Ted Glasnow
@tedglasnow
Ted Glasnow
100% of product-led companies end up adding a sales team, if not going sales-led completely
Lenny's Newsletter • GTM motions of 30 B2B SaaS companies
Companies can either be tribes or civilizations.
Erik Torenberg • Emil Michael (ex CBO at Uber)
our game is to be the connective tissue and the one API for the ecommerce ecosystem
Jan-Erik Asplund • Sara Du, co-founder and CEO of Alloy, on building the Switzerland of ecommerce software
a good wedge:
1. Is narrow and focused—solves a very specic problem, for a specic group, extremely well2. Builds momentum—can be sold quickly and keeps customers coming back3. Naturally extends into a much bigger opportunity—more product, more revenue,more users4. Avoids competition—the whole point is to give you an easier path5. Is hard to replicat... See more
1. Is narrow and focused—solves a very specic problem, for a specic group, extremely well2. Builds momentum—can be sold quickly and keeps customers coming back3. Naturally extends into a much bigger opportunity—more product, more revenue,more users4. Avoids competition—the whole point is to give you an easier path5. Is hard to replicat... See more
Lenny Rachitsky • Picking a Wedge - By Lenny Rachitsky - Lenny's Newsletter
5. Strategic pillars - Three to five key bets that the company needs to make
review.firstround.com • The Secret to a Great Planning Process - Lessons from Airbnb and Eventbrite
Only three sourcing strategies account for every B2B company’s very early growth
Lenny Rachitsky • How today's fastest growing B2B businesses found their first ten customers
A value metric however allows you to have essentially infinite price points — maximizing your revenue potential.
Lenny's Newsletter • Pricing your SaaS product
Consider other actors, beside the end customer, that influence the purchase the decision when discovering potential marketing channels