Ted Glasnow
@tedglasnow
Ted Glasnow
After launching an upgraded pricing tier in early 2018, Premium now brings in 44% of revenue
Jan-Erik Asplund • Customer.io: The $400M HubSpot of Product-Led Growth
Census Data Activation | Sync All Your Data Across All Your Tools
getcensus.com
When leadership share the integrated plan, they have 3 jobs: 1) Prioritize: Decide which projects and teams are being funded2) Allocate: Distribute resources and targets3) Integrate: Tie everything together into a cohesive company strategy
review.firstround.com • The Secret to a Great Planning Process - Lessons from Airbnb and Eventbrite
Type of company: UGC subscription-based products; Most common North Star Metric: Consumption
Lenny Rachitsky • Choosing Your North Star Metric
Because the early edges that some early digital marketers were able to exploit have been competed away, “old school” method are making a come back (direct mail)
Execs • Sunil Rajaraman (VP of B2B Marketing at GoodRx)
A product without a monetization plan is a feature, not a company
Erik Torenberg • Emil Michael (ex CBO at Uber)
Grant Lee, co-founder of Gamma, on rethinking the primitives of presentations
Jan-Erik Asplundsacra.com
Michael Porter...found that there are only tow paths to winning a market.
1. Operational effectiveness : Performing activities better than rivals 2. Differentiating: Performing activities differently, or performing different activities, thanrivals
1. Operational effectiveness : Performing activities better than rivals 2. Differentiating: Performing activities differently, or performing different activities, thanrivals