Ted Glasnow
@tedglasnow
Ted Glasnow
A CMO is unnecessary until after Series B
Execs • Sunil Rajaraman (VP of B2B Marketing at GoodRx)
The 5 Components of Positioning: 1) Competitive Alternatives 2) Differentiated “Features” or “Capabilities” 3) Value for customers 4) Target Customer Segmentation 5) Market Category
April Dunford • A Quickstart Guide to Positioning
Consumer marketing is way harder
Execs • Sunil Rajaraman (VP of B2B Marketing at GoodRx)
Something that I've done in past jobs and would do is try to map out expansion over time: Who is the first user? Who did they invite? Then who did those people invite?
Jan-Erik Asplund • PLG-focused VC on the sales and marketing strategies of product-led teams
We see Notion mainly being used for more internal use cases than external.
Sacra • Brendan Weitz, co-founder of Journey, on building the Webflow for sales
Ben’s transition to CCO is a way for him the gracefully step down
Erik Torenberg • Ben Braverman (Chief Customer/Revenue Officer at Flexport)
I could absolutely imagine companies where sales is the starting gun, not the finish line, and everything that happens after the starting gun is owned by success, and that the success team -- maybe it should be called something different than success in this case -- becomes incredibly central to how accounts grow and how they expand over time.
Jan-Erik Asplund • PLG-focused VC on the sales and marketing strategies of product-led teams
