Ted Glasnow

Sunil has not found a way to make LinkedIn ads work. He thinks Google display ads give the most bang for your buck

Home improvement is...almost a $500 billion market. $250 billion of that is home center sales...About half of that is probably pros or semi-pros directly. The other half is homeowners, small business owners, and folks that would be in our market... the scope of what we can do there—with 20% of homeowners being digital natives now—is probably a $10... See more

Type of company: Freemium team-based B2B products; Most common North Star Metric: Engagement and/or customer growth

Type of company: Marketplaces and platforms; Most common North Star Metric: Consumption growth

When it comes to hiring, the leaders of the start-up should interview every key hire as long as possible. This promotes cultural consistency

You can’t expect the organization to “just know” how to pull together a quarterly plan. Working without an agreed-upon framework can often be a recipe for disaster. 

The Chief Business Officer can be know as the "Chief Get-shit-done Officer" or the main interface between customers, partners, and investors

[Journey] is bridging the gap between a static PDF and a phone call with a new medium that includes all forms of content in one interactive experience akin to a personalized website purpose built for sales.