Ted Glasnow

[Home Depot] should have built this five years ago, honestly...I think there could be a cool opportunity to partner with them, where you could go on their site and get in touch with an actual skilled tradesperson who knows what they're talking about instead of customer service.

Curious people are the best sales hires

 In our process growing Fy protein, we use 99% less land, 99% less water, and 94% less greenhouse gases than traditional beef production.

Setting up Customer.io requires significant upfront and ongoing investments of developer time

Wave two, which we're entering now—and Fy is very much a part of this—is broadly fermented proteins.

If you get everything else wrong in pricing, but you get your value metric right, you'll do ok.

Companies can either be tribes or civilizations.