Ishika Kiran
@teashika
Ishika Kiran
tw : death
thank you @zoethorogood for talking about your grief, it made it easier for me to talk about mine. there’s nothing much to say really, just the weight of the entire world on my chest. imy.
instagram.comOnly the best Indian marketing campaign of the last century, making a whole country believe that trans fats >>> ghee.
The Dalda campaign rebranded hydrogenated vegetable oil as the modern, aspirational alternative to ghee - for a “New India.” The genius (and the sin) was this: Dalda didn’t just replace ghee. It quietly... See more
Historywalix.com
Beautiful things
Gurwinder
4h
“Social media makes more sense when you view it as a place people go to perform rather than a place to communicate.”
— Morgan Housel
4h
“Social media makes more sense when you view it as a place people go to perform rather than a place to communicate.”
— Morgan Housel
substack.com • Home | Substack
The internet has dramatically changed our ability to know things, but our ability to change things has remained the same, or possibly diminished as a) most of our free-time is now spread out in unsatisfying micro doses of scrolling throughout the day b) seeming has become more important than doing.
On the Internet, clapping for essential workers is
... See more
We see curiosity theater all around.
Audience members asking questions at panels that are actually mini-speeches. People at dinner name-dropping obscure books in conversation but never engaging with their core arguments. Folks on social media starting ‘learning projects’ and abandoning them after a week.
Then there’s curation theater.
Posting endless... See more
Audience members asking questions at panels that are actually mini-speeches. People at dinner name-dropping obscure books in conversation but never engaging with their core arguments. Folks on social media starting ‘learning projects’ and abandoning them after a week.
Then there’s curation theater.
Posting endless... See more
Sangeet Paul Choudary • Humans as 'luxury goods' in the age of AI
Sitting down to write in 2025 is its own kind of war with forces of distraction and click-to-buy shit at every turn.
Shakespeare and Jane Austen didn’t have to fight the itch to check Instagram every ten minutes while making their work.
They had oil lamps and real problems like measles or... See more
Allegra Preusssubstack.com