal to them