Ted Glasnow
@tedglasnow
Ted Glasnow
Turbo Boosts...include things like:1) PR2) Events3) Brand marketing campaigns
reforge.com • The Racecar Growth Framework — Reforge
The most successful companies optimize monetization in some manner every quarter.
Lenny's Newsletter • Pricing your SaaS product
Customer.io’s 131% net dollar retention is comparable to Front (137%) and in the top quartile of IPO’ing companies
Jan-Erik Asplund • Customer.io: The $400M HubSpot of Product-Led Growth
5. Strategic pillars - Three to five key bets that the company needs to make
review.firstround.com • The Secret to a Great Planning Process - Lessons from Airbnb and Eventbrite
Sara Du, co-founder and CEO of Alloy, on building the Switzerland of ecommerce software
Jan-Erik Asplundsacra.com
Without [fuel], even the most optimized engine won’t run. The type of fuel required is specific to the type of growth engine you’re running:- Paid marketing and sales engines primarily need capital, which can be invested in ads or salespeople. This is why payback is an important metric to measure marketing and sales engines: it determines how long... See more
reforge.com • The Racecar Growth Framework — Reforge
Curious people are the best sales hires
Erik Torenberg • Ben Braverman (Chief Customer/Revenue Officer at Flexport)
The same components that help a car drive faster are also the components of your Growth Model:⚙️ The (Growth) EngineSelf-sustaining growth loops that drive most of your growth (e.g. virality, performance marketing, content, and sales).💥 Turbo boostsOne-off events that accelerate growth temporarily but don’t last (e.g. PR, events, Super Bowl ads).💧... See more
reforge.com • The Racecar Growth Framework — Reforge
Sales-led companies oen add a bottom-up self-serve product, primarily to drive lead gen