Ted Glasnow

Sunil thinks a phone call to action in Google ads is a very effective tactic for high-dollar purchase (route ad audience to a call center to field leads)

The five essentials ingredients to any company strategy document are:1. Mission - What are you meant to achieve2. Vision - What does it look like once you’ve achieved it3. Goal - How do you concretely know you’ve achieved it4. Strategy - What is the path to achieving it5. Strategic pillars - Three to five key bets that the company needs to make

We love asset-light or asset-less B2B marketplaces that use existing infrastructure and think building endpoints to access that infrastructure is the future.

Here’s our template for developing Key Initiatives:1. Strategy2. List of key projects3. Expected timeline and impact4. Resources needed5. Risks and dependencies

You made a comment about the data warehouse. I think it's the ease and ability to access what I call “gold standard data.” You might say source of record, whatever it is. To me, this is the gold standard that everyone should be using. The ease of getting that data other places and then doing things with it is the value of the modern data stack.... See more

The same components that help a car drive faster are also the components of your Growth Model:⚙️ The (Growth) EngineSelf-sustaining growth loops that drive most of your growth (e.g. virality, performance marketing, content, and sales).💥 Turbo boostsOne-off events that accelerate growth temporarily but don’t last (e.g. PR, events, Super Bowl ads).💧... See more

A wedge is simply a strategy to win a large market by initially capturing (1) a tiny part of a larger market or (2) a large part of a small adjacent market.

Consider other actors, beside the end customer, that influence the purchase the decision when discovering potential marketing channels