Ted Glasnow

you’ll first need to identify the two basic groups that will be involved in planning: the Leadership group and the individual Teams.

Everyone moves upmarket—few go the other direction

The intensity of the pull is a factor of the fit (how good your product is at solving the user’s problem) AND initial market size (is it niche or broad).

A lot of partnerships novices don't appreciate how important it is to know which partner owns the end customer relationship

In order confirm team buy in, leaders should focus on 3 goals:

1. Share the integrated plan with Team leaders2. Make final tweaks based on their input3. Commit and share widely

There are so many ways to purchase B2B leads that once you nail product marketing to differentiate your offering, you are on your way to success