Ted Glasnow

When it comes to stategic planning, it is very important for leaders to write down and socialize priorities

"Most mistakes in growth are using the wrong growth method at the wrong time. You can think about where your product is on the S-curve of growth to understand where you should be focused. Transitioning to each stage gracefully is what separates great growth teams from the average." - Casey Winters, CPO @ Eventbrite

Positioning is like context-setting for products. It’s a bit like the opening scene of a movie.

Our process, for example, is very resource light, we can put assets anywhere in the world, it can be close to the end source of demand or production. We're less reliant on a lot of the upstream inputs or agricultural processes, and that probably extends to a lot of these fermentation technologies.

Type of company: Products that differentiate on experience; Most common North Star Metric: User experience

Sales-led companies often add a bottom-up self-serve product, primarily to drive lead gen

When considering as a role a BD/partnerships leader, consider whether the function is likely to be key to the stabilized business model (could there be a Chief Business Officer, at some point)

Sales-led companies oen add a bottom-up self-serve product, primarily to drive lead gen