RG Logan
@themid
RG Logan
In traditional strategy, the ‘therefore’ logic chain is much shorter. In creative strategy, ‘therefore’ stretches and leaps, but a good strategist can help a client understand why the leap is happening.
As Dead lyricist Robert Hunter wrote in the classic Dead song “Uncle John’s Band,” “When life looks like Easy Street, there is danger at your door.”
Barry Barnes • Everything I Know About Business I Learned From the Grateful Dead
For I have a single definition of success: you look in the mirror every evening, and wonder if you disappoint the person you were at 18, right before the age when people start getting corrupted by life. Let him or her be the only judge; not your reputation, not your wealth, not your standing in the community, not the decorations on your lapel. If... See more
Nassim Nicholas Taleb • Commencement Address, American University in Beirut
beautiful things don't ask for attention
If you're unsatisfied you have two options. Change your experience or change your relationship to experience. The first is agency, the second is spirituality. Both capacities are important, and it takes a lifetime to get the balance right
Jason Snyder • Tweet
Strategy’s role is about uncovering the truth that lives under all the brands scar tissue and presenting it in a new way.