Ted Glasnow

Type of company: Marketplaces and platforms; Most common North Star Metric: Consumption growth

- Ben learned more from interviewing executive candidates than anything else 

Trade schools aren't pumping out as many professionals, and older ones are retiring because their bodies can only do it for so much longer. This gives them access to work from home, like the rest of us have.

Sunil thinks a phone call to action in Google ads is a very effective tactic for high-dollar purchase (route ad audience to a call center to field leads)

In the early days of Figma, we talked with practically every designer we knew. In search of more feedback, we turned to Twitter which I realized we could use to determine the most influential designers. After getting the data, I further filtered the list to people that were personally inspirational to me. Then I cold emailed / found introductions... See more

A value metric however allows you to have essentially infinite price points — maximizing your revenue potential.

100% of product-led companies end up adding a sales team, if not going sales-led completely

Key not just to revenue but the rest of the business generally is seasonality.