Ted Glasnow

Value metrics also bake growth directly into how you charge because as usage or the amount of value received goes up (and those are not the same thing), the customer pays more

products that are much harder to replicate the performance, the taste and texture of animal proteins. What comes to mind are hard cheeses, and cheese shreds, and mimicking the meltability of real cheese. Or dairy broadly, beyond just milks, it’s really hard to replicate certain dairy applications. Seafood has also been an emerging next frontier for... See more

Within that overarching context, I think about this market as progressing in waves. We're on the tail end of wave one—wave one being this big resurgence, rebranding, or emergence of plant proteins.

I do think that bringing the marketplace functionality too early can be a burden on the company, especially one that's not capitalized well... offer something with high intrinsic value and low marginal cost, start getting customers hooked into that workflow, and then expand into other parts of the workflow that leave you well-positioned to launch a... See more

Hire before the problem arises. Planning allows for the anticipation of problems

Chief Business Officer tends to focus on fundraising, M&A, and incubating business within a business. Essentially, CBO is the venture capital arm of the business

Turbo Boosts...include things like:1) PR2) Events3) Brand marketing campaigns