Ted Glasnow

Consumer marketing is way harder

Consider other actors, beside the end customer, that influence the purchase the decision when discovering potential marketing channels

"50% of executive hires at high-growth companies fail"

In Asia, for example, where fermented products like soy and so forth have been around forever, it's received better.

100% of product-led companies end up adding a sales team, if not going sales-led completely

To pick a wedge, find a large market and then:1. Pick a very narrow (and very painful) problem2. Pick a very specific segment of people to solve that problem for

the third wave beyond that – and it's not totally mutually exclusive—is the cellular agriculture wave. It's a little bit of a different animal, pun intended, because cellular agriculture is intending to recreate animal tissue in a lab.