Ted Glasnow
@tedglasnow
Ted Glasnow
companies grow primarily through four possible Growth Engines:
1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople
1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople
Lenny Rachitsky • How today's fastest growing B2B businesses found their first ten customers
Only three sourcing strategies account for every B2B company’s very early growth
Lenny Rachitsky • How today's fastest growing B2B businesses found their first ten customers
Almost everyone starts by going aer VSBs or SMBs (aka startups)
Lenny's Newsletter • GTM motions of 30 B2B SaaS companies
7 unique distribution advantages: 1. Starting with a pre-existing audience
2. Developing a unique viral loop
3. Being first on an emerging platform
4. Having a remarkable story
5. Starting with pre-existing strategic relationships
6. Closing early strategic partnerships
7. Bringing extraordinary hustle
Lenny Rachitsky • Finding your distribution advantage
I spent this week looking at hundreds of companies and found that there are seven common ways to differentiate:1. Be the cheapest2. Be the highest quality3. Be the most convenient4. Be the safest5. Sell a proprietary product6. Sell something that makes people feel great buying 7. Focus on a niche underserved market
Lenny's Newsletter • Ways to differentiate your product
To pick a wedge, find a large market and then:1. Pick a very narrow (and very painful) problem2. Pick a very specific segment of people to solve that problem for
Lenny Rachitsky • Picking a Wedge - By Lenny Rachitsky - Lenny's Newsletter
Chief of Staff is usually an execution role, serving the leadership team. CBO is an extension of the leadership team, filling the gaps of the team
Execs • Michal Cieplinski (CBO Pipe, ex General Counsel at Fundbox)
our primitive is this concept of a card. A card can be any length and any height. You've released the constraint of it being fixed. And in addition to that, a card can hold anything. It can fit text and images, but you could also embed multimedia. It supports video -- you could record a Loom directly into a card. You could provide voiceover or a... See more
Jan-Erik Asplund • Grant Lee, co-founder of Gamma, on rethinking the primitives of presentations
