Ted Glasnow

It’s a huge advantage to have a strong personal network in B2B, which you can also build by bringing on a connector investor or joining an incubator such as YC.

When leadership share the integrated plan, they have 3 jobs: 1) Prioritize: Decide which projects and teams are being funded2) Allocate: Distribute resources and targets3) Integrate: Tie everything together into a cohesive company strategy

Globally, the latest numbers I've seen say something like 1% to 2% of all protein consumption is considered alternative protein.

Our argument is that fermentation has been around for centuries, that's where beer and wine and bread come from. But there is something about the fact that, on our label, we're called “a nutritional fungi protein.” 

We love asset-light or asset-less B2B marketplaces that use existing infrastructure and think building endpoints to access that infrastructure is the future.

For medium and established companies, we've focused more on the sales motion, in particular the bottoms-up product-led motion. What happens is you get inside a company, and the success team over there says, "Well, that's pretty cool." Then some sales leader says, "It'd be cool to have this one tool across the whole journey." And then the support... See more

"Most mistakes in growth are using the wrong growth method at the wrong time. You can think about where your product is on the S-curve of growth to understand where you should be focused. Transitioning to each stage gracefully is what separates great growth teams from the average." - Casey Winters, CPO @ Eventbrite