Ted Glasnow

In order confirm team buy in, leaders should focus on 3 goals:

1. Share the integrated plan with Team leaders2. Make final tweaks based on their input3. Commit and share widely

a good wedge:

1. Is narrow and focused—solves a very specic problem, for a specic group, extremely well2. Builds momentum—can be sold quickly and keeps customers coming back3. Naturally extends into a much bigger opportunity—more product, more revenue,more users4. Avoids competition—the whole point is to give you an easier path5. Is hard to... See more

The ambition to be global from day one was very rare before Uber. This ambition requires a blitz-scaling mentality

Sales-led companies often add a bottom-up self-serve product, primarily to drive lead gen

Customer.io’s dev focus makes Twilio both a potential competitor and acquirer

Leadership (i.e. exec team, business unit leads) is responsible for 1)Developing an inspiring high-level vision and strategy2) Sharing a concrete goal for the period3) Making the final decision on what is prioritized and resourced

The 5 Components of Positioning: 1) Competitive Alternatives 2) Differentiated “Features” or “Capabilities” 3) Value for customers 4) Target Customer Segmentation 5) Market Category

Chief of Staff is usually an execution role, serving the leadership team. CBO is an extension of the leadership team, filling the gaps of the team