Ted Glasnow

The five essentials ingredients to any company strategy document are:1. Mission - What are you meant to achieve2. Vision - What does it look like once you’ve achieved it3. Goal - How do you concretely know you’ve achieved it4. Strategy - What is the path to achieving it5. Strategic pillars - Three to five key bets that the company needs to make

- Ben learned more from interviewing executive candidates than anything else 

Everyone targets one (and max three) personas within an organization

Broadly, there are six categories of North Star Metrics: 1) Revenue (e.g. ARR, GMV) 2) Customer growth (e.g. paid users, marketshare) 3) Consumption growth (e.g. messages sent, nights booked) 4) Engagement growth (e.g. MAU, DAU) 5) Growth efficiency (e.g. LTV/CAC, margins) 6) User experience (e.g. NPS)

To pick a wedge, find a large market and then:1. Pick a very narrow (and very painful) problem2. Pick a very specific segment of people to solve that problem for

Something that I've done in past jobs and would do is try to map out expansion over time: Who is the first user? Who did they invite? Then who did those people invite?

Wave two, which we're entering now—and Fy is very much a part of this—is broadly fermented proteins.

We’re the Switzerland of the ecosystem and we don’t have an end goal for using your data, it just flows through.