Ted Glasnow

If you get everything else wrong in pricing, but you get your value metric right, you'll do ok.

What matters much more is two other questions: 1) Your value metric 2) Your ideal customer profiles and segments

"50% of executive hires at high-growth companies fail"

The 5 Components of Positioning: 1) Competitive Alternatives 2) Differentiated “Features” or “Capabilities” 3) Value for customers 4) Target Customer Segmentation 5) Market Category

Customer.io’s 131% net dollar retention is comparable to Front (137%) and in the top quartile of IPO’ing companies

A product without a monetization plan is a feature, not a company

A value metric however allows you to have essentially infinite price points — maximizing your revenue potential.

Chief of Staff is usually an execution role, serving the leadership team. CBO is an extension of the leadership team, filling the gaps of the team

Positioning is like context-setting for products. It’s a bit like the opening scene of a movie.