Ted Glasnow

Don’t hire marketing unicorns to solve all your marketing problems. Test channels, find ones that work, and hire a junior marketer with experience in those specific channels

Type of company: Paid-growth driven businesses; Most common North Star Metric: Growth efficiency

The more complex and fragmented the market, the more likely you will have these many-to-many relationships, which get harder to manage without a software layer.

In today's environment, it would be very difficult to institute a "hustle" environment

Sales-led companies oen add a bottom-up self-serve product, primarily to drive lead gen

Our chief scientific officer emeritus, Mark Kozubal...stumbled across a unique filamentous fungal microorganism that had a lot of really unique properties, including being 50% protein by dry weight, a natural filamentous texture, and the ability to grow super efficiently.... It's a super versatile protein that can be used as a textured biomass,... See more

We start with Competitive Alternatives, or what would customers do if our solution didn’t exist. Once we have that, we can ask ourselves, “What do we have that the alternatives do not?” That gives us a list of Differentiated features or Key Unique Attributes. We can then go down that list and ask ourselves, “So what for customers?” Put another way,... See more