Ted Glasnow

Everyone targets one (and max three) personas within an organization

Sales-led companies oen add a bottom-up self-serve product, primarily to drive lead gen

For product partnerships, focus on building features that make your value prop truly unique

Consider other actors, beside the end customer, that influence the purchase the decision when discovering potential marketing channels

"Most mistakes in growth are using the wrong growth method at the wrong time. You can think about where your product is on the S-curve of growth to understand where you should be focused. Transitioning to each stage gracefully is what separates great growth teams from the average." - Casey Winters, CPO @ Eventbrite

It’s a huge advantage to have a strong personal network in B2B, which you can also build by bringing on a connector investor or joining an incubator such as YC.

almost every B2B business BOTH hits up their personal network AND heads to the places their potential customers were spending time. The question isn’t which of these two routes to pursue, but instead how far your own network will take you before you move on.

When it comes to stategic planning, it is very important for leaders to write down and socialize priorities