Ted Glasnow
@tedglasnow
Ted Glasnow
A wedge is simply a strategy to win a large market by initially capturing (1) a tiny part of a larger market or (2) a large part of a small adjacent market.
Lenny Rachitsky • Picking a Wedge - By Lenny Rachitsky - Lenny's Newsletter
The more complex and fragmented the market, the more likely you will have these many-to-many relationships, which get harder to manage without a software layer.
Sacra • Ameet Shah, partner at Golden Ventures, on the economics of vertical SaaS marketplaces
The world is moving away from this rigid kind of sales process to more of a buyer-centric motion.
Sacra • Brendan Weitz, co-founder of Journey, on building the Webflow for sales
1) Over-communicate 2) Set realistic expectations3) Be proactive4) Prioritize + communicate5) Do great work
Lenny's Newsletter • Managing up
The key to effective planning? Debate vigorously, but unite.
review.firstround.com • The Secret to a Great Planning Process - Lessons from Airbnb and Eventbrite
It’s a huge advantage to have a strong personal network in B2B, which you can also build by bringing on a connector investor or joining an incubator such as YC.
Jan-Erik Asplund • PLG-focused VC on the sales and marketing strategies of product-led teams
Type of company: Ad-driven businesses; Most common North Star Metric: Engagement
Lenny Rachitsky • Choosing Your North Star Metric
Almost everyone starts by going aer VSBs or SMBs (aka startups)