Ted Glasnow

Type of company: Products that differentiate on experience; Most common North Star Metric: User experience

Teams (i.e. cross-functional product teams) are responsible for:1) Developing execution plans that support the high-level strategy2) Highlighting gaps & risks with the final plan3) Committing to a goal, with a given level of resources

To advance your career as a marketer, it pays to become a specialists in one channel

What to look for Pre-Product:

1) Visible excitement

2) People are willing to pay for it now

We're pre-launch, and at this point, we have a focus on the supply side, so we're talking with pros. We've onboarded about 50 since June, and they span all the trades. 

We start with Competitive Alternatives, or what would customers do if our solution didn’t exist. Once we have that, we can ask ourselves, “What do we have that the alternatives do not?” That gives us a list of Differentiated features or Key Unique Attributes. We can then go down that list and ask ourselves, “So what for customers?” Put another way,... See more

Turbo Boosts...include things like:1) PR2) Events3) Brand marketing campaigns