Ted Glasnow
@tedglasnow
Ted Glasnow
Market “pull” comes in many forms, [such as] a n inflection in organic growth, c ustomers asking to pay for the product before you ask, u sers flip from being excited about what you have to mad about what you don’t have, c ustomers complaining when your site goes down, p eople using the product even when it’s broken
Lenny Rachitsky • What It Feels Like When You've Found Product-Market Fit
Type of company: Products that differentiate on experience; Most common North Star Metric: User experience
Lenny Rachitsky • Choosing Your North Star Metric
The intensity of the pull is a factor of the fit (how good your product is at solving the user’s problem) AND initial market size (is it niche or broad).
Lenny Rachitsky • What It Feels Like When You've Found Product-Market Fit
A product without a monetization plan is a feature, not a company
Erik Torenberg • Emil Michael (ex CBO at Uber)
Type of company: Ad-driven businesses; Most common North Star Metric: Engagement
Lenny Rachitsky • Choosing Your North Star Metric
Customer.io is mainly focused on serving SMBs and startups
Jan-Erik Asplund • Customer.io: The $400M HubSpot of Product-Led Growth
"In the early days at Thumbtack, so much of our growth was coming from SEO that it made sense for it to dominate our growth roadmap. We spent disproportionate time generating content, earning links, and optimizing conversion on SEO landing pages. Over time, however, it became clear that we were running into diminishing returns from these efforts, a... See more
reforge.com • The Racecar Growth Framework — Reforge
Sunil thinks a phone call to action in Google ads is a very effective tactic for high-dollar purchase (route ad audience to a call center to field leads)