Ted Glasnow

@tedglasnow

All cardsCollections

companies grow primarily through four possible Growth Engines:

1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople

Lenny Rachitsky • How today's fastest growing B2B businesses found their first ten customers

- Ben learned more from interviewing executive candidates than anything else

Erik Torenberg • Ben Braverman (Chief Customer/Revenue Officer at Flexport)

Something that I've done in past jobs and would do is try to map out expansion over time: Who is the first user? Who did they invite? Then who did those people invite?

Jan-Erik Asplund • PLG-focused VC on the sales and marketing strategies of product-led teams

Turbo Boosts...include things like:1) PR2) Events3) Brand marketing campaigns

reforge.com • The Racecar Growth Framework — Reforge

7 unique distribution advantages: 1. Starting with a pre-existing audience

2. Developing a unique viral loop

3. Being first on an emerging platform

4. Having a remarkable story

5. Starting with pre-existing strategic relationships

6. Closing early strategic partnerships

7. Bringing extraordinary hustle

Lenny Rachitsky • Finding your distribution advantage

Michal Cieplinski (CBO Pipe, ex General Counsel at Fundbox)

Execs open.spotify.com

Startups

Don’t hire marketing unicorns to solve all your marketing problems. Test channels, find ones that work, and hire a junior marketer with experience in those specific channels