Ted Glasnow

[To source a supply of pros], we’ve used online ads, which has worked really well actually.

We start with Competitive Alternatives, or what would customers do if our solution didn’t exist. Once we have that, we can ask ourselves, “What do we have that the alternatives do not?” That gives us a list of Differentiated features or Key Unique Attributes. We can then go down that list and ask ourselves, “So what for customers?” Put another way,... See more

You need to be able to draw insight and to structure that information such that people can then act on it. What is doing that? Today, transformation tools like dbt are doing that, if you take the lens of the data team really owning everything end-to-end, but I think also applications that are able to plug into the data warehouse, consume this raw... See more

There's a future world where it will be relatively common for brands to not only potentially be required to, but on their own accord, put on labels or on their website, or just generally be more transparent about their environmental footprints. 

Customer.io was at $1.67M of MRR from 2,100 monthly paying customers as of March.

Almost everyone starts by going aer VSBs or SMBs (aka startups)