Ted Glasnow

A CMO is unnecessary until after Series B

Type of company: Products that differentiate on experience; Most common North Star Metric: User experience

Without [fuel], even the most optimized engine won’t run. The type of fuel required is specific to the type of growth engine you’re running:- Paid marketing and sales engines primarily need capital, which can be invested in ads or salespeople. This is why payback is an important metric to measure marketing and sales engines: it determines how long... See more

Types of partnerships: 1) foundational - without these partnerships, you business could not operate; 2) product partnerships - less critical partnership that offer additional features and value pros to end customers without building from scratch; 3) platform - a partnership that adds users to your ecosystem

Hire before the problem arises. Planning allows for the anticipation of problems

Consumer marketing is way harder

The versatility of mycoproteins really allows companies to play in different arenas. Not only dairy alternatives and meat alternatives, but the neutral flavor profile allows it to go in lots of different directions. Like seafood applications, or turning it into a powder or a protein isolate, and then putting that into baking or snacking products. A... See more

Michael Porter...found that there are only tow paths to winning a market.

1. Operational effectiveness : Performing activities better than rivals 2. Differentiating: Performing activities differently, or performing different activities, thanrivals