Ted Glasnow

Our chief scientific officer emeritus, Mark Kozubal...stumbled across a unique filamentous fungal microorganism that had a lot of really unique properties, including being 50% protein by dry weight, a natural filamentous texture, and the ability to grow super efficiently.... It's a super versatile protein that can be used as a textured biomass,... See more

What to look for Pre-Product:

1) Visible excitement

2) People are willing to pay for it now

What if you could remove the constraint of everything having to fit on a piece of paper, and you have a screen in front of you?

 In our process growing Fy protein, we use 99% less land, 99% less water, and 94% less greenhouse gases than traditional beef production.

It took Customer.io 10 months to get from $50K to $100K MRR

Our process, for example, is very resource light, we can put assets anywhere in the world, it can be close to the end source of demand or production. We're less reliant on a lot of the upstream inputs or agricultural processes, and that probably extends to a lot of these fermentation technologies.

Without [fuel], even the most optimized engine won’t run. The type of fuel required is specific to the type of growth engine you’re running:- Paid marketing and sales engines primarily need capital, which can be invested in ads or salespeople. This is why payback is an important metric to measure marketing and sales engines: it determines how long... See more

I don't know if I've ever talked to anyone that says, “I want to spend more time on the phone with the salesperson and less time actually touching, feeling, trying the product.” It's no surprise that we're moving in this direction, and companies that don't catch on are going to be left behind. What buyers want is to see the product, try the... See more