Ted Glasnow

When it comes to hiring, the leaders of the start-up should interview every key hire as long as possible. This promotes cultural consistency

Good positioning sets off a set of assumptions about my product that are true. Bad positioning sets off a set of assumptions about my product that aren't true - leaving your sales and marketing teams to do the work of undoing the damage your positioning has already done

Curious people are the best sales hires

I don't know if I've ever talked to anyone that says, “I want to spend more time on the phone with the salesperson and less time actually touching, feeling, trying the product.” It's no surprise that we're moving in this direction, and companies that don't catch on are going to be left behind. What buyers want is to see the product, try the... See more

Tapping your personal network is even more important if you need to “sell” your product (i.e. not going bottom-up), likely because early customers need to have a reason to trust you.