Ted Glasnow

Another way to think about [expanding a company into an adjacent market] is, will this new offering contribute back to your growth function. Let's say that for a marketplace, growth is a function of GMV, take rate, frequency of orders, size of orders, AOV, all that stuff. The new product offering should have a neutral to positive impact on those... See more

Good positioning sets off a set of assumptions about my product that are true. Bad positioning sets off a set of assumptions about my product that aren't true - leaving your sales and marketing teams to do the work of undoing the damage your positioning has already done

Dozens of aspects of your business influence your price, and how effectively it converts customers:1) The segment and vertical you are targeting: You can go upmarket to customers who have higher willingness to pay, shift to a vertical that sees more value in your offering, or even change the ideal customer profile entirely.2 ) Your product,... See more

In order confirm team buy in, leaders should focus on 3 goals:

1. Share the integrated plan with Team leaders2. Make final tweaks based on their input3. Commit and share widely

In today's environment, it would be very difficult to institute a "hustle" environment

When it comes to hiring, the leaders of the start-up should interview every key hire as long as possible. This promotes cultural consistency