Ted Glasnow

Home improvement is...almost a $500 billion market. $250 billion of that is home center sales...About half of that is probably pros or semi-pros directly. The other half is homeowners, small business owners, and folks that would be in our market... the scope of what we can do there—with 20% of homeowners being digital natives now—is probably a $10... See more

Type of company: Products that differentiate on experience; Most common North Star Metric: User experience

Globally, the latest numbers I've seen say something like 1% to 2% of all protein consumption is considered alternative protein.

The efficacy of any marketing tactic comes down to data, creative, and logistics 

‍I believe [the positioning statement] exercise is not only pointless but potentially dangerous.

After interviewing a ton of founders that have either been remote-first from the beginning or are shifting to remote-first, I found that one of the most important things is this default to async work, where documentation is just so critical. Everything needs to be well documented, shareable and discoverable within your team.

As you work from category 1 to 3, you usually have more leverage in 3 than 1. In general, however, most start-ups are negotiate from a low-leverage position

Journey is building a consumer-grade B2B product that reinvents how storytelling is done in the 21st century. By changing the make up of what a presentation is and how it is consumed, this leads to less time wasted in live meetings.