Ted Glasnow

Leadership (i.e. exec team, business unit leads) is responsible for 1)Developing an inspiring high-level vision and strategy2) Sharing a concrete goal for the period3) Making the final decision on what is prioritized and resourced

A value metric however allows you to have essentially infinite price points — maximizing your revenue potential.

What matters much more is two other questions: 1) Your value metric 2) Your ideal customer profiles and segments

After launching an upgraded pricing tier in early 2018, Premium now brings in 44% of revenue

Within that overarching context, I think about this market as progressing in waves. We're on the tail end of wave one—wave one being this big resurgence, rebranding, or emergence of plant proteins.

The versatility of mycoproteins really allows companies to play in different arenas. Not only dairy alternatives and meat alternatives, but the neutral flavor profile allows it to go in lots of different directions. Like seafood applications, or turning it into a powder or a protein isolate, and then putting that into baking or snacking products. A... See more

It helps to know what will get your negotiating partner a promotion to determine if they are actually interested in doing a deal