Ted Glasnow

‍Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.

I think it's useful to distinguish between "enterprise" plans, which are the most expensive self-serve plan that you're talking about with Figma, and an "invoiced" plan, which is a plan where the sales team needs to be involved because they're negotiating with the procurement team, they're doing a security review, they're putting in a bunch of... See more

Almost everyone starts by going aer VSBs or SMBs (aka startups)

There's a future world where it will be relatively common for brands to not only potentially be required to, but on their own accord, put on labels or on their website, or just generally be more transparent about their environmental footprints. 

companies grow primarily through four possible Growth Engines:

1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople

Curious people are the best sales hires