Ted Glasnow

almost every B2B business BOTH hits up their personal network AND heads to the places their potential customers were spending time. The question isn’t which of these two routes to pursue, but instead how far your own network will take you before you move on.

Every start-up has less resources than they need, so strategic planning is essential at all stages

our game is to be the connective tissue and the one API for the ecommerce ecosystem

[Home Depot] should have built this five years ago, honestly...I think there could be a cool opportunity to partner with them, where you could go on their site and get in touch with an actual skilled tradesperson who knows what they're talking about instead of customer service.

What to look for Pre-Product:

1) Visible excitement

2) People are willing to pay for it now

In the early days of Figma, we talked with practically every designer we knew. In search of more feedback, we turned to Twitter which I realized we could use to determine the most influential designers. After getting the data, I further filtered the list to people that were personally inspirational to me. Then I cold emailed / found introductions... See more

The efficacy of any marketing tactic comes down to data, creative, and logistics