Ted Glasnow
@tedglasnow
Ted Glasnow
Type of company: Marketplaces and platforms; Most common North Star Metric: Consumption growth
Lenny Rachitsky • Choosing Your North Star Metric
Everyone targets one (and max three) personas within an organization
Lenny's Newsletter • GTM motions of 30 B2B SaaS companies
The world is moving away from this rigid kind of sales process to more of a buyer-centric motion.
Sacra • Brendan Weitz, co-founder of Journey, on building the Webflow for sales
The intensity of the pull is a factor of the fit (how good your product is at solving the user’s problem) AND initial market size (is it niche or broad).
reforge.com • The Racecar Growth Framework — Reforge
When Emil joined Uber, his role was scoped as "the external face to Uber"
Erik Torenberg • Emil Michael (ex CBO at Uber)
We've learned over the years that B2B marketplaces are poorly positioned to own customer support on behalf of supply and demand, given the complexity of what follows a transaction.
Sacra • Ameet Shah, partner at Golden Ventures, on the economics of vertical SaaS marketplaces
a good wedge:
1. Is narrow and focused—solves a very specic problem, for a specic group, extremely well2. Builds momentum—can be sold quickly and keeps customers coming back3. Naturally extends into a much bigger opportunity—more product, more revenue,more users4. Avoids competition—the whole point is to give you an easier path5. Is hard to... See more
1. Is narrow and focused—solves a very specic problem, for a specic group, extremely well2. Builds momentum—can be sold quickly and keeps customers coming back3. Naturally extends into a much bigger opportunity—more product, more revenue,more users4. Avoids competition—the whole point is to give you an easier path5. Is hard to... See more