Ted Glasnow

[The Shopify app Store is] just not a great place to do distribution anymore. If you go on today, you’ll see Facebook and Google at the top, which doesn’t make sense if you want to improve app discoverability.

Positioning is like context-setting for products. It’s a bit like the opening scene of a movie.

Consumer marketing is way harder

Type of company: Paid-growth driven businesses; Most common North Star Metric: Growth efficiency

Type of company: UGC subscription-based products; Most common North Star Metric: Consumption

We have a resource we’re updating constantly to give brands a sense of top tools in each layer of the stack.For automation on Alloy, we see a lot of recurring names like Gorgias and ReCharge, but also we’re usually the first to meet up and coming players as well

Wave two, which we're entering now—and Fy is very much a part of this—is broadly fermented proteins. Mycoprotein and otherwise, I think, is this next big frontier, and it’s going to open up the market to a lot more formats, applications and cuisines. Beyond just a slightly different burger or a slightly different chicken nugget. Then, the third... See more