Ted Glasnow

Globally, the latest numbers I've seen say something like 1% to 2% of all protein consumption is considered alternative protein.

Wave two, which we're entering now—and Fy is very much a part of this—is broadly fermented proteins.

The increased financialization of start-ups have led to CFO focusing on fundraising and M&A, so the responsibilities of a CBO are split between the CEO and CFO

Type of company: Marketplaces and platforms; Most common North Star Metric: Consumption growth

I could absolutely imagine companies where sales is the starting gun, not the finish line, and everything that happens after the starting gun is owned by success, and that the success team -- maybe it should be called something different than success in this case -- becomes incredibly central to how accounts grow and how they expand over time.

[To source a supply of pros], we’ve used online ads, which has worked really well actually.