Ted Glasnow

it's hard, as Salesforce, to re-architect your entire platform to be built on top of this notion of a cloud data warehouse, especially when all these other vendors have already built tools on top of your own platform. I'm not sure how you go from point A to point B there. 

Our argument is that fermentation has been around for centuries, that's where beer and wine and bread come from. But there is something about the fact that, on our label, we're called “a nutritional fungi protein.” 

almost every B2B business BOTH hits up their personal network AND heads to the places their potential customers were spending time. The question isn’t which of these two routes to pursue, but instead how far your own network will take you before you move on.

Often, it is helpful to organize you BD/partnerships team to each type of partnership

The five essentials ingredients to any company strategy document are:1. Mission - What are you meant to achieve2. Vision - What does it look like once you’ve achieved it3. Goal - How do you concretely know you’ve achieved it4. Strategy - What is the path to achieving it5. Strategic pillars - Three to five key bets that the company needs to make

I don't know if I've ever talked to anyone that says, “I want to spend more time on the phone with the salesperson and less time actually touching, feeling, trying the product.” It's no surprise that we're moving in this direction, and companies that don't catch on are going to be left behind. What buyers want is to see the product, try the... See more

Consider other actors, beside the end customer, that influence the purchase the decision when discovering potential marketing channels

The most successful companies optimize monetization in some manner every quarter.