Ted Glasnow

What matters much more is two other questions: 1) Your value metric 2) Your ideal customer profiles and segments

Getting press is rarely the way to get started

[The Shopify app Store is] just not a great place to do distribution anymore. If you go on today, you’ll see Facebook and Google at the top, which doesn’t make sense if you want to improve app discoverability.

the third wave beyond that – and it's not totally mutually exclusive—is the cellular agriculture wave. It's a little bit of a different animal, pun intended, because cellular agriculture is intending to recreate animal tissue in a lab. 

Sales-led companies often add a bottom-up self-serve product, primarily to drive lead gen

Type of company: Consumer subscription products; Most common North Star Metric: Engagement or customer growth

Sunil has not found a way to make LinkedIn ads work. He thinks Google display ads give the most bang for your buck