Ted Glasnow

Sunil thinks a phone call to action in Google ads is a very effective tactic for high-dollar purchase (route ad audience to a call center to field leads)

Consumer marketplaces thrive on high frequency, and B2B marketplaces need tons of volume. 

What to look for Pre-Product:

1) Visible excitement

2) People are willing to pay for it now

Home improvement is...almost a $500 billion market. $250 billion of that is home center sales...About half of that is probably pros or semi-pros directly. The other half is homeowners, small business owners, and folks that would be in our market... the scope of what we can do there—with 20% of homeowners being digital natives now—is probably a $10... See more

Hire for a plan, not for a problem.

you’ll first need to identify the two basic groups that will be involved in planning: the Leadership group and the individual Teams.

"This is one of the most common mistakes among new product teams when I ask "How does your product grow?" The answer is typically a long list of turbo boosts. It is typically because there is no hypothesis on what the growth engine is, and as a result they are compensating by trying to cobble together a lot of little things." - Brian Balfour... See more

In the beginning, the actual number you're charging isn't that important.

Often, it is helpful to organize you BD/partnerships team to each type of partnership