1) Retention: Users stick around 2) Surveys: Users say they’d be very disappointed if your product went away 3) Exponential organic growth 4) Cost-efficient growth 5) CAC < LTV 6) Customers clamor for your product 7) People are using it even when it’s broken
During a negotiation, it is important to have clarity on a short list of things you want and a short list of things you will not accepts. It is also important to be transparent about the decision making process and stakeholders