Ted Glasnow

Companies can either be tribes or civilizations.

"In the early days at Thumbtack, so much of our growth was coming from SEO that it made sense for it to dominate our growth roadmap. We spent disproportionate time generating content, earning links, and optimizing conversion on SEO landing pages. Over time, however, it became clear that we were running into diminishing returns from these efforts,... See more

Sunil thinks a phone call to action in Google ads is a very effective tactic for high-dollar purchase (route ad audience to a call center to field leads)

The intensity of the pull is a factor of the fit (how good your product is at solving the user’s problem) AND initial market size (is it niche or broad).

Founders should spend at least 1/3 of their time hiring

90% of Flexport’s revenue originated fro outbound sales

A wedge is simply a strategy to win a large market by initially capturing (1) a tiny part of a larger market or (2) a large part of a small adjacent market.

Leadership (i.e. exec team, business unit leads) is responsible for 1)Developing an inspiring high-level vision and strategy2) Sharing a concrete goal for the period3) Making the final decision on what is prioritized and resourced

our primitive is this concept of a card. A card can be any length and any height. You've released the constraint of it being fixed. And in addition to that, a card can hold anything. It can fit text and images, but you could also embed multimedia. It supports video -- you could record a Loom directly into a card. You could provide voiceover or a... See more