the third wave beyond that – and it's not totally mutually exclusive—is the cellular agriculture wave. It's a little bit of a different animal, pun intended, because cellular agriculture is intending to recreate animal tissue in a lab.
Good positioning sets off a set of assumptions about my product that are true. Bad positioning sets off a set of assumptions about my product that aren't true - leaving your sales and marketing teams to do the work of undoing the damage your positioning has already done
Journey is building a consumer-grade B2B product that reinvents how storytelling is done in the 21st century. By changing the make up of what a presentation is and how it is consumed, this leads to less time wasted in live meetings.