Ted Glasnow

If demand can only buy more from the supply side once they sell the goods because of balance sheet limitations, then payment terms are really important.

For product partnerships, focus on building features that make your value prop truly unique

When it comes to hiring, the leaders of the start-up should interview every key hire as long as possible. This promotes cultural consistency

Sales-led companies often add a bottom-up self-serve product, primarily to drive lead gen

- Ben learned more from interviewing executive candidates than anything else 

The same components that help a car drive faster are also the components of your Growth Model:⚙️ The (Growth) EngineSelf-sustaining growth loops that drive most of your growth (e.g. virality, performance marketing, content, and sales).💥 Turbo boostsOne-off events that accelerate growth temporarily but don’t last (e.g. PR, events, Super Bowl ads).💧... See more

Michael Porter...found that there are only tow paths to winning a market.

1. Operational effectiveness : Performing activities better than rivals 2. Differentiating: Performing activities differently, or performing different activities, thanrivals

a good wedge:

1. Is narrow and focused—solves a very specic problem, for a specic group, extremely well2. Builds momentum—can be sold quickly and keeps customers coming back3. Naturally extends into a much bigger opportunity—more product, more revenue,more users4. Avoids competition—the whole point is to give you an easier path5. Is hard to... See more

Type of company: Products that differentiate on experience; Most common North Star Metric: User experience