Ted Glasnow

you’ll first need to identify the two basic groups that will be involved in planning: the Leadership group and the individual Teams.

Lubricants...optimize the efficiency of your engine. There are three broad categories of lubricants:1) Conversion: Increasing the rate at which customers sign up for your product. This includes optimizing clickthrough rate on ads, the effectiveness of sales people, and increasing signup funnel conversion rates.2) Activation: Increasing the rate at... See more

Market “pull” comes in many forms, [such as] a n inflection in organic growth, c ustomers asking to pay for the product before you ask, u sers flip from being excited about what you have to mad about what you don’t have, c ustomers complaining when your site goes down, p eople using the product even when it’s broken

A CMO is unnecessary until after Series B

 90% of Flexport’s revenue originated fro outbound sales

Because the early edges that some early digital marketers were able to exploit have been competed away, “old school” method are making a come back (direct mail)

It helps to know what will get your negotiating partner a promotion to determine if they are actually interested in doing a deal

"This is one of the most common mistakes among new product teams when I ask "How does your product grow?" The answer is typically a long list of turbo boosts. It is typically because there is no hypothesis on what the growth engine is, and as a result they are compensating by trying to cobble together a lot of little things." - Brian Balfour... See more