Ted Glasnow

The five essentials ingredients to any company strategy document are:1. Mission - What are you meant to achieve2. Vision - What does it look like once you’ve achieved it3. Goal - How do you concretely know you’ve achieved it4. Strategy - What is the path to achieving it5. Strategic pillars - Three to five key bets that the company needs to make

During a negotiation, it is important to have clarity on a short list of things you want and a short list of things you will not accepts. It is also important to be transparent about the decision making process and stakeholders

A good Chief Counsel will be able to rank existential risks, not just name them

[Home Depot] should have built this five years ago, honestly...I think there could be a cool opportunity to partner with them, where you could go on their site and get in touch with an actual skilled tradesperson who knows what they're talking about instead of customer service.

Consider other actors, beside the end customer, that influence the purchase the decision when discovering potential marketing channels

- Ben learned more from interviewing executive candidates than anything else