Ted Glasnow

The most successful companies optimize monetization in some manner every quarter.

The keys to closing a key executive hire are 1) showing effort and commitment 2) understanding non-professional dynamics, like family and personal determinants 3) when they are ready to sign be relentless about decision timing

Because the early edges that some early digital marketers were able to exploit have been competed away, “old school” method are making a come back (direct mail)

I spent this week looking at hundreds of companies and found that there are seven common ways to differentiate:1. Be the cheapest2. Be the highest quality3. Be the most convenient4. Be the safest5. Sell a proprietary product6. Sell something that makes people feel great buying 7. Focus on a niche underserved market

Customer.io’s 131% net dollar retention is comparable to Front (137%) and in the top quartile of IPO’ing companies

It took Customer.io 10 months to get from $50K to $100K MRR

Sales-led companies often add a bottom-up self-serve product, primarily to drive lead gen