Ted Glasnow

After interviewing a ton of founders that have either been remote-first from the beginning or are shifting to remote-first, I found that one of the most important things is this default to async work, where documentation is just so critical. Everything needs to be well documented, shareable and discoverable within your team.

one consistent theme, long-term, will be that the lines between sales and success increasingly become blurred, because there's not much difference between a user who's free and a user who's been a paying customer for a while. Your job as a go-to-market team should be to help that user unlock value from the product and continue to realize new value... See more

our primitive is this concept of a card. A card can be any length and any height. You've released the constraint of it being fixed. And in addition to that, a card can hold anything. It can fit text and images, but you could also embed multimedia. It supports video -- you could record a Loom directly into a card. You could provide voiceover or a... See more

Sales-led companies oen add a bottom-up self-serve product, primarily to drive lead gen

Type of company: Marketplaces and platforms; Most common North Star Metric: Consumption growth