Ted Glasnow

Type of company: Paid-growth driven businesses; Most common North Star Metric: Growth efficiency

I do think that bringing the marketplace functionality too early can be a burden on the company, especially one that's not capitalized well... offer something with high intrinsic value and low marginal cost, start getting customers hooked into that workflow, and then expand into other parts of the workflow that leave you well-positioned to launch a... See more

Chief Business Officer tends to focus on fundraising, M&A, and incubating business within a business. Essentially, CBO is the venture capital arm of the business

What matters much more is two other questions: 1) Your value metric 2) Your ideal customer profiles and segments

The 5 Components of Positioning: 1) Competitive Alternatives 2) Differentiated “Features” or “Capabilities” 3) Value for customers 4) Target Customer Segmentation 5) Market Category

Lubricants...optimize the efficiency of your engine. There are three broad categories of lubricants:1) Conversion: Increasing the rate at which customers sign up for your product. This includes optimizing clickthrough rate on ads, the effectiveness of sales people, and increasing signup funnel conversion rates.2) Activation: Increasing the rate at ... See more

Type of company: Freemium team-based B2B products; Most common North Star Metric: Engagement and/or customer growth

- Ben learned more from interviewing executive candidates than anything else