Ted Glasnow

Without [fuel], even the most optimized engine won’t run. The type of fuel required is specific to the type of growth engine you’re running:- Paid marketing and sales engines primarily need capital, which can be invested in ads or salespeople. This is why payback is an important metric to measure marketing and sales engines: it determines how long... See more

The keys to closing a key executive hire are 1) showing effort and commitment 2) understanding non-professional dynamics, like family and personal determinants 3) when they are ready to sign be relentless about decision timing

Type of company: Marketplaces and platforms; Most common North Star Metric: Consumption growth

Our chief scientific officer emeritus, Mark Kozubal...stumbled across a unique filamentous fungal microorganism that had a lot of really unique properties, including being 50% protein by dry weight, a natural filamentous texture, and the ability to grow super efficiently.... It's a super versatile protein that can be used as a textured biomass,... See more

"50% of executive hires at high-growth companies fail"

There's a future world where it will be relatively common for brands to not only potentially be required to, but on their own accord, put on labels or on their website, or just generally be more transparent about their environmental footprints. 

Start-ups should avoid long-term contracts and bake in tiers that drive price down as your business scales