Ted Glasnow

"This is one of the most common mistakes among new product teams when I ask "How does your product grow?" The answer is typically a long list of turbo boosts. It is typically because there is no hypothesis on what the growth engine is, and as a result they are compensating by trying to cobble together a lot of little things." - Brian Balfour... See more

Everyone targets one (and max three) personas within an organization

What if you could remove the constraint of everything having to fit on a piece of paper, and you have a screen in front of you?

It's...not just unions, but the municipalities, the planners, the permitting offices, the inspectors, the cities. They're all going to have an opinion and a view on us. We'll be under the radar for a little bit, of course.

In order confirm team buy in, leaders should focus on 3 goals:

1. Share the integrated plan with Team leaders2. Make final tweaks based on their input3. Commit and share widely

1) Over-communicate 2) Set realistic expectations3) Be proactive4) Prioritize + communicate5) Do great work

When marketing to a community, it pays to give asymmetric attention to the first couple thousand members

Sunil has not found a way to make LinkedIn ads work. He thinks Google display ads give the most bang for your buck

We start with Competitive Alternatives, or what would customers do if our solution didn’t exist. Once we have that, we can ask ourselves, “What do we have that the alternatives do not?” That gives us a list of Differentiated features or Key Unique Attributes. We can then go down that list and ask ourselves, “So what for customers?” Put another way,... See more