Ted Glasnow

There are so many ways to purchase B2B leads that once you nail product marketing to differentiate your offering, you are on your way to success

Don’t hire marketing unicorns to solve all your marketing problems. Test channels, find ones that work, and hire a junior marketer with experience in those specific channels

What if you could remove the constraint of everything having to fit on a piece of paper, and you have a screen in front of you?

You need to be able to draw insight and to structure that information such that people can then act on it. What is doing that? Today, transformation tools like dbt are doing that, if you take the lens of the data team really owning everything end-to-end, but I think also applications that are able to plug into the data warehouse, consume this raw... See more

Hire for a plan, not for a problem.

The 5 Components of Positioning: 1) Competitive Alternatives 2) Differentiated “Features” or “Capabilities” 3) Value for customers 4) Target Customer Segmentation 5) Market Category