Ted Glasnow

The keys to closing a key executive hire are 1) showing effort and commitment 2) understanding non-professional dynamics, like family and personal determinants 3) when they are ready to sign be relentless about decision timing

You can’t expect the organization to “just know” how to pull together a quarterly plan. Working without an agreed-upon framework can often be a recipe for disaster. 

Don’t hire marketing unicorns to solve all your marketing problems. Test channels, find ones that work, and hire a junior marketer with experience in those specific channels

There are so many ways to purchase B2B leads that once you nail product marketing to differentiate your offering, you are on your way to success

Curious people are the best sales hires

Type of company: Consumer subscription products; Most common North Star Metric: Engagement or customer growth

We love asset-light or asset-less B2B marketplaces that use existing infrastructure and think building endpoints to access that infrastructure is the future.

Start-ups should avoid long-term contracts and bake in tiers that drive price down as your business scales