Ted Glasnow

A lot of partnerships novices don't appreciate how important it is to know which partner owns the end customer relationship

When it comes to stategic planning, it is very important for leaders to write down and socialize priorities

companies grow primarily through four possible Growth Engines:

1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople

What to look for Post-Product:

1) Retention: Users stick around 2) Surveys: Users say they’d be very disappointed if your product went away 3) Exponential organic growth 4) Cost-efficient growth 5) CAC < LTV 6) Customers clamor for your product 7) People are using it even when it’s broken

Types of partnerships: 1) foundational - without these partnerships, you business could not operate; 2) product partnerships - less critical partnership that offer additional features and value pros to end customers without building from scratch; 3) platform - a partnership that adds users to your ecosystem

Because the early edges that some early digital marketers were able to exploit have been competed away, “old school” method are making a come back (direct mail)

Customer.io’s dev focus makes Twilio both a potential competitor and acquirer

Turbo Boosts...include things like:1) PR2) Events3) Brand marketing campaigns