Ted Glasnow

Value metrics also bake growth directly into how you charge because as usage or the amount of value received goes up (and those are not the same thing), the customer pays more

You’re missing out on that revenue by charging a flat monthly fee. 

When it comes to hiring, the leaders of the start-up should interview every key hire as long as possible. This promotes cultural consistency

For product partnerships, focus on building features that make your value prop truly unique

Without [fuel], even the most optimized engine won’t run. The type of fuel required is specific to the type of growth engine you’re running:- Paid marketing and sales engines primarily need capital, which can be invested in ads or salespeople. This is why payback is an important metric to measure marketing and sales engines: it determines how long ... See more

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