Ted Glasnow
@tedglasnow
Ted Glasnow
Sales-led companies oen add a bottom-up self-serve product, primarily to drive lead gen
Lenny's Newsletter • GTM motions of 30 B2B SaaS companies
Fivetran | Automated data movement platform
fivetran.com
Type of company: UGC subscription-based products; Most common North Star Metric: Consumption
Lenny Rachitsky • Choosing Your North Star Metric
Gross MRR churn is at 0.66% while net MRR churn is negative at -3.23%
Jan-Erik Asplund • Customer.io: The $400M HubSpot of Product-Led Growth
Type of company: Paid-growth driven businesses; Most common North Star Metric: Growth efficiency
Lenny Rachitsky • Choosing Your North Star Metric
In hindsight, Flexport should have invested in sales ops way earlier. Ben recommends a Sales COO position when the company starts to scale
Erik Torenberg • Ben Braverman (Chief Customer/Revenue Officer at Flexport)
I spent this week looking at hundreds of companies and found that there are seven common ways to differentiate:1. Be the cheapest2. Be the highest quality3. Be the most convenient4. Be the safest5. Sell a proprietary product6. Sell something that makes people feel great buying 7. Focus on a niche underserved market
Lenny's Newsletter • Ways to differentiate your product
What if you could remove the constraint of everything having to fit on a piece of paper, and you have a screen in front of you?