Ted Glasnow

The most successful companies optimize monetization in some manner every quarter.

Type of company: Consumer subscription products; Most common North Star Metric: Engagement or customer growth

A wedge seems most essential when you’re going after a market that is (1) entrenched or (2) crowded. When it’s hard to break in head-on.

Dozens of aspects of your business influence your price, and how effectively it converts customers:1) The segment and vertical you are targeting: You can go upmarket to customers who have higher willingness to pay, shift to a vertical that sees more value in your offering, or even change the ideal customer profile entirely.2 ) Your product,... See more

In Asia, for example, where fermented products like soy and so forth have been around forever, it's received better.